MasterClass Gordon Ramsay Clickstream Funnel Analysis

Data Analyst take-home from MasterClass. The candidate is given one week of clickstream data (11/1–11/7/2017) for users who visited the Gordon Ramsay course marketing page, captured via Segment's analytics.js and stored in Redshift/Amplitude. Five tables are provided covering pageviews, homepage clicks, course marketing page clicks, purchase intent clicks, and completed purchases. The task is open-ended: explore the data and derive insights about user behavior, then submit findings in any format along with any code used.