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Hearst digital marketing services Interview Questions

<p>hearst digital marketing services is your one-stop solution for affordable, turn-key online marketing campaigns. with the largest online audiences in some of the nation’s most desirable markets, hearst digital marketing services delivers engaged and active consumers across the us. in each of our markets. our teams of experts help businesses thrive!</p>

hearst digital marketing services is your one-stop solution for affordable, turn-key online marketing campaigns. with the largest online audiences in some of the nation’s most desirable markets, hearst digital marketing services delivers engaged and active consumers across the us. in each of our markets. our teams of experts help businesses thrive!

Overview

Hearst digital marketing services Interview Guides

Data Structures & Algorithms

Given two sorted lists, write a function to merge them into one sorted list.

Merge Sorted Lists

Find Bigrams

Write a function to create a single dataframe with complete addresses in the format of street, city, state, zip code.

Complete Addresses

Write a function friendship_timeline to generate an output that lists the pairs of friends with their corresponding timestamps of the friendship beginning and then the timestamp of the friendship ending. 

Friendship Timeline

Write a function can_shift to return whether or not A can be shifted some number of places to get B

String Shift

Write a query to select the top 3 departments with at least ten employees and rank them according to the percentage of their employees making over 100K in salary.

Employee Salaries

Select the 2nd highest salary in the engineering department

2nd Highest Salary

Write a SQL query to create a histogram of the number of comments per user in the month of January 2020.

Comments Histogram

Write a query that returns all neighborhoods that have 0 users.

Empty Neighborhoods

Calculate the first touch attribution for each `user_id` that converted.

First Touch Attribution

Machine Learning

How would you encode a categorical variable with thousands of distinct values

Encoding Categorical Features

Interpret coefficients of logistic regression for categorical and boolean variables

Coefficients of Logistic Regression

Which model would perform better and why?

Booking Regression

How would you build a job recommendation feed?

Job Recommendation

Write a function calculate_rmse to calculate the root mean squared error from y_pred and y_true

RMS Error

Product Sense & Metrics

How would you investigate a decline in the average number of comments per user?

Decreasing Comments

Where and how could you promote Instagram through Facebook

Promoting Instagram

Why would comments per user increase by 10% but posts go down 2%, and what metrics would prove your hypotheses

Threaded Comments

How would you measure the success of Facebook Groups

Group Success

What would you investigate to diagnose what's happening?

WAU vs Open Rates

Probability

What is the probability that each subsequent card is larger than the previous drawn card when picking three cards from a shuffled deck of 500 cards

500 Cards

First to Six

What is the probability that it's actually raining in Seattle?

Raining in Seattle

What is the probability that item X would be found on Amazon's website?

Found Item

Compute the expected number of good ads in each scenario and the probability a bad rating came from a lazy rater

Ad Raters

Challenge

<p>We’re given two tables, a <code>users</code> table with demographic information and the neighborhood they live in and a <code>neighborhoods</code> table.</p>

<p>Write a query that returns all neighborhoods that have 0 users. </p>

<p><strong>Example:</strong></p>

<p><strong>Input:</strong></p>

<p><code>users</code> table</p>

<table>
<thead>
<tr>
<th>Columns</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>name</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>neighborhood_id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>created_at</code></td>
<td>DATETIME</td>
</tr>
</tbody>
</table>
<p><code>neighborhoods</code> table</p>

<table>
<thead>
<tr>
<th>Columns</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>name</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>city_id</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>
<p><strong>Output:</strong></p>

<table>
<thead>
<tr>
<th>Columns</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>name</code></td>
<td>VARCHAR</td>
</tr>
</tbody>
</table>


<p>Write a SQL query to select the 2nd highest salary in the engineering department.</p>

<p><strong>Note:</strong> If more than one person shares the highest salary, the query should select the next highest salary.</p>

<p><strong>Example:</strong></p>

<p><strong>Input:</strong></p>

<p><code>employees</code> table</p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>first_name</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>last_name</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>salary</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>department_id</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>
<p><code>departments</code> table</p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>name</code></td>
<td>VARCHAR</td>
</tr>
</tbody>
</table>
<p><strong>Output:</strong></p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>salary</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>


<p>Let’s say that your company is running a standard control and variant AB test on a feature to increase conversion rates on the landing page. The PM checks the results and finds a .04 p-value.</p>

<p>How would you assess the validity of the result?</p>


How would you assess the validity of the result?

