Surveymonkey Growth Marketing Analyst Interview Questions + Guide in 2025

Surveymonkey, now known as Momentive, is a leader in agile experience management, providing innovative solutions that enhance decision-making across various organizational functions.

As a Growth Marketing Analyst at Surveymonkey, you will play a pivotal role in driving growth and enhancing customer engagement through data-driven marketing strategies. Your key responsibilities will include collaborating with cross-functional teams, utilizing advanced analytics to measure and optimize marketing performance, and developing insights that influence strategic decisions. A strong foundation in SQL and experience with marketing analytics tools will be essential, as you will be expected to analyze marketing investments and customer lifetime value effectively.

Success in this role requires a blend of technical acumen, strategic thinking, and excellent communication skills. You should possess a deep understanding of B2B and B2C marketing dynamics and be adept at employing methodologies such as A/B testing and media mix modeling. Being a proactive problem solver with a passion for data and marketing will set you apart as an ideal candidate for this position.

This guide will equip you with the insights and knowledge needed to excel in your interview for the Growth Marketing Analyst role at Surveymonkey, allowing you to present your skills and experiences confidently and effectively.

The interview process for the Growth Marketing Analyst role at Surveymonkey is structured to assess both technical and interpersonal skills, ensuring candidates are well-suited for the collaborative and analytical nature of the position.

1. Initial Phone Screen

The process typically begins with a phone screen conducted by a recruiter. This initial conversation lasts about 30 minutes and focuses on your background, experiences, and motivations for applying to Surveymonkey. The recruiter will also provide insights into the company culture and the specifics of the Growth Marketing Analyst role.

2. Technical Interview

Following the initial screen, candidates usually participate in a technical interview, which may be conducted via video call. This interview often includes questions related to SQL, analytics, and marketing metrics. Candidates may be asked to solve problems or discuss their past experiences with data analysis and marketing strategies. Expect to demonstrate your understanding of key concepts such as A/B testing, customer lifetime value, and marketing performance metrics.

3. Case Study or Project Presentation

Candidates may be required to complete a case study or present a project they have worked on in the past. This step allows interviewers to evaluate your analytical thinking, problem-solving skills, and ability to communicate complex ideas effectively. You may be asked to discuss how you approached a marketing challenge, the data you used, and the outcomes of your efforts.

4. Onsite or Virtual Interviews

The next stage typically involves a series of onsite or virtual interviews with various team members, including marketing managers, data analysts, and possibly executives. These interviews are designed to assess both technical skills and cultural fit. Expect a mix of behavioral questions and technical discussions, focusing on your ability to collaborate across teams and influence decision-making through data-driven insights.

5. Final Interview

The final interview often includes a conversation with senior leadership or the hiring manager. This is an opportunity for you to discuss your vision for the role, how you would prioritize projects, and how you can contribute to the overall marketing strategy at Surveymonkey. This stage may also involve discussions about your long-term career goals and how they align with the company's objectives.

As you prepare for your interviews, be ready to discuss your experiences in detail and demonstrate your analytical skills through practical examples. Next, let’s explore the specific interview questions that candidates have encountered during the process.

Here are some tips to help you excel in your interview.

Understand the Role and Its Impact

As a Growth Marketing Analyst, your role will significantly influence marketing investments and customer lifetime value. Familiarize yourself with the key responsibilities outlined in the job description, such as A/B testing, media mix modeling, and cohort analyses. Be prepared to discuss how your past experiences align with these tasks and how you can contribute to the analytics agenda across various marketing teams.

Prepare for Technical Proficiency

Given the emphasis on SQL and analytics in this role, ensure you are well-versed in SQL queries, data manipulation, and reporting. Practice common SQL functions, joins, and aggregations, as well as any relevant statistical concepts that may come up during the interview. You may also want to brush up on your knowledge of dbt, as it is crucial for streamlining marketing analytics reporting.

Showcase Your Project Management Skills

The role requires strong project management abilities. Be ready to discuss specific projects where you identified business questions, determined project scope, and managed communication with stakeholders. Use the STAR method (Situation, Task, Action, Result) to structure your responses, highlighting your leadership and organizational skills.

Emphasize Collaboration and Communication

This position involves working closely with various teams, including Marketing, Finance, and Data Engineering. Prepare examples that demonstrate your ability to collaborate effectively and communicate insights to both technical and non-technical stakeholders. Highlight any experiences where you influenced decision-making through data-driven insights.

Be Ready for Behavioral Questions

Expect behavioral questions that assess your fit within the company culture. Reflect on your values and how they align with the company’s mission to improve human experiences. Be prepared to discuss how you handle challenges, work in teams, and mentor others, as these aspects are important in a collaborative environment.

Stay Informed About Company Culture

Surveymonkey values inclusivity and employee well-being, as evidenced by their recognition for workplace culture. Familiarize yourself with their recent initiatives and awards, and be prepared to discuss how you can contribute to maintaining and enhancing this culture. Showing that you resonate with their values can set you apart from other candidates.

