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Hearst digital marketing services Interview Questions

<p>hearst digital marketing services is your one-stop solution for affordable, turn-key online marketing campaigns. with the largest online audiences in some of the nation’s most desirable markets, hearst digital marketing services delivers engaged and active consumers across the us. in each of our markets. our teams of experts help businesses thrive!</p>

hearst digital marketing services is your one-stop solution for affordable, turn-key online marketing campaigns. with the largest online audiences in some of the nation’s most desirable markets, hearst digital marketing services delivers engaged and active consumers across the us. in each of our markets. our teams of experts help businesses thrive!

Overview

Hearst digital marketing services Interview Guides

Data Structures & Algorithms

Given two sorted lists, write a function to merge them into one sorted list.

Merge Sorted Lists

Find Bigrams

Write a function to create a single dataframe with complete addresses in the format of street, city, state, zip code.

Complete Addresses

Write a function friendship_timeline to generate an output that lists the pairs of friends with their corresponding timestamps of the friendship beginning and then the timestamp of the friendship ending. 

Friendship Timeline

String Shift

Write a query to select the top 3 departments with at least ten employees and rank them according to the percentage of their employees making over 100K in salary.

Employee Salaries

Select the 2nd highest salary in the engineering department

2nd Highest Salary

Write a SQL query to create a histogram of the number of comments per user in the month of January 2020.

Comments Histogram

Write a query that returns all neighborhoods that have 0 users.

Empty Neighborhoods

Calculate the first touch attribution for each `user_id` that converted.

First Touch Attribution

Machine Learning

Encoding Categorical Features

Coefficients of Logistic Regression

Booking Regression

Job Recommendation

RMS Error

Product Sense & Metrics

How would you investigate a decline in the average number of comments per user?

Decreasing Comments

Promoting Instagram

Threaded Comments

Group Success

WAU vs Open Rates

Probability

First to Six

500 Cards

Raining in Seattle

Found Item

Ad Raters

Challenge

<p>When an interviewer asks a question along the lines of:</p>

<ul>
<li>What would your current manager say about you? What constructive criticisms might he give?</li>
<li>What are your three biggest strengths and weaknesses you have identified in yourself?</li>
</ul>

<p>How would you respond?</p>


<p>When asked about your strengths in an interview, what is an effective way to respond?</p>

When asked about your strengths in an interview, what is an effective way to respond?

Your Strengths and Weaknesses I

<p>Which of the following is an acceptable strategy when discussing weaknesses in an interview?</p>

Which of the following is an acceptable strategy when discussing weaknesses in an interview?

Your Strengths and Weaknesses II

What do you tell an interviewer when they ask you what your strengths and weaknesses are?

Your Strengths and Weaknesses

Behavioral

<p>When an interviewer asks you a question along the lines of:</p>

<ul>
<li>Why did you apply to our company?</li>
<li>What are you looking for in your next job?</li>
<li>What makes you a good fit for our company?</li>
</ul>

<p>How should you respond?</p>


<p>When asked 'What are you looking for in your next job?' in an interview, how can you tie the company's employee benefits into your response?</p>

When asked 'What are you looking for in your next job?' in an interview, how can you tie the company's employee benefits into your response?

Why Do You Want to Work With Us I

<p>How can company values be used effectively in an interview when asked 'What makes you a good fit for our company?'</p>

How can company values be used effectively in an interview when asked 'What makes you a good fit for our company?'

Why Do You Want to Work With Us II

<p>When responding to the question 'Why did you apply to our company?' during an interview, what aspect should you highlight?</p>

When responding to the question 'Why did you apply to our company?' during an interview, what aspect should you highlight?

Why Do You Want to Work With Us III

How would you answer when an Interviewer asks why you applied to their company?