Experiment Validity

A/B Testing

<p>Write a SQL query to create a histogram of the number of comments per user in the month of January 2020.</p>

<p><em>Note: Assume bin buckets class intervals of one.</em></p>

<p><em>Note: Comments that were created outside of January 2020 should be counted in a “0” bucket</em></p>

<p><strong>Example:</strong></p>

<p><strong>Input:</strong></p>

<p><code>users</code> table</p>

<table>
<thead>
<tr>
<th>Columns</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>name</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>created_at</code></td>
<td>DATETIME</td>
</tr>

<tr>
<td><code>neighborhood_id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>mail</code></td>
<td>VARCHAR</td>
</tr>
</tbody>
</table>
<p><code>comments</code> table</p>

<table>
<thead>
<tr>
<th>Columns</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>user_id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>body</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>created_at</code></td>
<td>DATETIME</td>
</tr>
</tbody>
</table>
<p><strong>Output:</strong></p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>comment_count</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>frequency</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>


<p>Given a <code>employees</code> and <code>departments</code> table, select the top 3 departments with at least ten employees and rank them according to the percentage of their employees making over 100K in salary.</p>

<p><strong>Example:</strong></p>

<p><strong>Input:</strong></p>

<p><code>employees</code> table</p>

<table>
<thead>
<tr>
<th>Columns</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>first_name</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>last_name</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>salary</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>department_id</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>
<p><code>departments</code> table</p>

<table>
<thead>
<tr>
<th>Columns</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>name</code></td>
<td>VARCHAR</td>
</tr>
</tbody>
</table>
<p><strong>Output:</strong></p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>percentage_over_100k</code></td>
<td>FLOAT</td>
</tr>

<tr>
<td><code>department_name</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>number_of_employees</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>


<p>Given two sorted lists, write a function to merge them into one sorted list.</p>

<p><em>Bonus: What’s the time complexity?</em></p>

<p><strong>Example:</strong></p>

<p><strong>Input:</strong></p>

<pre tabindex="0" class="chroma"><code><span class="line"><span class="cl"><span class="n">list1</span> <span class="o">=</span> <span class="p">[</span><span class="mi">1</span><span class="p">,</span><span class="mi">2</span><span class="p">,</span><span class="mi">5</span><span class="p">]</span>
</span></span><span class="line"><span class="cl"><span class="n">list2</span> <span class="o">=</span> <span class="p">[</span><span class="mi">2</span><span class="p">,</span><span class="mi">4</span><span class="p">,</span><span class="mi">6</span><span class="p">]</span>
</span></span></code></pre>

<p><strong>Output:</strong></p>

<pre tabindex="0" class="chroma"><code><span class="line"><span class="cl"><span class="k">def</span> <span class="nf">merge_list</span><span class="p">(</span><span class="n">list1</span><span class="p">,</span><span class="n">list2</span><span class="p">)</span> <span class="o">-&gt;</span> <span class="p">[</span><span class="mi">1</span><span class="p">,</span><span class="mi">2</span><span class="p">,</span><span class="mi">2</span><span class="p">,</span><span class="mi">4</span><span class="p">,</span><span class="mi">5</span><span class="p">,</span><span class="mi">6</span><span class="p">]</span>
</span></span></code></pre>


<p>You have two sorted lists, one with m elements and one with n elements. What would be the time complexity of merging the two lists via merge sort?</p>


You have two sorted lists, one with m elements and one with n elements. What would be the time complexity of merging the two lists via merge sort? 

