Prepare for and practice interview questions from iHeartMedia across topics like SQL, Machine Learning, Analytics and more.

iHeartMedia Interview Questions

iHeartMedia Interview Guides

Data Structures & Algorithms

Given two sorted lists, write a function to merge them into one sorted list.

Merge Sorted Lists

Find the missing integer from a array of consequtive integers

Find the Missing Number

Given an integer N, write a function that returns all of the prime numbers up to N

Prime to N

Write a function moving_window to find the moving window average

Moving Window

Given a dictionary consisting of many roots and a sentence, write a function to stem all the words in the sentence with the root forming it.

Replace Words with Stems

Write a query to select the top 3 departments with at least ten employees and rank them according to the percentage of their employees making over 100K in salary.

Employee Salaries

Select the 2nd highest salary in the engineering department

2nd Highest Salary

Write a query to get the total three-day rolling average for deposits by day

Rolling Bank Transactions

Paired Products

Get the top 3 highest employee salaries by department

Top Three Salaries

Product Sense & Metrics

How would you investigate a decline in the average number of comments per user?

Decreasing Comments

How can we measure the success of a 30-day free trial in acquiring and retaining new Netflix users

Netflix Retention

How would you measure the success of Facebook Groups

Group Success

What would you investigate to diagnose what's happening?

WAU vs Open Rates

Calculate the formula for the average lifetime value

Revenue Retention

Machine Learning

How would you encode a categorical variable with thousands of distinct values

Encoding Categorical Features

How would we build a model to detect fraud and text customers to approve or deny fraudulent transactions

Bank Fraud Model

What kind of model did the co-worker develop, how would you measure the difference between the two credit risk models within a timeframe, and what metrics would you track to measure the success of the new model

Loan Model

How would you build a model to detect if a post on a marketplace is talking about selling a gun?

Detecting Firearm Sales

What metrics would you use to track accuracy and validity of the model

Spam Classifier 

A/B Testing

How would you assess the validity of the result?

Experiment Validity

How do we go about selecting the best 10,000 customers for the pre-launch?

Pre-Launching Shows

Button AB Test

A/B Test Power Size

How would you make a control group and test group to account for network effects

Network Experiment Design

<p>You work as an ML engineer for a large company. The company wants to implement a machine learning system that utilizes facial recognition to facilitate employee clock-in, clock-out, and access to secure systems. The company also hires temporary contract consultants who need to be able to use the system.</p>

<p>How would you design this system?</p>


Designing a secure and user-friendly facial recognition system for employee management while prioritizing privacy and ethical considerations

Distributed Authentication Model

Concurrent & Distributed Systems

<p>Let’s say you work as a data scientist at DoorDash. </p>

<p>You are tasked to build a machine learning system that minimizes missing or wrong orders placed on the app.</p>

<p>How would you go about designing this system?</p>


Minimize Wrong Orders

<p>Write a SQL query to select the 2nd highest salary in the engineering department.</p>

<p><strong>Note:</strong> If more than one person shares the highest salary, the query should select the next highest salary.</p>

<p><strong>Example:</strong></p>

<p><strong>Input:</strong></p>

<p><code>employees</code> table</p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>first_name</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>last_name</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>salary</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>department_id</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>
<p><code>departments</code> table</p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>name</code></td>
<td>VARCHAR</td>
</tr>
</tbody>
</table>
<p><strong>Output:</strong></p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>salary</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>


<p>Given the <code>employees</code> and <code>departments</code> table, write a query to get the top 3 highest employee salaries by department. If the department contains less that 3 employees, the top 2 or the top 1 highest salaries should be listed (assume that each department has at least 1 employee). </p>

<p><em>Note: The output should include the full name of the employee in one column, the department name, and the salary. The output should be sorted by department name in ascending order and salary in descending order.</em> </p>

<p><strong>Example:</strong></p>

<p><strong>Input:</strong></p>

<p><code>employees</code> table</p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>first_name</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>last_name</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>salary</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>department_id</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>
<p><code>departments</code> table</p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>name</code></td>
<td>VARCHAR</td>
</tr>
</tbody>
</table>
<p><strong>Output</strong>:</p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>employee_nam</code>e</td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>department_name</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>salary</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>