Why Do You Want to Work With Us

<p>Write a SQL query to select the 2nd highest salary in the engineering department.</p>

<p><strong>Note:</strong> If more than one person shares the highest salary, the query should select the next highest salary.</p>

<p><strong>Example:</strong></p>

<p><strong>Input:</strong></p>

<p><code>employees</code> table</p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>first_name</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>last_name</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>salary</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>department_id</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>
<p><code>departments</code> table</p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>name</code></td>
<td>VARCHAR</td>
</tr>
</tbody>
</table>
<p><strong>Output:</strong></p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>salary</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>


<p>Given a <code>employees</code> and <code>departments</code> table, select the top 3 departments with at least ten employees and rank them according to the percentage of their employees making over 100K in salary.</p>

<p><strong>Example:</strong></p>

<p><strong>Input:</strong></p>

<p><code>employees</code> table</p>

<table>
<thead>
<tr>
<th>Columns</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>first_name</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>last_name</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>salary</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>department_id</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>
<p><code>departments</code> table</p>

<table>
<thead>
<tr>
<th>Columns</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>name</code></td>
<td>VARCHAR</td>
</tr>
</tbody>
</table>
<p><strong>Output:</strong></p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>percentage_over_100k</code></td>
<td>FLOAT</td>
</tr>

<tr>
<td><code>department_name</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>number_of_employees</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>


<p>Write a SQL query to create a histogram of the number of comments per user in the month of January 2020.</p>

<p><em>Note: Assume bin buckets class intervals of one.</em></p>

<p><em>Note: Comments that were created outside of January 2020 should be counted in a “0” bucket</em></p>

<p><strong>Example:</strong></p>

<p><strong>Input:</strong></p>

<p><code>users</code> table</p>

<table>
<thead>
<tr>
<th>Columns</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>name</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>created_at</code></td>
<td>DATETIME</td>
</tr>

<tr>
<td><code>neighborhood_id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>mail</code></td>
<td>VARCHAR</td>
</tr>
</tbody>
</table>
<p><code>comments</code> table</p>

<table>
<thead>
<tr>
<th>Columns</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>user_id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>body</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>created_at</code></td>
<td>DATETIME</td>
</tr>
</tbody>
</table>
<p><strong>Output:</strong></p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>comment_count</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>frequency</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>


<p>Describe a data project you worked on. What were some of the challenges you faced?</p>


Describing a data project and its challenges

Hurdles In Data Projects

<p>We’re given two tables, a <code>users</code> table with demographic information and the neighborhood they live in and a <code>neighborhoods</code> table.</p>

<p>Write a query that returns all neighborhoods that have 0 users. </p>

<p><strong>Example:</strong></p>

<p><strong>Input:</strong></p>

<p><code>users</code> table</p>

<table>
<thead>
<tr>
<th>Columns</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>name</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>neighborhood_id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>created_at</code></td>
<td>DATETIME</td>
</tr>
</tbody>
</table>
<p><code>neighborhoods</code> table</p>

<table>
<thead>
<tr>
<th>Columns</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>name</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>city_id</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>
<p><strong>Output:</strong></p>

<table>
<thead>
<tr>
<th>Columns</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>name</code></td>
<td>VARCHAR</td>
</tr>
</tbody>
</table>


<p>How would you explain what a p-value is to someone who is not technical?</p>


<p>What does a p-value in a statistical test represent?</p>

What does a p-value in a statistical test represent?

P-value to a Layman I

<p>In a statistical test, how does a low p-value (less than 0.05) influence our decision about the null hypothesis?</p>

In a statistical test, how does a low p-value (less than 0.05) influence our decision about the null hypothesis?

P-value to a Layman II

P-value to a Layman

Statistics

<p>The schema below is for a retail online shopping company consisting of two tables, <code>attribution</code> and <code>user_sessions</code>.</p>

<ul>
<li><p>The attribution table logs a session visit for each row.</p></li>

<li><p>If <code>conversion</code> is <code>true</code>, then the user converted to buying on that session.</p></li>

<li><p>The <code>channel</code> column represents which advertising platform the user was attributed to for that specific session.</p></li>

<li><p>Lastly the <code>user_sessions</code> table maps many to one session visits back to one user.</p></li>
</ul>

<p>First touch attribution is defined as the channel with which the converted user was associated when they first discovered the website.</p>

