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A/B Testing

Analytics

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Let’s say you work on the growth team at Facebook and are tasked with promoting Instagram from within the Facebook app.

Where and how could you promote Instagram through Facebook?

You're promoting Instagram within the Facebook app. Which of the following methods involves leveraging network effects?

You're promoting Instagram within the Facebook app. Which of the following methods involves leveraging network effects?

Promoting Instagram I

To promote Instagram on Facebook, you consider allowing Instagram users to post pictures to Facebook. How could you measure the success of this feature?

To promote Instagram on Facebook, you consider allowing Instagram users to post pictures to Facebook. How could you measure the success of this feature?

Promoting Instagram II

In a strategy to promote Instagram from within Facebook, what concept might you employ to improve the value of the service?

In a strategy to promote Instagram from within Facebook, what concept might you employ to improve the value of the service?

Promoting Instagram III

Promoting Instagram

You are testing hundreds of hypotheses with many t-tests. What considerations should be made?

What is a key disadvantage of the F-test when compared to multiple t-tests?

What is a key disadvantage of the F-test when compared to multiple t-tests?

Hundreds of Hypotheses

You are testing hundreds of hypotheses with many t-tests. What considerations should be made?

Suppose there exists a new airline named Jetco that flies domestically across North America. Jetco recently had a study commissioned that tested the boarding time of every airline, and it came out that Jetco had the fastest average boarding times of any airline.

What factors could have biased this result, and what would you look into?

What could potentially bias the average boarding time in favor of an airline that only flies domestically?

What could potentially bias the average boarding time in favor of an airline that only flies domestically?

Boarding Times Bias

A new airline came out as the fastest average boarding times compared to other airlines.  What factors could have biased this result and what would you look into?

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