<p>We’re given a table of bank transactions with three columns, <code>user_id</code>, a deposit or withdrawal value (determined if the value is positive or negative), and <code>created_at</code> time for each transaction.</p>

<p>Write a query to get the total three-day rolling average for deposits by day.</p>

<p><em>Note: Please use the format <code>&#39;%Y-%m-%d&#39;</code> for the date in the outout</em></p>

<p><strong>Example:</strong></p>

<p><strong>Input:</strong></p>

<p><code>bank_transactions</code> table</p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>user_id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>created_at</code></td>
<td>DATETIME</td>
</tr>

<tr>
<td><code>transaction_value</code></td>
<td>FLOAT</td>
</tr>
</tbody>
</table>
<p><strong>Output:</strong></p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>dt</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>rolling_three_day</code></td>
<td>FLOAT</td>
</tr>
</tbody>
</table>


<p>Given a <code>employees</code> and <code>departments</code> table, select the top 3 departments with at least ten employees and rank them according to the percentage of their employees making over 100K in salary.</p>

<p><strong>Example:</strong></p>

<p><strong>Input:</strong></p>

<p><code>employees</code> table</p>

<table>
<thead>
<tr>
<th>Columns</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>first_name</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>last_name</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>salary</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>department_id</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>
<p><code>departments</code> table</p>

<table>
<thead>
<tr>
<th>Columns</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>name</code></td>
<td>VARCHAR</td>
</tr>
</tbody>
</table>
<p><strong>Output:</strong></p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>percentage_over_100k</code></td>
<td>FLOAT</td>
</tr>

<tr>
<td><code>department_name</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>number_of_employees</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>


<p>Write a query to show the number of users, number of transactions placed, and total order amount per month in the year 2020. Assume that we are only interested in the monthly reports for a single year (January-December).</p>

<p><strong>Example:</strong></p>

<p><strong>Input:</strong></p>

<p><code>transactions</code> table</p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>user_id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>created_at</code></td>
<td>DATETIME</td>
</tr>

<tr>
<td><code>product_id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>quantity</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>
<p><code>products</code> table</p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>name</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>price</code></td>
<td>FLOAT</td>
</tr>
</tbody>
</table>
<p><code>users</code> table</p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>name</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>sex</code></td>
<td>VARCHAR</td>
</tr>
</tbody>
</table>
<p><strong>Output:</strong></p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>month</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>num_customers</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>num_orders</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>order_amt</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>


Write a query to show the number of users, transactions, and total order amount per month in 2020

Monthly Customer Report

<p>How would you explain what a p-value is to someone who is not technical?</p>


<p>What does a p-value in a statistical test represent?</p>

What does a p-value in a statistical test represent?

P-value to a Layman I

<p>In a statistical test, how does a low p-value (less than 0.05) influence our decision about the null hypothesis?</p>

In a statistical test, how does a low p-value (less than 0.05) influence our decision about the null hypothesis?

P-value to a Layman II

Explain what a p-value is to someone who is not technical

P-value to a Layman

Statistics

<p>Given two sorted lists, write a function to merge them into one sorted list.</p>

<p><em>Bonus: What’s the time complexity?</em></p>

<p><strong>Example:</strong></p>

<p><strong>Input:</strong></p>

<pre tabindex="0" class="chroma"><code><span class="line"><span class="cl"><span class="n">list1</span> <span class="o">=</span> <span class="p">[</span><span class="mi">1</span><span class="p">,</span><span class="mi">2</span><span class="p">,</span><span class="mi">5</span><span class="p">]</span>
</span></span><span class="line"><span class="cl"><span class="n">list2</span> <span class="o">=</span> <span class="p">[</span><span class="mi">2</span><span class="p">,</span><span class="mi">4</span><span class="p">,</span><span class="mi">6</span><span class="p">]</span>
</span></span></code></pre>

