The job market is brutal now, although the outlook for 2024 generally looks positive. Regardless, tech jobs remain competitive, especially if you’re a recent graduate with limited work experience or trying to break into analytics for the first time.
Perhaps you’ve heard that adding business analytics projects to your CV will boost your chances of securing an interview at your dream company (it will!), and you’re wondering which projects will showcase your skills best. We’ve been listening to feedback from Interview Query members and have written an article to address precisely this.
This article lists the best projects to demonstrate your analytical skills and knowledge of business analytics tools and concepts. Adding these to your resume and portfolio will significantly boost your chances of getting better responses from your job hunt.
If you often wonder why business analysts undertake projects, these could be the most likely answers as to why:
Employers are often concerned that their recruits lack business acumen or data-handling skills. Working on real-world data and business problems will give you insight into the challenges that various organizations face, and this hands-on expertise is invaluable to companies.
Projects are a great example of “show, don’t tell.” Instead of simply stating that you’re skilled in Python and Power BI in your resume, you actually get to show how well you can apply these tools to solve problem statements. Further, you can build the project in a way that communicates your critical thinking to potential recruiters.
Companies highly value employees who demonstrate initiative and leadership. By adding projects to your resume, particularly ones relevant to the role or industry you are applying for, you are communicating that you can make decisions independently and have the discipline to navigate a complex problem statement.
Including a project on which you’ve worked with others will set you apart even more by showing that you are a team player.
Now that we understand the value of adding business analytics projects to your resume, let’s move on to the next section, where we’ll examine the most popular ones.
Certain tools are needed in your analyst toolkit, namely SQL, Python, and a data visualization tool like Power BI or Tableau. Apart from these, different industries face common business problems in domains like tech, retail, finance, and e-commerce. We analyzed these issues and chose the following projects for an excellent analyst portfolio.
There is a fascinating story about the correlation between beer and diaper sales from a Midwestern retailer in the 90s. The legend goes that when the beer section was placed closer to the diapers section, the sale of beer went up. While this may be a classic example of correlation not equalling causation, it does go to show that market basket analysis is seen as a profitable venture in the retail industry.
This is another popular retail problem, although the use case can be extended to any industry. Customer buying behavior analysis helps the company define and focus on its ideal customers. It makes it easier for a business to modify products according to the specific needs of its target demographic(s).
Here is our takehome project on a related business problem: analyzing user behavior for Coda.
Forecasting and predictive modeling are necessary skills in almost every business function, making this an evergreen topic for business analytics.
Business analysts are often tasked with analyzing quantitative feedback from users, particularly after new product launches. Analyzing customer sentiment helps businesses refine their products and optimize features.
Read our sentiment analysis projects if you want to explore more.
COVID-19 had a huge impact on various businesses like hotels, airlines, and aggregator platforms. An analysis like this is very topical as this is similar to situations when businesses ask their analysts to look into the impact of external factors such as competitors, catastrophes, and other events.
Virtually every industry needs sophisticated fraud detection systems, and this particular project is especially relevant for banking and financial firms.
Here is our takehome project on a similar business problem: detecting credit card fraud.
Pricing analytics is a vital business problem for companies like Uber, for instance, as a balance needs to be struck between maximizing profits and ensuring customers—and drivers—are getting the best deal.
Here is an interesting pricing problem for calculating electricity consumption.
If you’re looking for a fun exercise that also has tremendous value from a business lens, you can try building a movie recommender. Users have diverse tastes and interests, and companies like Netflix are always looking to fine-tune their systems for better engagement.
Here is an interesting takehome problem on recommending Airbnb homes to users.
This project is highly relevant for banking and financial firms, although you can extend the concepts to other business domains as well.
Here is a list of more fintech projects you can try your hand at.
There is an excellent dataset from WHO that explores life expectancy patterns across the globe.
Some of the questions posed are:
As a business analyst, you will frequently be asked to look at complex datasets and present your findings to senior stakeholders so they can make strategic decisions. Hence, being skilled in descriptive analytics and visualization is a must.
We’ve covered the life expectancy dataset in our main data science projects article—check it out if you want to learn more about other relevant projects.
Customer churn is the percentage of customers who stopped using a company’s product or service during a specified period. This is a vital metric because retaining existing customers is more cost-effective than acquiring new ones.
This is a favorite problem tackled by consulting firms like McKinsey, BCG, and Bain. A company’s marketing mix is the combination of products, pricing, places, and promotions it uses to differentiate itself from the competition. Conducting a successful marketing mix will help you recommend marketing optimization strategies to your business stakeholders and marketing teams.
Explore our 13 top marketing analytics projects and datasets here.
Here are our favorites:
You can use public datasets provided by Kaggle or UCI Machine Learning Repository or look into Interview Query’s storehouse of takehome assignments.
It’s normal to feel some resistance when starting a new project. To help you beat procrastination and get started, we’ve created a comprehensive guide on how to start a data analytics project.
The main questions to ask yourself are “What problem are you trying to solve?” and “What outcome are you hoping to achieve through the project?”
To wrap up, incorporating business analytics projects into your resume is a clever strategy to showcase your hands-on experience and set you apart in a competitive job market. Plan your interview strategy, considering the perspective of your desired future employer and tailoring your project selection to the skills they want to see.
If you’re looking for tool-specific project ideas, we have curated lists on SQL, Python, and data visualization projects. For an exhaustive list of ideas, you can also check out these master lists of data analytics projects and datasets. Our blog has even more articles on different types of projects and datasets relevant to data-related roles.
Lastly, you can explore our premium learning paths, which are tailored to help job candidates like yourself. However, that decision is completely yours.
We know you will land that dream job with hard work, good planning, and confidence, and we wish you all the best on your journey!