Merging Lists Complexity

<p>Imagine a deck of 500 cards numbered from 1 to 500. If all the cards are shuffled randomly and you are asked to pick three cards, one at a time, what’s the probability of each subsequent card being larger than the previous drawn card?</p>


<p>Imagine a deck of 2000 cards numbered from 1 to 2000. If all the cards are shuffled randomly and you are asked to pick three cards, one at a time, what’s the probability of each subsequent card being larger than the previously drawn card?</p>


Imagine a deck of 2000 cards numbered from 1 to 2000. If all the cards are shuffled randomly and you are asked to pick three cards, one at a time, what's the probability of each subsequent card being larger than the previously drawn card?

2000 cards

<p>Given the <code>employees</code> and <code>departments</code> table, write a query to get the top 3 highest employee salaries by department. If the department contains less that 3 employees, the top 2 or the top 1 highest salaries should be listed (assume that each department has at least 1 employee). </p>

<p><em>Note: The output should include the full name of the employee in one column, the department name, and the salary. The output should be sorted by department name in ascending order and salary in descending order.</em> </p>

<p><strong>Example:</strong></p>

<p><strong>Input:</strong></p>

<p><code>employees</code> table</p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>first_name</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>last_name</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>salary</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>department_id</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>
<p><code>departments</code> table</p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>name</code></td>
<td>VARCHAR</td>
</tr>
</tbody>
</table>
<p><strong>Output</strong>:</p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>employee_nam</code>e</td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>department_name</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>salary</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>


Get the top 3 highest employee salaries by department

Top Three Salaries

<p>A team wants to A/B test multiple different changes through a sign-up funnel.</p>

<p>For example, on a page, a button is currently red and at the top of the page. They want to see if changing a button from red to blue and/or from the top of the page to the bottom of the page will increase click-through.</p>

<p>How would you set up this test?</p>


<p>Your team wants to run an AB test on the color (red or blue) and position (top/bottom of the page) of a button that links to a promotion.</p>

<p>How many different variants of the test should you run to see the effect that a red button has on the bottom of the page, if currently the button is blue and on the top of the page.</p>


Your team wants to run an AB test on the color (red or blue) and position (top/bottom of the page) of a button that links to a promotion.

How many different variants of the test should you run to see the effect that a red button has on the bottom of the page, if currently the button is blue and on the top of the page.

A/B Test Variants

Button AB Test

<p>The schema below is for a retail online shopping company consisting of two tables, <code>attribution</code> and <code>user_sessions</code>.</p>

<ul>
<li><p>The attribution table logs a session visit for each row.</p></li>

<li><p>If <code>conversion</code> is <code>true</code>, then the user converted to buying on that session.</p></li>

<li><p>The <code>channel</code> column represents which advertising platform the user was attributed to for that specific session.</p></li>

<li><p>Lastly the <code>user_sessions</code> table maps many to one session visits back to one user.</p></li>
</ul>

<p>First touch attribution is defined as the channel with which the converted user was associated when they first discovered the website.</p>

<p>Calculate the first touch attribution for each <code>user_id</code> that converted. </p>

<p><strong>Example:</strong></p>

<p><strong>Input:</strong></p>

<p><code>attribution</code> table</p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>session_id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>channel</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>conversion</code></td>
<td>BOOLEAN</td>
</tr>
</tbody>
</table>
<p><code>user_sessions</code> table</p>

<table>
<thead>
<tr>
<th>column</th>
<th>type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>session_id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>created_at</code></td>
<td>DATETIME</td>
</tr>

<tr>
<td><code>user_id</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>
<p><strong>Example output:</strong></p>

<table>
<thead>
<tr>
<th><code>user_id</code></th>
<th><code>channel</code></th>
</tr>
</thead>

<tbody>
<tr>
<td>123</td>
<td>facebook</td>
</tr>

<tr>
<td>145</td>
<td>google</td>
</tr>

<tr>
<td>153</td>
<td>facebook</td>
</tr>

<tr>
<td>172</td>
<td>organic</td>
</tr>

<tr>
<td>173</td>
<td>email</td>
</tr>
</tbody>
</table>


<p>Given a table of bank transactions with columns <code>id</code>, <code>transaction_value</code>, and <code>created_at</code> representing the date and time for each transaction, write a query to get the last transaction for each day.</p>