<p><strong>Output:</strong></p>

<pre tabindex="0" class="chroma"><code><span class="line"><span class="cl"><span class="k">def</span> <span class="nf">merge_list</span><span class="p">(</span><span class="n">list1</span><span class="p">,</span><span class="n">list2</span><span class="p">)</span> <span class="o">-&gt;</span> <span class="p">[</span><span class="mi">1</span><span class="p">,</span><span class="mi">2</span><span class="p">,</span><span class="mi">2</span><span class="p">,</span><span class="mi">4</span><span class="p">,</span><span class="mi">5</span><span class="p">,</span><span class="mi">6</span><span class="p">]</span>
</span></span></code></pre>


<p>You have two sorted lists, one with m elements and one with n elements. What would be the time complexity of merging the two lists via merge sort?</p>


You have two sorted lists, one with m elements and one with n elements. What would be the time complexity of merging the two lists via merge sort? 

Merging Lists Complexity

<p>A team wants to A/B test multiple different changes through a sign-up funnel.</p>

<p>For example, on a page, a button is currently red and at the top of the page. They want to see if changing a button from red to blue and/or from the top of the page to the bottom of the page will increase click-through.</p>

<p>How would you set up this test?</p>


<p>Your team wants to run an AB test on the color (red or blue) and position (top/bottom of the page) of a button that links to a promotion.</p>

<p>How many different variants of the test should you run to see the effect that a red button has on the bottom of the page, if currently the button is blue and on the top of the page.</p>


Your team wants to run an AB test on the color (red or blue) and position (top/bottom of the page) of a button that links to a promotion.

How many different variants of the test should you run to see the effect that a red button has on the bottom of the page, if currently the button is blue and on the top of the page.

A/B Test Variants

<p>Let’s say that your company is running a standard control and variant AB test on a feature to increase conversion rates on the landing page. The PM checks the results and finds a .04 p-value.</p>

<p>How would you assess the validity of the result?</p>


<p>Let’s say we have a table representing a company payroll schema.</p>

<p>Due to an ETL error, the <em>employees</em> table, instead of updating the salaries every year when doing compensation adjustments, did an insert instead. The head of HR still needs the current salary of each employee.</p>

<p>Write a query to get the current salary for each employee.</p>

<p><em>Note: Assume no duplicate combination of first and last names (I.E. No two John Smiths). Assume the <code>INSERT</code> operation works with <code>ID</code> autoincrement.</em></p>

<p><strong>Example:</strong></p>

<p><strong>Input:</strong></p>

<p><code>employees</code> table</p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>id</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>first_name</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>last_name</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>salary</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>department_id</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>
<p><strong>Output:</strong></p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Types</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>first_name</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>last_name</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>salary</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>


Write a query to get the current salary for each employee after an ETL error.

Employee Salaries (ETL Error)

<p>Let’s say we want to build a naive recommender. We’re given two tables, one table called <code>friends</code> with a <code>user_id</code> and <code>friend_id</code> columns representing each user’s friends, and another table called <code>page_likes</code> with a <code>user_id</code> and a <code>page_id</code> representing the page each user liked.</p>

<p>Write an SQL query to create a metric to recommend pages for each user based on recommendations from their friend’s liked pages. </p>

<p><em>Note: It shouldn’t recommend pages that the user already likes.</em></p>

<p><strong>Example:</strong></p>

<p><strong>Input:</strong></p>

<p><code>friends</code> table</p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>user_id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>friend_id</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>
<p><code>page_likes</code> table</p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>user_id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>page_id</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>
<p><strong>Output:</strong></p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>user_id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>page_id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>num_friend_likes</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>


Write a query to get the number of friends of a user that like a specific page

Liked Pages

<p>Given a table of user sessions, write a query to get the number of days between each user’s first session and last session for the year 2020. </p>

<p><strong>Example:</strong></p>

<p><strong>Input:</strong></p>

<p><code>user_sessions</code> table</p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>session_id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>created_at</code></td>
<td>DATETIME</td>
</tr>

