Interview Query

Email Blast

6
Have you seen this question before?

Let’s say that you’re a data scientist working on the marketing team of a B2B SAAS business.

We’re nearing the end of the quarter and are missing revenue expectations by 10%. An executive asks the email marketing person to send out a huge email blast to your entire customer list asking them to buy more products.

Is this a good idea? Why or why not?

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