Follow Up Professionally

After your interview, send a thoughtful thank-you email to express your appreciation for the opportunity and reiterate your enthusiasm for the role. This not only demonstrates professionalism but also keeps you top of mind as they make their decision.

By preparing thoroughly and aligning your experiences with the expectations of the Growth Marketing Analyst role, you can confidently approach your interview and make a lasting impression. Good luck!

In this section, we’ll review the various interview questions that might be asked during a Growth Marketing Analyst interview at SurveyMonkey. The interview process will likely focus on your technical skills in SQL and Python, as well as your experience in marketing analytics, project management, and collaboration across teams. Be prepared to discuss your past experiences, methodologies, and how you can contribute to the company's marketing efforts.

Marketing Analytics

1. How do you approach A/B testing in your marketing campaigns?

Understanding A/B testing is crucial for this role, as it directly impacts marketing effectiveness.

How to Answer

Discuss your methodology for designing A/B tests, including how you determine the sample size, control variables, and metrics for success.

Example

“I typically start by defining a clear hypothesis and identifying the key performance indicators that will measure success. I ensure that the sample size is statistically significant and that the test runs long enough to account for variability. After analyzing the results, I share insights with the team to inform future campaigns.”

2. Can you explain the concept of multi-touch attribution?

This question assesses your understanding of how different marketing channels contribute to conversions.

How to Answer

Explain the different models of multi-touch attribution and how they can be applied to evaluate marketing performance.

Example

“Multi-touch attribution allows us to assign value to each touchpoint a customer interacts with before converting. I prefer using a linear model for its simplicity, but I also recognize the value of time decay models for understanding the impact of recent interactions.”

3. Describe a successful marketing project you led. What were the key metrics you used to measure its success?

This question evaluates your project management skills and your ability to drive results.

How to Answer

Highlight a specific project, the metrics you tracked, and the outcomes achieved.

Example

“I led a campaign to increase user engagement through personalized email marketing. We tracked open rates, click-through rates, and conversion rates. The campaign resulted in a 25% increase in engagement and a 15% boost in conversions, which we attributed to our targeted messaging.”

4. How do you prioritize marketing projects when resources are limited?

This question assesses your project management and decision-making skills.

How to Answer

Discuss your criteria for prioritization, such as potential ROI, alignment with business goals, and resource availability.

Example

“I prioritize projects based on their potential impact on key business objectives and the resources required. I also consider the urgency of each project and consult with stakeholders to ensure alignment with overall marketing strategy.”

5. What tools do you use for marketing analytics, and how do they integrate with your workflow?

This question gauges your familiarity with marketing tools and your ability to leverage them effectively.

How to Answer

Mention specific tools you’ve used and how they fit into your analytics process.

Example

“I frequently use Google Analytics for web performance tracking and HubSpot for managing our email campaigns. I integrate these tools with SQL databases to pull comprehensive reports that inform our marketing strategies.”

Technical Skills

1. How do you use SQL in your marketing analytics work?

This question tests your technical proficiency in SQL.

How to Answer

Provide examples of how you’ve used SQL to extract and analyze data relevant to marketing.

Example

“I use SQL to query our customer database for insights on user behavior. For instance, I wrote a query to segment users based on their engagement levels, which helped us tailor our marketing efforts more effectively.”

2. Can you describe a time when you used Python for data analysis?

This question assesses your programming skills and ability to analyze data.

How to Answer

Share a specific project where you utilized Python for data analysis, including libraries you used.

Example

“I used Python with Pandas to analyze customer feedback data. By cleaning and processing the data, I was able to identify trends and insights that informed our product development and marketing strategies.”

3. What is your experience with dbt, and how have you used it in your projects?

This question evaluates your familiarity with dbt and its application in marketing analytics.

How to Answer

Discuss how you’ve used dbt to streamline data workflows and improve reporting.

Example

“I’ve used dbt to create a robust data pipeline that automates the transformation of raw data into actionable insights. This has significantly reduced the time spent on reporting and allowed the marketing team to focus on strategy.”

4. How do you ensure data quality in your analyses?

This question assesses your attention to detail and understanding of data integrity.

How to Answer

Explain your methods for validating data and ensuring accuracy in your analyses.

Example

“I implement data validation checks at each stage of the data pipeline, including verifying data types and ranges. I also conduct regular audits to identify and rectify any discrepancies.”

5. Describe a situation where you had to present complex data to a non-technical audience. How did you ensure they understood?

This question evaluates your communication skills and ability to convey technical information.

How to Answer

Discuss your approach to simplifying complex data and engaging your audience.

Example

“When presenting complex data, I focus on storytelling. I use visual aids like charts and graphs to illustrate key points and avoid jargon. I also encourage questions to ensure understanding and engagement.”