<tr>
<td><code>user_id</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>
<p><strong>Output:</strong></p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>user_id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>no_of_days</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>


Find the difference between users' first and last sessions in the year

Session Difference

<p>Given an integer <code>N</code>, write a function that returns a list of all of the prime numbers up to <code>N</code>.</p>

<p><em>Note: Return an empty list there are no prime numbers less than or equal to <code>N</code>.</em></p>

<p><strong>Example:</strong></p>

<p><strong>Input:</strong></p>

<pre tabindex="0" class="chroma"><code><span class="line"><span class="cl"><span class="n">N</span> <span class="o">=</span> <span class="mi">3</span>
</span></span></code></pre>

<p><strong>Output:</strong></p>

<pre tabindex="0" class="chroma"><code><span class="line"><span class="cl"><span class="k">def</span> <span class="nf">prime_numbers</span><span class="p">(</span><span class="n">N</span><span class="p">)</span> <span class="o">-&gt;</span> <span class="p">[</span><span class="mi">2</span><span class="p">,</span><span class="mi">3</span><span class="p">]</span>
</span></span></code></pre>


<p>Let’s say we have two tables, <code>transactions</code> and <code>products</code>. Hypothetically the <code>transactions</code> table consists of over a billion rows of purchases bought by users.</p>

<p>We are trying to find paired products that are often purchased together by the same user, such as wine and bottle openers, chips and beer, etc..</p>

<p>Write a query to find the top five paired products and their names.</p>

<p><em>Notes:</em>
   <em>For the purposes of satisfying the test case, p2 should be the item that comes first in the alphabet.</em>
   <em>The <code>qty</code> column represents paired products count</em></p>

<p><strong>Example:</strong></p>

<p><strong>Input:</strong></p>

<p><code>transactions</code> table</p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>user_id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>created_at</code></td>
<td>DATETIME</td>
</tr>

<tr>
<td><code>product_id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>quantity</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>
<p><code>products</code> table</p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>name</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>price</code></td>
<td>FLOAT</td>
</tr>
</tbody>
</table>
<p><strong>Output:</strong></p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>p1</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>p2</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>qty</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>


<p>Given a table called <code>employees</code>, get the largest salary of any employee by department</p>

<p><strong>Example:</strong></p>

<p><strong>Input:</strong></p>

<p><code>employees</code> table</p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>department</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>salary</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>
<p><strong>Output:</strong></p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>department</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>largest_salary</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>


Write a query to get the largest salary of any employee by department

Largest Salary by Department

<p>You are about to get on a plane to Seattle. You want to know if you should bring an umbrella. You call 3 random friends of yours who live there and ask each independently if it’s raining. Each of your friends has a <sup>2</sup>⁄<sub>3</sub> chance of telling you the truth and a <sup>1</sup>⁄<sub>3</sub> chance of messing with you by lying. All 3 friends tell you that “Yes” it is raining.</p>

<p>What is the probability that it’s actually raining in Seattle?</p>


<p>What is the <strong>main</strong> difference between the Frequentist and Bayesian methods of probabilistic analysis?</p>


What is the **main** difference between the Frequentist and Bayesian methods of probabilistic analysis?

Frequentist Vs Bayesian Analysis

What is the probability that it's actually raining in Seattle?

Raining in Seattle

Probability

<p>You have an array of integers, <code>nums</code> of length <code>n</code> spanning <code>0</code> to <code>n</code> with one missing. Write a function <code>missing_number</code> that returns the missing number in the array.</p>

<p><em>Note: Complexity of \(O(n)\) required.</em></p>

<p><strong>Example:</strong></p>

<p><strong>Input:</strong></p>

<pre tabindex="0" class="chroma"><code><span class="line"><span class="cl"><span class="n">nums</span> <span class="o">=</span> <span class="p">[</span><span class="mi">0</span><span class="p">,</span><span class="mi">1</span><span class="p">,</span><span class="mi">2</span><span class="p">,</span><span class="mi">4</span><span class="p">,</span><span class="mi">5</span><span class="p">]</span> 
</span></span><span class="line"><span class="cl"><span class="n">missing_number</span><span class="p">(</span><span class="n">nums</span><span class="p">)</span> <span class="o">-&gt;</span> <span class="mi">3</span>
</span></span></code></pre>


