Agoda Marketing Analyst candidates describe an online assessment heavy on SQL and analytics, a recruiter call that often raises relocation to Bangkok, then manager and case study stages focused on budget and metrics.
$118K
Avg. Base Comp
$140K
Avg. Total Comp
4-6 rounds
Typical Rounds
Not reported
Process Length
Candidates describe the Agoda Marketing Analyst process as more analytical than the job title suggests. Several say the online assessment is the first real filter. One reports a timed test of 20 questions in 45 minutes with a short SQL section. Others describe SQL, logic, statistics and a short video component, and two say it did not match the day-to-day marketing work. One candidate reports being asked to write SQL from a business case, including filtering a list by country.
The recruiter call is usually conversational. Candidates report questions about role fit, owned KPIs, their specific contribution to projects and whether they would relocate to Bangkok. Relocation also came up in a Marketing Director account, so prepare a clear answer.
Later rounds lean on marketing judgment. One candidate describes a hiring manager interview on budget allocation, ROAS and CPA improvements, A/B testing and diagnosing a sudden drop in bookings, followed by a travel case study with about a week to prepare a presentation. Another had a manager round covering SQL, statistics and a mini-case, including how best to reallocate budget. Prepare numbers you personally drove and a clear way to explain your assumptions. The reports are mixed on feedback. Several candidates reported no offer, and some said they heard little back after the assessment.
Synthesized from 9 candidate reports by our editorial team.
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Featured question at Agoda
How would you investigate a decline in the average number of comments per user?
| Question | |
|---|---|
| Experiment Validity | |
| Button AB Test | |
| Causal Email Journey | |
| Hurdles In Data Projects | |
| Google Maps Improvement | |
| P-value to a Layman | |
| Reward Experiment | |
| Client Solution Pushback | |
| Employee Benefits Outreach | |
| Free Cancellation Incentives | |
| Booking Value Tradeoff | |
| Count Transactions | |
| Upsell Carousel | |
| Marketing Dollar Efficiency | |
| Empty Neighborhoods | |
| Comments Histogram | |
| 2nd Highest Salary | |
| Top 3 Users | |
| Rolling Bank Transactions | |
| Upsell Transactions | |
| Longest Streak Users | |
| Customer Orders | |
| Top Three Salaries | |
| Compute Deviation | |
| Subscription Overlap | |
| Closest SAT Scores | |
| Last Transaction | |
| Identifying User Sessions | |
| Random SQL Sample |
Synthesized from candidate reports. Individual experiences may vary.
Candidates report an online assessment that mixes analysis, SQL, statistics or logic questions, and sometimes a short video component. One describes 20 questions in 45 minutes. One candidate was asked to write SQL from a business case, including filtering by country. Some found it more technical than the role suggested.
Candidates report a recruiter conversation covering background, interest in Agoda, channels and KPIs they owned, and their specific role in projects. Several say it included whether they would relocate, with Bangkok named in some accounts.
Candidates describe a manager or senior manager interview that may include SQL, statistics, a mini-case, budget allocation and campaign measurement. One hiring manager conversation covered ROAS, CPA, A/B testing, growth versus profitability and diagnosing a drop in bookings. Expect to back reasoning with concrete numbers.
One candidate reports a travel booking case about increasing sales and revenue, with about a week to prepare a presentation and a 30-45 minute walkthrough. Another candidate was told a case study and a discussion of it would follow. A third describes a case round centered on call-to-action strategy and budget decisions.
Candidates were told a final interview with the hiring manager would follow the earlier rounds. Another candidate in a related marketing leadership process describes a final round with questions on why Agoda, relocation and measuring marketing material. Details for analyst candidates are limited, so prepare for behavioral and metrics questions.