<p>Calculate the first touch attribution for each <code>user_id</code> that converted. </p>

<p><strong>Example:</strong></p>

<p><strong>Input:</strong></p>

<p><code>attribution</code> table</p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>session_id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>channel</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>conversion</code></td>
<td>BOOLEAN</td>
</tr>
</tbody>
</table>
<p><code>user_sessions</code> table</p>

<table>
<thead>
<tr>
<th>column</th>
<th>type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>session_id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>created_at</code></td>
<td>DATETIME</td>
</tr>

<tr>
<td><code>user_id</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>
<p><strong>Example output:</strong></p>

<table>
<thead>
<tr>
<th><code>user_id</code></th>
<th><code>channel</code></th>
</tr>
</thead>

<tbody>
<tr>
<td>123</td>
<td>facebook</td>
</tr>

<tr>
<td>145</td>
<td>google</td>
</tr>

<tr>
<td>153</td>
<td>facebook</td>
</tr>

<tr>
<td>172</td>
<td>organic</td>
</tr>

<tr>
<td>173</td>
<td>email</td>
</tr>
</tbody>
</table>


<p>Let’s say that your company is running a standard control and variant AB test on a feature to increase conversion rates on the landing page. The PM checks the results and finds a .04 p-value.</p>

<p>How would you assess the validity of the result?</p>


Experiment Validity

A/B Testing

<p>What are the assumptions of linear regression?</p>


Which assumption of the residuals of the standard linear regression model can not be overcome by increasing the sample size?

Regression assumptions

What are the assumptions of linear regression?

Assumptions of Linear Regression

<p>Amy and Brad take turns in rolling a fair six-sided die. Whoever rolls a “6” first wins the game. Amy starts by rolling first.</p>

<p>What’s the probability that Amy wins?</p>


Amy and Brad take turns in rolling a fair six-sided die. Whoever rolls a “6” first wins the game. Amy starts by rolling first.

What’s the probability that Amy wins?

<p>Imagine a deck of 500 cards numbered from 1 to 500. If all the cards are shuffled randomly and you are asked to pick three cards, one at a time, what’s the probability of each subsequent card being larger than the previous drawn card?</p>


<p>Imagine a deck of 2000 cards numbered from 1 to 2000. If all the cards are shuffled randomly and you are asked to pick three cards, one at a time, what’s the probability of each subsequent card being larger than the previously drawn card?</p>


Imagine a deck of 2000 cards numbered from 1 to 2000. If all the cards are shuffled randomly and you are asked to pick three cards, one at a time, what's the probability of each subsequent card being larger than the previously drawn card?

2000 cards

<p>Given the <code>employees</code> and <code>departments</code> table, write a query to get the top 3 highest employee salaries by department. If the department contains less that 3 employees, the top 2 or the top 1 highest salaries should be listed (assume that each department has at least 1 employee). </p>

<p><em>Note: The output should include the full name of the employee in one column, the department name, and the salary. The output should be sorted by department name in ascending order and salary in descending order.</em> </p>

<p><strong>Example:</strong></p>

<p><strong>Input:</strong></p>

<p><code>employees</code> table</p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>first_name</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>last_name</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>salary</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>department_id</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>
<p><code>departments</code> table</p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>name</code></td>
<td>VARCHAR</td>
</tr>
</tbody>
</table>
<p><strong>Output</strong>:</p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>employee_nam</code>e</td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>department_name</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>salary</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>


Get the top 3 highest employee salaries by department

Top Three Salaries

<p>Let’s say that you’re training a classification model.</p>

<p>How would you combat overfitting when building tree-based models?</p>


Let's say that you're training a classification model.   How would you combat overfitting when building tree-based models?