<p>Let’s say you work for a social media company that has just done a launch in a new city. Looking at weekly metrics, you see a slow decrease in the average number of comments per user from January to March in this city.</p>

<p>The company has been consistently growing new users in the city from January to March.</p>

<p>What are some reasons why the average number of comments per user would be decreasing and what metrics would you look into?</p>


<p>What metric could be used to measure if active users are still engaging on the platform despite an overall decrease in the average number of comments per user?</p>

What metric could be used to measure if active users are still engaging on the platform despite an overall decrease in the average number of comments per user?

<p>Let’s say that you work at a bank that wants to build a model to detect fraud on the platform.</p>

<p>The bank wants to implement a text messaging service in addition that will text customers when the model detects a fraudulent transaction in order for the customer to approve or deny the transaction with a text response.</p>

<p>How would we build this model?</p>


<p>Let’s say that you work at a bank that wants to build a model to detect fraud on the platform.</p>

<p>The bank wants to implement a text messaging service that will text customers when the model detects a fraudulent transaction in order for the customer to approve or deny the transaction with a text response.</p>

<p>Which statement is true?</p>


Let's say that you work at a bank that wants to build a model to detect fraud on the platform.

The bank wants to implement a text messaging service that will text customers when the model detects a fraudulent transaction in order for the customer to approve or deny the transaction with a text response.

Which statement is true?

<p>Let’s say you have a time series dataset grouped monthly for the past five years.</p>

<p>How would you find out if the difference between this month and the previous month was significant or not?</p>


How would you find out if the difference between this month and the previous month was significant or not

Significance Time Series

Forecasting & Time Series

<p>The events table tracks every time a user performs a certain action (<code>like</code>, <code>post_enter</code>, etc.) on a platform.</p>

<p>Write a query to determine the top 5 actions performed during the week of Thanksgiving (11/22/2020 - 11/28/2020), and rank them based on number of times performed.</p>

<p>The output should include the <code>action</code> performed and their <code>rank</code> in ascending order. If two actions were performed equally, they should have the same rank. </p>

<p><strong>Example:</strong></p>

<p><strong>Input:</strong></p>

<p><code>events</code> table</p>

<table>
<thead>
<tr>
<th>Column</th>
<th>type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>user_id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>created_at</code></td>
<td>DATETIME</td>
</tr>

<tr>
<td><code>action</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>platform</code></td>
<td>VARCHAR</td>
</tr>
</tbody>
</table>
<p><strong>Output:</strong></p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>action</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>ranks</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>


Write a query to determine the top 5 actions during Thanksgiving week and rank them by number of times performed

Popular Actions

<p>Suppose you have an <code>events</code> table that tracks user activities on a website. Write a query to identify and label each event with a session number. All events in the same session should be labeled with the same session number.</p>

<p><em>Note: A session is defined as a series of consecutive events for a user that are within 60 minutes of each other.</em></p>

<p><em>i.e. If a user has a series of events at 00:01:00, 00:30:00, 01:01:00, this would be considered 1 session but a series of events at 00:01:00, 00:30:00, 01:31:00 would be 2 sessions.</em></p>

<p><strong>Example:</strong></p>

<p><strong>Input:</strong></p>

<p><strong><code>events</code></strong> table</p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td>id</td>
<td>INTEGER</td>
</tr>

<tr>
<td>created_at</td>
<td>DATETIME</td>
</tr>

<tr>
<td>user_id</td>
<td>INTEGER</td>
</tr>

<tr>
<td>event</td>
<td>VARCHAR</td>
</tr>
</tbody>
</table>
<p><strong>Output:</strong></p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td>created_at</td>
<td>DATETIME</td>
</tr>

<tr>
<td>user_id</td>
<td>INTEGER</td>
</tr>

<tr>
<td>event</td>
<td>VARCHAR</td>
</tr>

<tr>
<td>session_id</td>
<td>INTEGER</td>
</tr>
</tbody>
</table>


Write a query to identify and label each event with its corresponding session number.