<p>The output should include the id of the transaction, datetime of the transaction, and the transaction amount. Order the transactions by datetime.</p>

<p><strong>Example:</strong></p>

<p><strong>Input:</strong></p>

<p><code>bank_transactions</code> table</p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>created_at</code></td>
<td>DATETIME</td>
</tr>

<tr>
<td><code>transaction_value</code></td>
<td>FLOAT</td>
</tr>
</tbody>
</table>
<p><strong>Output:</strong></p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>created_at</code></td>
<td>DATETIME</td>
</tr>

<tr>
<td><code>transaction_value</code></td>
<td>FLOAT</td>
</tr>

<tr>
<td><code>id</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>


Last Transaction

<p>How would you explain what a p-value is to someone who is not technical?</p>


<p>What does a p-value in a statistical test represent?</p>

What does a p-value in a statistical test represent?

P-value to a Layman I

<p>In a statistical test, how does a low p-value (less than 0.05) influence our decision about the null hypothesis?</p>

In a statistical test, how does a low p-value (less than 0.05) influence our decision about the null hypothesis?

P-value to a Layman II

Explain what a p-value is to someone who is not technical

P-value to a Layman

Statistics

<p>Amy and Brad take turns in rolling a fair six-sided die. Whoever rolls a “6” first wins the game. Amy starts by rolling first.</p>

<p>What’s the probability that Amy wins?</p>


Amy and Brad take turns in rolling a fair six-sided die. Whoever rolls a “6” first wins the game. Amy starts by rolling first.

What’s the probability that Amy wins?

<p>Let’s say we want to build a naive recommender. We’re given two tables, one table called <code>friends</code> with a <code>user_id</code> and <code>friend_id</code> columns representing each user’s friends, and another table called <code>page_likes</code> with a <code>user_id</code> and a <code>page_id</code> representing the page each user liked.</p>

<p>Write an SQL query to create a metric to recommend pages for each user based on recommendations from their friend’s liked pages. </p>

<p><em>Note: It shouldn’t recommend pages that the user already likes.</em></p>

<p><strong>Example:</strong></p>

<p><strong>Input:</strong></p>

<p><code>friends</code> table</p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>user_id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>friend_id</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>
<p><code>page_likes</code> table</p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>user_id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>page_id</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>
<p><strong>Output:</strong></p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>user_id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>page_id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>num_friend_likes</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>


Write a query to get the number of friends of a user that like a specific page

Liked Pages

<p>You are about to get on a plane to Seattle. You want to know if you should bring an umbrella. You call 3 random friends of yours who live there and ask each independently if it’s raining. Each of your friends has a <sup>2</sup>⁄<sub>3</sub> chance of telling you the truth and a <sup>1</sup>⁄<sub>3</sub> chance of messing with you by lying. All 3 friends tell you that “Yes” it is raining.</p>

<p>What is the probability that it’s actually raining in Seattle?</p>


<p>What is the <strong>main</strong> difference between the Frequentist and Bayesian methods of probabilistic analysis?</p>


What is the **main** difference between the Frequentist and Bayesian methods of probabilistic analysis?

Frequentist Vs Bayesian Analysis

<p>Let’s say you work at a file-hosting website. You have information on user’s daily downloads in the <code>download_facts</code> table</p>

<p>Use the window function <code>RANK</code> to display the top three users by downloads each day. Order your data by <code>date</code>, and then by <code>daily_rank</code></p>

<p><strong>Example:</strong></p>

<p><strong>Input:</strong></p>

<p><code>download_facts</code> table</p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>user_id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>date</code></td>
<td>DATE</td>
</tr>

<tr>
<td><code>downloads</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>
<p><strong>Output:</strong></p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>daily_rank</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>user_id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>date</code></td>
<td>DATE</td>
</tr>

<tr>
<td><code>downloads</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>


Write a query to display the top three users by downloads each day

Top 3 Users

<p>Let’s say you want to test the close friends feature on Instagram Stories.</p>

<p>How would you make a control group and test group to account for network effects?</p>


<p>What could be a potential risk when Facebook segments the metrics of the user interface change by market or demographic groups?</p>

What could be a potential risk when Facebook segments the metrics of the user interface change by market or demographic groups?