Overfit Avoidance

<p>Given a table with event logs, find the top five users with the longest continuous streak of visiting the platform.</p>

<p><em>Note: A continuous streak counts if the user visits the platform at least once per day on consecutive days.</em></p>

<p><strong>Example:</strong></p>

<p><strong>Input:</strong></p>

<p><code>events</code> table</p>

<table>
<thead>
<tr>
<th><code>Column</code></th>
<th><code>Type</code></th>
</tr>
</thead>

<tbody>
<tr>
<td><code>user_id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>created_at</code></td>
<td>DATETIME</td>
</tr>

<tr>
<td><code>url</code></td>
<td>VARCHAR</td>
</tr>
</tbody>
</table>
<p><strong>Output:</strong></p>

<table>
<thead>
<tr>
<th><code>Column</code></th>
<th><code>Type</code></th>
</tr>
</thead>

<tbody>
<tr>
<td><code>user_id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>streak_length</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>


Longest Streak Users

<p>Given a table of bank transactions with columns <code>id</code>, <code>transaction_value</code>, and <code>created_at</code> representing the date and time for each transaction, write a query to get the last transaction for each day.</p>

<p>The output should include the id of the transaction, datetime of the transaction, and the transaction amount. Order the transactions by datetime.</p>

<p><strong>Example:</strong></p>

<p><strong>Input:</strong></p>

<p><code>bank_transactions</code> table</p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>created_at</code></td>
<td>DATETIME</td>
</tr>

<tr>
<td><code>transaction_value</code></td>
<td>FLOAT</td>
</tr>
</tbody>
</table>
<p><strong>Output:</strong></p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>created_at</code></td>
<td>DATETIME</td>
</tr>

<tr>
<td><code>transaction_value</code></td>
<td>FLOAT</td>
</tr>

<tr>
<td><code>id</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>


Last Transaction

<p>How would you handle the data preparation for building a machine learning model using imbalanced data?</p>


Addressing imbalanced data in machine learning through carefully prepared techniques.

Data Preparation for Imbalanced Data

<p>Given two sorted lists, write a function to merge them into one sorted list.</p>

<p><em>Bonus: What’s the time complexity?</em></p>

<p><strong>Example:</strong></p>

<p><strong>Input:</strong></p>

<pre tabindex="0" class="chroma"><code><span class="line"><span class="cl"><span class="n">list1</span> <span class="o">=</span> <span class="p">[</span><span class="mi">1</span><span class="p">,</span><span class="mi">2</span><span class="p">,</span><span class="mi">5</span><span class="p">]</span>
</span></span><span class="line"><span class="cl"><span class="n">list2</span> <span class="o">=</span> <span class="p">[</span><span class="mi">2</span><span class="p">,</span><span class="mi">4</span><span class="p">,</span><span class="mi">6</span><span class="p">]</span>
</span></span></code></pre>

<p><strong>Output:</strong></p>

<pre tabindex="0" class="chroma"><code><span class="line"><span class="cl"><span class="k">def</span> <span class="nf">merge_list</span><span class="p">(</span><span class="n">list1</span><span class="p">,</span><span class="n">list2</span><span class="p">)</span> <span class="o">-&gt;</span> <span class="p">[</span><span class="mi">1</span><span class="p">,</span><span class="mi">2</span><span class="p">,</span><span class="mi">2</span><span class="p">,</span><span class="mi">4</span><span class="p">,</span><span class="mi">5</span><span class="p">,</span><span class="mi">6</span><span class="p">]</span>
</span></span></code></pre>


<p>You have two sorted lists, one with m elements and one with n elements. What would be the time complexity of merging the two lists via merge sort?</p>


You have two sorted lists, one with m elements and one with n elements. What would be the time complexity of merging the two lists via merge sort? 

Merging Lists Complexity

<p>You are about to get on a plane to Seattle. You want to know if you should bring an umbrella. You call 3 random friends of yours who live there and ask each independently if it’s raining. Each of your friends has a <sup>2</sup>⁄<sub>3</sub> chance of telling you the truth and a <sup>1</sup>⁄<sub>3</sub> chance of messing with you by lying. All 3 friends tell you that “Yes” it is raining.</p>

<p>What is the probability that it’s actually raining in Seattle?</p>


<p>What is the <strong>main</strong> difference between the Frequentist and Bayesian methods of probabilistic analysis?</p>


What is the **main** difference between the Frequentist and Bayesian methods of probabilistic analysis?