Identifying User Sessions

<p>Let’s say you have a categorical variable with thousands of distinct values, how would you encode it?</p>


<p>Which method can be used to extract communities from large networks, that does not require a pre-determined number of clusters like K-means?</p>

Which method can be used to extract communities from large networks, that does not require a pre-determined number of clusters like K-means?

<p>Let’s say at Netflix we offer a subscription where customers can enroll for a 30-day free trial. After 30 days, customers will be automatically charged based on the package selected.</p>

<p>Let’s say we want to measure the success of acquiring new users through the free trial.</p>

<p>How can we measure acquisition success and what metrics can we use to measure the success of the free trial?</p>


<p>Let’s say we want to measure the effectiveness of Netflix’s 30-day free trial plan.</p>

<p>What is NOT a metric we would use?</p>


Let's say we want to measure the effectiveness of Netflix's 30-day free trial plan.

What is NOT a metric we would use?

<p>You are tasked with keeping track of a customer’s addresses in your database.</p>

<p>However, customer’s addresses change whenever they move. We want to keep track of their moving history as well as the person that moves in afterwards.</p>

<p>How would you create or modify a schema to keep track of these address changes?</p>


Create a schema to keep track of customer address changes

Address Schema

Data Modeling

<p>Let’s say that you’re a data scientist on the engagement team. A product manager comes up to you and says that the weekly active users metric is up 5% but email notification open rates are down 2%.</p>

<p>What would you investigate to diagnose what’s happening?</p>


Email Open Rate

<p>Given a string <code>str</code>, write a function <code>perm_palindrome</code> to determine whether there exists a permutation of <code>str</code> that is a palindrome.</p>

<p><strong>Example:</strong></p>

<p><strong>Input:</strong></p>

<pre tabindex="0" class="chroma"><code><span class="line"><span class="cl"><span class="nb">str</span> <span class="o">=</span> <span class="s1">&#39;cacerra&#39;</span>
</span></span><span class="line"><span class="cl"><span class="k">def</span> <span class="nf">perm_palindrome</span><span class="p">(</span><span class="nb">str</span><span class="p">)</span> <span class="o">-&gt;</span> <span class="kc">True</span>
</span></span></code></pre>

<p><strong>“cacerra”</strong> returns True since it can be rearranged to form <strong>“racecar”</strong> which is a palindrome.</p>


Determine whether there exists a permutation of an input string that is a palindrome.

Permutation Palindrome

<p>Let’s say you want to test the close friends feature on Instagram Stories.</p>

<p>How would you make a control group and test group to account for network effects?</p>


<p>What could be a potential risk when Facebook segments the metrics of the user interface change by market or demographic groups?</p>

What could be a potential risk when Facebook segments the metrics of the user interface change by market or demographic groups?

Network Experiment Design I

<p>What is the primary metric that Facebook should monitor if it decides to make the user interface of its posting feature more like Instagram's?</p>

What is the primary metric that Facebook should monitor if it decides to make the user interface of its posting feature more like Instagram's?

Network Experiment Design II

<p>If Facebook changes its user interface to mimic Instagram's, which adverse effect should they anticipate and monitor?</p>

If Facebook changes its user interface to mimic Instagram's, which adverse effect should they anticipate and monitor?

Calculate Moving Average	SQL	Easy
Predict Customer Churn	Machine Learning	Medium
A/B Test Significance	Statistics	Medium
Optimize Query Performance	SQL	Hard
Feature Importance Analysis	Machine Learning	Medium
Clean Missing Data	Python	Easy
Neural Network Architecture	Deep Learning	Hard
Calculate Cohort Retention	SQL	Medium
Bayesian Probability	Statistics	Easy
Recommend Similar Products	Machine Learning	Hard

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