Network Experiment Design I

<p>What is the primary metric that Facebook should monitor if it decides to make the user interface of its posting feature more like Instagram's?</p>

What is the primary metric that Facebook should monitor if it decides to make the user interface of its posting feature more like Instagram's?

Network Experiment Design II

<p>If Facebook changes its user interface to mimic Instagram's, which adverse effect should they anticipate and monitor?</p>

If Facebook changes its user interface to mimic Instagram's, which adverse effect should they anticipate and monitor?

Network Experiment Design III

How would you make a control group and test group to account for network effects

Network Experiment Design

<p>Given two strings <code>A</code> and <code>B</code>, write a function <code>can_shift</code> to return whether or not <code>A</code> can be shifted some number of places to get <code>B</code>.</p>

<p><strong>Example:</strong></p>

<p><strong>Input:</strong></p>

<pre tabindex="0" class="chroma"><code><span class="line"><span class="cl"><span class="n">A</span> <span class="o">=</span> <span class="s1">&#39;abcde&#39;</span>
</span></span><span class="line"><span class="cl"><span class="n">B</span> <span class="o">=</span> <span class="s1">&#39;cdeab&#39;</span>
</span></span><span class="line"><span class="cl"><span class="n">can_shift</span><span class="p">(</span><span class="n">A</span><span class="p">,</span> <span class="n">B</span><span class="p">)</span> <span class="o">==</span> <span class="kc">True</span>
</span></span><span class="line"><span class="cl">
</span></span><span class="line"><span class="cl"><span class="n">A</span> <span class="o">=</span> <span class="s1">&#39;abc&#39;</span>
</span></span><span class="line"><span class="cl"><span class="n">B</span> <span class="o">=</span> <span class="s1">&#39;acb&#39;</span>
</span></span><span class="line"><span class="cl"><span class="n">can_shift</span><span class="p">(</span><span class="n">A</span><span class="p">,</span> <span class="n">B</span><span class="p">)</span> <span class="o">==</span> <span class="kc">False</span>
</span></span></code></pre>


<p>Given a table of user sessions, write a query to get the number of days between each user’s first session and last session for the year 2020. </p>

<p><strong>Example:</strong></p>

<p><strong>Input:</strong></p>

<p><code>user_sessions</code> table</p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>session_id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>created_at</code></td>
<td>DATETIME</td>
</tr>

<tr>
<td><code>user_id</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>
<p><strong>Output:</strong></p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>user_id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>no_of_days</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>


Find the difference between users' first and last sessions in the year

Session Difference

<p>Let’s say we have a very naive advertising platform. There is an audience of size <em>A</em> and a limited amount of impressions <em>B</em>.</p>

<p>Each of the impressions goes to just one user, defined at random. Every user in the audience has the same random chance of receiving each impression. </p>

<ol>
<li><p>Compute the probability that a user has exactly 0 impressions. </p></li>

<li><p>What’s the probability that every person has at least 1 impression?</p></li>
</ol>


Compute the probability a user gets exactly 0 impressions, and the probability everyone gets at least 1 impression

Impression Reach

<p>Let’s say we have a table with an <code>id</code> and <code>name</code> fields. The table holds over 100 million rows and we want to sample a random row in the table without throttling the database.</p>

<p>Write a query to randomly sample a row from this table.</p>

<p><strong>Input:</strong></p>

<p><code>big_table</code> table</p>

<table>
<thead>
<tr>
<th>Columns</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>name</code></td>
<td>VARCHAR</td>
</tr>
</tbody>
</table>


Write a query to randomly sample a row from a big table.