Frequentist Vs Bayesian Analysis

<p>Talk about a time when you had trouble communicating with stakeholders. How were you able to overcome it?</p>


Strategically resolving misaligned expectations with stakeholders for a successful project outcome

Stakeholder Communication

<p>Let’s say you have a categorical variable with thousands of distinct values, how would you encode it?</p>


<p>Which method can be used to extract communities from large networks, that does not require a pre-determined number of clusters like K-means?</p>

Which method can be used to extract communities from large networks, that does not require a pre-determined number of clusters like K-means?

<p>Given a string, write a function to determine if it is palindrome or not.</p>

<p><em>Note: A palindrome is a word/string that is read the same way forward as it is backward, e.g. <code>&#39;reviver&#39;</code>, <code>&#39;madam&#39;</code>, <code>&#39;deified&#39;</code> and <code>&#39;civic&#39;</code> are all palindromes, while <code>&#39;tree&#39;</code>, <code>&#39;music&#39;</code> and <code>&#39;person&#39;</code> are not palindromes.</em></p>

<p><strong>Example:</strong></p>

<p><strong>Input:</strong></p>

<pre tabindex="0" class="chroma"><code><span class="line"><span class="cl"><span class="n">word1</span> <span class="o">=</span> <span class="s2">&#34;tree&#34;</span>
</span></span><span class="line"><span class="cl"><span class="n">word2</span> <span class="o">=</span> <span class="s2">&#34;radar&#34;</span>
</span></span></code></pre>

<p><strong>Output:</strong></p>

<pre tabindex="0" class="chroma"><code><span class="line"><span class="cl"><span class="k">def</span> <span class="nf">is_palindrome</span><span class="p">(</span><span class="n">word1</span><span class="p">)</span> <span class="o">-&gt;</span> <span class="kc">False</span>
</span></span><span class="line"><span class="cl"><span class="k">def</span> <span class="nf">is_palindrome</span><span class="p">(</span><span class="n">word2</span><span class="p">)</span> <span class="o">-&gt;</span> <span class="kc">True</span>
</span></span></code></pre>


Given a string, write a function to determine if it is palindrome or not.

String Palindromes

<p>Let’s say we want to build a naive recommender. We’re given two tables, one table called <code>friends</code> with a <code>user_id</code> and <code>friend_id</code> columns representing each user’s friends, and another table called <code>page_likes</code> with a <code>user_id</code> and a <code>page_id</code> representing the page each user liked.</p>

<p>Write an SQL query to create a metric to recommend pages for each user based on recommendations from their friend’s liked pages. </p>

<p><em>Note: It shouldn’t recommend pages that the user already likes.</em></p>

<p><strong>Example:</strong></p>

<p><strong>Input:</strong></p>

<p><code>friends</code> table</p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>user_id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>friend_id</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>
<p><code>page_likes</code> table</p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>user_id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>page_id</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>
<p><strong>Output:</strong></p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>user_id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>page_id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>num_friend_likes</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>


Write a query to get the number of friends of a user that like a specific page

Liked Pages

<p>Let’s say you work for a social media company that has just done a launch in a new city. Looking at weekly metrics, you see a slow decrease in the average number of comments per user from January to March in this city.</p>

<p>The company has been consistently growing new users in the city from January to March.</p>

<p>What are some reasons why the average number of comments per user would be decreasing and what metrics would you look into?</p>


<p>What metric could be used to measure if active users are still engaging on the platform despite an overall decrease in the average number of comments per user?</p>

What metric could be used to measure if active users are still engaging on the platform despite an overall decrease in the average number of comments per user?

