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WarnerMedia Interview Questions

A/B Testing

Algorithms

Analytics

Machine Learning

Probability

Product Metrics

Python

Statistics

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Let’s say we’re planning the global launch of a new fantasy-themed multiplayer video game, featuring real-time team battles and character customization, and we have an unlimited marketing budget to work with.

How would you design an innovative marketing campaign that leverages current social media and pop-culture trends to maximize user engagement and buzz for the launch?

How would you design a high-impact, trend-driven marketing campaign for a major multiplayer game launch?

Video Game Launch Campaign

Marketing

Suppose there exists a new airline named Jetco that flies domestically across North America. Jetco recently had a study commissioned that tested the boarding time of every airline, and it came out that Jetco had the fastest average boarding times of any airline.

What factors could have biased this result, and what would you look into?

What could potentially bias the average boarding time in favor of an airline that only flies domestically?

What could potentially bias the average boarding time in favor of an airline that only flies domestically?

Boarding Times Bias

A new airline came out as the fastest average boarding times compared to other airlines.  What factors could have biased this result and what would you look into?

You are testing hundreds of hypotheses with many t-tests. What considerations should be made?

What is a key disadvantage of the F-test when compared to multiple t-tests?

What is a key disadvantage of the F-test when compared to multiple t-tests?

Hundreds of Hypotheses

You are testing hundreds of hypotheses with many t-tests. What considerations should be made?

Question	Topic	Difficulty	Ask Chance
Video Game Launch Campaign	Marketing	Medium	Very High
Boarding Times Bias	Statistics	Medium	Low
Hundreds of Hypotheses	Statistics	Medium	Low

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