Random SQL Sample

<p>Tell me about a data project that didn’t go the way you expected. What did you set out to do, what surprised you, and how did you handle it?</p>


Describing a data project and its challenges

Hurdles In Data Projects

Behavioral

<p>You’re given a table that represents search results from searches on Facebook. The <code>query</code> column is the search term, the <code>position</code> column represents each position the search result came in, and the <code>rating</code> column represents the human rating of the search result from 1 to 5 where 5 is high relevance and 1 is low relevance.</p>

<p><strong>Example:</strong></p>

<p><strong>Input:</strong></p>

<p><code>search_results</code> table</p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>query</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>result_id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>position</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>rating</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>
<p>You want to be able to compute a metric that measures the precision of the ranking system based on position. For example, if the results for dog and cat are…</p>

<table>
<thead>
<tr>
<th>query</th>
<th>result_id</th>
<th>position</th>
<th>rating</th>
<th>notes</th>
</tr>
</thead>

<tbody>
<tr>
<td>dog</td>
<td>1000</td>
<td>1</td>
<td>2</td>
<td>picture of hotdog</td>
</tr>

<tr>
<td>dog</td>
<td>998</td>
<td>2</td>
<td>4</td>
<td>dog walking</td>
</tr>

<tr>
<td>dog</td>
<td>342</td>
<td>3</td>
<td>1</td>
<td>zebra</td>
</tr>

<tr>
<td>cat</td>
<td>123</td>
<td>1</td>
<td>4</td>
<td>picture of cat</td>
</tr>

<tr>
<td>cat</td>
<td>435</td>
<td>2</td>
<td>2</td>
<td>cat memes</td>
</tr>

<tr>
<td>cat</td>
<td>545</td>
<td>3</td>
<td>1</td>
<td>pizza shops</td>
</tr>
</tbody>
</table>
<p>…we would rank ‘cat’ as having a better search result ranking precision than ‘dog’ based on the correct sorting by rating.</p>

<p>Write a query to create a metric that can validate and rank the queries by their search result precision. Round the metric (avg_rating column) to 2 decimal places.</p>

<p><strong>Output:</strong></p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td>query</td>
<td>VARCHAR</td>
</tr>

<tr>
<td>avg_rating</td>
<td>FLOAT</td>
</tr>
</tbody>
</table>


<p>Let’s say you want to create a metric that is proportional to field A and inversely proportional to field B. Which of the following metrics would fit these criteria?</p>


Let's say you want to create a metric that is proportional to field A and inversely proportional to field B. Which of the following metrics would fit these criteria?

Weighted Average Metric

Write a query to compute the percentage of search queries whose results all have ratings below 3

Search Ratings

Analytics

<p>Netflix has hired people to rate movies.</p>

<p>Out of all of the raters, 80% of the raters carefully rate movies and rate 60% of the movies as good and 40% as bad. The other 20% are lazy raters and rate 100% of the movies as good.</p>

<p>Assuming all raters rate the same amount of movies, what is the probability that a movie is rated good?</p>


<p>There are two categories of movie raters: careful and lazy. Careful raters make up 80% of the total. They rate 60% of the movies as good and 40% as bad. Lazy raters, constitute 20% of the raters and 100% of the movies as good. Given these parameters, calculate the overall probability of a movie being rated good.</p>

There are two categories of movie raters: careful and lazy. Careful raters make up 80% of the total. They rate 60% of the movies as good and 40% as bad. Lazy raters, constitute 20% of the raters and 100% of the movies as good. Given these parameters, calculate the overall probability of a movie being rated good.

Lazy Raters

What is the probability that a movie is rated good

<p>The <code>events</code> table tracks every time a user performs a certain action (like, post_enter, etc.) on a platform. An example of this table would look like this:</p>

<table>
<thead>
<tr>
<th>user_id</th>
<th>created_at</th>
<th>action</th>
<th>platform</th>
</tr>
</thead>

<tbody>
<tr>
<td>1</td>
<td>2021-01-01 12:00:00</td>
<td>email_opened</td>
<td>Android</td>
</tr>

<tr>
<td>2</td>
<td>2021-01-01 12:05:00</td>
<td>like</td>
<td>Outlook</td>
</tr>

<tr>
<td>3</td>
<td>2021-01-01 12:10:00</td>
<td>post_enter</td>
<td>Gmail</td>
</tr>