<p>Write a query to create a new table, named flight routes, that displays unique pairs of two locations.</p>

<p><em>Note: Duplicate pairs from the <code>flights</code> table, such as Dallas to Seattle and Seattle to Dallas, should have one entry in the flight routes table.</em></p>

<h3>Schema</h3>

<p><code>flights</code> table</p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>source_location</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>destination_location</code></td>
<td>VARCHAR</td>
</tr>
</tbody>
</table>
<p><strong>Output:</strong></p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>destination_one</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>destination_two</code></td>
<td>VARCHAR</td>
</tr>
</tbody>
</table>

<h3>Example</h3>

<p><strong>Input:</strong></p>

<p><strong><code>flights</code> table</strong></p>

<table>
<thead>
<tr>
<th>id</th>
<th>source_location</th>
<th>destination_location</th>
</tr>
</thead>

<tbody>
<tr>
<td>1</td>
<td>Seattle, WA</td>
<td>Dallas, TX</td>
</tr>

<tr>
<td>2</td>
<td>Dallas, TX</td>
<td>Seattle, WA</td>
</tr>

<tr>
<td>3</td>
<td>Seattle, WA</td>
<td>San Francisco, CA</td>
</tr>

<tr>
<td>4</td>
<td>San Francisco, CA</td>
<td>Dallas, TX</td>
</tr>

<tr>
<td>5</td>
<td>San Francisco, CA</td>
<td>Portland, OR</td>
</tr>

<tr>
<td>6</td>
<td>Seattle, WA</td>
<td>Dallas, TX</td>
</tr>

<tr>
<td>7</td>
<td>Portland, OR</td>
<td>San Francisco, CA</td>
</tr>

<tr>
<td>8</td>
<td>San Francisco, CA</td>
<td>Los Angeles, CA</td>
</tr>
</tbody>
</table>
<p><strong>Output:</strong></p>

<table>
<thead>
<tr>
<th>destination_one</th>
<th>destination_two</th>
</tr>
</thead>

<tbody>
<tr>
<td>Dallas, TX</td>
<td>Seattle, WA</td>
</tr>

<tr>
<td>Portland, OR</td>
<td>San Francisco, CA</td>
</tr>

<tr>
<td>San Francisco, CA</td>
<td>Seattle, WA</td>
</tr>

<tr>
<td>Dallas, TX</td>
<td>San Francisco, CA</td>
</tr>

<tr>
<td>Los Angeles, CA</td>
<td>San Francisco, CA</td>
</tr>
</tbody>
</table>


Flight Records

<p>How would you interpret coefficients of logistic regression for categorical and boolean variables?</p>


<p>Why is one-hot encoding recommended for categorical variables in logistic regression models?</p>

Why is one-hot encoding recommended for categorical variables in logistic regression models?

<p>Explain the difference between the XGBoost and random forest algorithms and give an example where you would use one over the other.</p>


<p>Why might a data scientist choose to use XGBoost instead of Random Forest for a particular machine learning task?</p>


Why might a data scientist choose to use XGBoost instead of Random Forest for a particular machine learning task?

XGBoost vs Random Forest: Choice

Xgboost vs Random Forest

<p>Imagine you are asked to build a machine learning model to decide new loan approvals for a
financial firm. You ask the data department in the company for a subset of data to get started
working on the problem. The data includes different features about applicants such as age,
occupation, zip code, height, number of children, favorite color, etc. You decide to build
multiple machine learning models to test out different ideas before settling on the best one.</p>

<p>How would you explain the bias-variance tradeoff with regards to
building and choosing a model to use?</p>


Bias vs. Variance Tradeoff

<p>Amazon has a warehouse system where items on the website are located at different distribution centers across a city. Let’s say in one example city, the probability that a specific item <em>X</em> is available at warehouse <em>A</em> or warehouse <em>B</em> are 0.6 and 0.8 respectively.</p>

<p>Given that you’re a customer in this example city and the items are only found on the website if they exist in the distribution centers, what is the probability that the item <em>X</em> would be found on Amazon’s website?</p>


Calculate Moving Average	SQL	Easy
Predict Customer Churn	Machine Learning	Medium
A/B Test Significance	Statistics	Medium
Optimize Query Performance	SQL	Hard
Feature Importance Analysis	Machine Learning	Medium
Clean Missing Data	Python	Easy
Neural Network Architecture	Deep Learning	Hard
Calculate Cohort Retention	SQL	Medium
Bayesian Probability	Statistics	Easy
Recommend Similar Products	Machine Learning	Hard

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