<tr>
<td>4</td>
<td>2021-01-01 12:15:00</td>
<td>post_cancel</td>
<td>Outlook</td>
</tr>

<tr>
<td>5</td>
<td>2021-01-01 12:20:00</td>
<td>like</td>
<td>Gmail</td>
</tr>
</tbody>
</table>
<p>What query would you write to determine how many different users gave a like on June 6, 2020?</p>

<p><strong>Example:</strong></p>

<p><strong>Input:</strong></p>

<p><code>events</code> table</p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td>user_id</td>
<td>INTEGER</td>
</tr>

<tr>
<td>created_at</td>
<td>DATETIME</td>
</tr>

<tr>
<td>action</td>
<td>VARCHAR</td>
</tr>

<tr>
<td>platform</td>
<td>VARCHAR</td>
</tr>
</tbody>
</table>
<p><strong>Output</strong></p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td>num_users_gave_like</td>
<td>INTEGER</td>
</tr>
</tbody>
</table>


Find out the number of users that gave a like on a certain date

Like Tracker

<p>Let’s say we are given a table <code>user_logins</code>.</p>

<p>Using this table, calculate how many users logged in an identical number of times on January 1st, 2022.</p>

<p>For example, it may be the case that on that date three users logged in seven times, four users logged in five times, two users logged in ten times, etc.</p>

<p><strong>Example:</strong></p>

<p><strong>Input:</strong></p>

<p><code>user_logins</code> table</p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>user_id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>login_date</code></td>
<td>DATETIME</td>
</tr>
</tbody>
</table>
<p><strong>Output:</strong></p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>number_of_logins</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>number_of_users</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>


Find how many users logged in a certain number of times on a given day

Daily Logins

<p>Given a dictionary with weights, write a function <code>random_key</code> that returns a key at random with a probability proportional to the weights.</p>

<p><strong>Example 1:</strong></p>

<p><strong>Input:</strong></p>

<pre tabindex="0" class="chroma"><code><span class="line"><span class="cl"><span class="n">weights</span> <span class="o">=</span> <span class="p">{</span><span class="s1">&#39;A&#39;</span><span class="p">:</span> <span class="mi">1</span><span class="p">,</span> <span class="s1">&#39;B&#39;</span><span class="p">:</span> <span class="mi">2</span><span class="p">}</span>
</span></span></code></pre>

<p><strong>Output:</strong></p>

<pre tabindex="0" class="chroma"><code><span class="line"><span class="cl"><span class="n">random_key</span><span class="p">(</span><span class="n">weights</span><span class="p">)</span> <span class="o">-&gt;</span> <span class="k">return</span> <span class="n">A</span> <span class="mi">1</span><span class="o">/</span><span class="mi">3</span> <span class="n">of</span> <span class="n">the</span> <span class="n">time</span><span class="p">,</span> <span class="n">B</span> <span class="mi">2</span><span class="o">/</span><span class="mi">3</span> <span class="n">of</span> <span class="n">the</span> <span class="n">time</span>
</span></span></code></pre>

<p><strong>Example 2:</strong></p>

<p><strong>Input:</strong></p>

<pre tabindex="0" class="chroma"><code><span class="line"><span class="cl"><span class="n">weights</span> <span class="o">=</span> <span class="p">{</span><span class="s1">&#39;A&#39;</span><span class="p">:</span> <span class="mi">1</span><span class="p">,</span> <span class="s1">&#39;B&#39;</span><span class="p">:</span> <span class="mi">1</span><span class="p">}</span>
</span></span></code></pre>

<p><strong>Output:</strong></p>

<pre tabindex="0" class="chroma"><code><span class="line"><span class="cl"><span class="n">random_key</span><span class="p">(</span><span class="n">weights</span><span class="p">)</span> <span class="o">-&gt;</span> <span class="k">return</span> <span class="n">A</span> <span class="mi">1</span><span class="o">/</span><span class="mi">2</span>  <span class="n">of</span> <span class="n">the</span> <span class="n">time</span><span class="p">,</span> <span class="n">B</span> <span class="mi">1</span><span class="o">/</span><span class="mi">2</span>  <span class="n">of</span> <span class="n">the</span> <span class="n">time</span>
</span></span></code></pre>


Weighted Keys

<p>Write a query to create a new table, named flight routes, that displays unique pairs of two locations.</p>

<p><em>Note: Duplicate pairs from the <code>flights</code> table, such as Dallas to Seattle and Seattle to Dallas, should have one entry in the flight routes table.</em></p>

<h3>Schema</h3>

<p><code>flights</code> table</p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>source_location</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>destination_location</code></td>
<td>VARCHAR</td>
</tr>
</tbody>
</table>
<p><strong>Output:</strong></p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>destination_one</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>destination_two</code></td>
<td>VARCHAR</td>
</tr>
</tbody>
</table>

<h3>Example</h3>

<p><strong>Input:</strong></p>

<p><strong><code>flights</code> table</strong></p>

<table>
<thead>
<tr>
<th>id</th>
<th>source_location</th>
<th>destination_location</th>
</tr>
</thead>

<tbody>
<tr>
<td>1</td>
<td>Seattle, WA</td>
<td>Dallas, TX</td>
</tr>

<tr>
<td>2</td>
<td>Dallas, TX</td>
<td>Seattle, WA</td>
</tr>

<tr>
<td>3</td>
<td>Seattle, WA</td>
<td>San Francisco, CA</td>
</tr>

<tr>
<td>4</td>
<td>San Francisco, CA</td>
<td>Dallas, TX</td>
</tr>

<tr>
<td>5</td>
<td>San Francisco, CA</td>
<td>Portland, OR</td>
</tr>

<tr>
<td>6</td>
<td>Seattle, WA</td>
<td>Dallas, TX</td>
</tr>

<tr>
<td>7</td>
<td>Portland, OR</td>
<td>San Francisco, CA</td>
</tr>

<tr>
<td>8</td>
<td>San Francisco, CA</td>
<td>Los Angeles, CA</td>
</tr>
</tbody>
</table>
<p><strong>Output:</strong></p>

<table>
<thead>
<tr>
<th>destination_one</th>
<th>destination_two</th>
</tr>
</thead>

<tbody>
<tr>
<td>Dallas, TX</td>
<td>Seattle, WA</td>
</tr>

<tr>
<td>Portland, OR</td>
<td>San Francisco, CA</td>
</tr>

<tr>
<td>San Francisco, CA</td>
<td>Seattle, WA</td>
</tr>

<tr>
<td>Dallas, TX</td>
<td>San Francisco, CA</td>
</tr>

<tr>
<td>Los Angeles, CA</td>
<td>San Francisco, CA</td>
</tr>
</tbody>
</table>


Flight Records

<p>Let’s say that you’re a data scientist on the engagement team. A product manager comes up to you and says that the weekly active users metric is up 5% but email notification open rates are down 2%.</p>

<p>What would you investigate to diagnose what’s happening?</p>


Email Open Rate

<p>Given three tables, representing customer transactions and customer attributes:</p>

<p>Write a query to get the average order value by gender.</p>

<p><em>Note: We’re looking at the average order value by users that have ever placed an order. Additionally, please round your answer to two decimal places.</em></p>

<p><strong>Example:</strong></p>

<p><strong>Input:</strong></p>

<p><code>transactions</code> table</p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>user_id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>created_at</code></td>
<td>DATETIME</td>
</tr>

<tr>
<td><code>product_id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>quantity</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>
<p><code>users</code> table</p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>name</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>sex</code></td>
<td>VARCHAR</td>
</tr>
</tbody>
</table>
<p><code>products</code> table</p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>name</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>price</code></td>
<td>FLOAT</td>
</tr>
</tbody>
</table>
<p><strong>Output:</strong></p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>sex</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>aov</code></td>
<td>FLOAT</td>
</tr>
</tbody>
</table>


Write a query to get the average order value by gender rounded to two decimal places

Calculate Moving Average	SQL	Easy
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Optimize Query Performance	SQL	Hard
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