Prepare for and practice interview questions from Catalina Marketing.

Catalina Marketing Interview Questions

Catalina Marketing Interview Guides

Data Structures & Algorithms

Given two sorted lists, write a function to merge them into one sorted list.

Merge Sorted Lists

Find Bigrams

Write a function to create a single dataframe with complete addresses in the format of street, city, state, zip code.

Complete Addresses

Write a function friendship_timeline to generate an output that lists the pairs of friends with their corresponding timestamps of the friendship beginning and then the timestamp of the friendship ending. 

Friendship Timeline

String Shift

Write a query to select the top 3 departments with at least ten employees and rank them according to the percentage of their employees making over 100K in salary.

Employee Salaries

Select the 2nd highest salary in the engineering department

2nd Highest Salary

Write a SQL query to create a histogram of the number of comments per user in the month of January 2020.

Comments Histogram

Write a query that returns all neighborhoods that have 0 users.

Empty Neighborhoods

Calculate the first touch attribution for each `user_id` that converted.

First Touch Attribution

Machine Learning

Coefficients of Logistic Regression

Booking Regression

Job Recommendation

RMS Error

Bank Fraud Model

Product Sense & Metrics

How would you investigate a decline in the average number of comments per user?

Decreasing Comments

Promoting Instagram

Threaded Comments

Group Success

Losing Users

Probability

First to Six

500 Cards

Raining in Seattle

Found Item

Ad Raters

Let’s say you want to test the close friends feature on Instagram Stories.

How would you make a control group and test group to account for network effects?

What could be a potential risk when Facebook segments the metrics of the user interface change by market or demographic groups?

What could be a potential risk when Facebook segments the metrics of the user interface change by market or demographic groups?

Network Experiment Design I

What is the primary metric that Facebook should monitor if it decides to make the user interface of its posting feature more like Instagram's?

What is the primary metric that Facebook should monitor if it decides to make the user interface of its posting feature more like Instagram's?

Network Experiment Design II

If Facebook changes its user interface to mimic Instagram's, which adverse effect should they anticipate and monitor?

If Facebook changes its user interface to mimic Instagram's, which adverse effect should they anticipate and monitor?

Network Experiment Design III

Network Experiment Design

A/B Testing

A team wants to A/B test multiple different changes through a sign-up funnel.

For example, on a page, a button is currently red and at the top of the page. They want to see if changing a button from red to blue and/or from the top of the page to the bottom of the page will increase click-through.

How would you set up this test?

Your team wants to run an AB test on the color (red or blue) and position (top/bottom of the page) of a button that links to a promotion.

How many different variants of the test should you run to see the effect that a red button has on the bottom of the page, if currently the button is blue and on the top of the page.

Your team wants to run an AB test on the color (red or blue) and position (top/bottom of the page) of a button that links to a promotion.

How many different variants of the test should you run to see the effect that a red button has on the bottom of the page, if currently the button is blue and on the top of the page.

A/B Test Variants

Button AB Test

Let’s say that you work at a B2B SAAS company that’s interested in testing the pricing of different levels of subscriptions.

Your project manager comes to you and asks you to run a two-week-long A/B test to test an increase in pricing.

How would you approach designing this test? How would you determine whether the increase in pricing is a good business decision?

Testing Price Increase

An e-commerce team wants to test whether changing the checkout button color increases conversions. You have an experiment group and a control group, and you need to decide whether the change is worth launching.

How would you set up the A/B test end to end: define the hypothesis, choose the right metrics and guardrails, determine sample size inputs, avoid bias in assignment, decide how long to run the test, and analyze the results before making a launch decision?

An A/B test is being conducted to determine which version of a payment processing page leads to higher conversion rates. You’re responsible for analyzing the results. How would you set up and analyze this A/B test? Additionally, how would you use bootstrap sampling to calculate the confidence intervals for the test results, ensuring your conclusions are statistically valid?

A/B Testing a Checkout Button Change

Let’s say we want to launch a re-design of a landing page to improve the click-through rate. We can do this by implementing an AB test.
Given that we launch an AB test, how would you infer if the results of the click-through rate were statistically significant or not?

How can you accurately conclude if the results of an A/B test, conducted to evaluate the effectiveness of a landing page redesign, are statistically significant?

How can you accurately conclude if the results of an A/B test, conducted to evaluate the effectiveness of a landing page redesign, are statistically significant?

Statistically Significant Test

Precisely ascertain whether the outcomes of an A/B test, executed to assess the impact of a landing page redesign, exhibit statistical significance.

Let’s say that you’re the data scientist for the marketing/advertising division of your company. The marketing executive wants to test multiple new channels including:

<ul>
<li>Youtube ads</li>
<li>Google search ads</li>
<li>Facebook ads</li>
<li>Direct mail campaigns</li>
</ul>

Given these new marketing channels, how would you design an a/b test to utilize the marketing budget in the most efficient way possible?

Marketing Dollar Efficiency

We’re given two tables, a <code>users</code> table with demographic information and the neighborhood they live in and a <code>neighborhoods</code> table.

Write a query that returns all neighborhoods that have 0 users. 

Example:

Input:

<code>users</code> table

<table>
<thead>
<tr>
<th>Columns</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>name</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>neighborhood_id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>created_at</code></td>
<td>DATETIME</td>
</tr>
</tbody>
</table>
<code>neighborhoods</code> table

<table>
<thead>
<tr>
<th>Columns</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>name</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>city_id</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>
Output:

<table>
<thead>
<tr>
<th>Columns</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>name</code></td>
<td>VARCHAR</td>
</tr>
</tbody>
</table>

Write a SQL query to select the 2nd highest salary in the engineering department.

Note: If more than one person shares the highest salary, the query should select the next highest salary.

Example:

Input:

<code>employees</code> table

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>first_name</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>last_name</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>salary</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>department_id</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>
<code>departments</code> table

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>name</code></td>
<td>VARCHAR</td>
</tr>
</tbody>
</table>
Output:

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>salary</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>

Given two sorted lists, write a function to merge them into one sorted list.

Bonus: What’s the time complexity?

Example:

Input:

<pre tabindex="0" class="chroma"><code>list1 = [1,2,5]
list2 = [2,4,6]
</code></pre>

Output:

<pre tabindex="0" class="chroma"><code>def merge_list(list1,list2) -&gt; [1,2,2,4,5,6]
</code></pre>

You have two sorted lists, one with m elements and one with n elements. What would be the time complexity of merging the two lists via merge sort?

You have two sorted lists, one with m elements and one with n elements. What would be the time complexity of merging the two lists via merge sort? 

Merging Lists Complexity

Given a table of bank transactions with columns <code>id</code>, <code>transaction_value</code>, and <code>created_at</code> representing the date and time for each transaction, write a query to get the last transaction for each day.

The output should include the id of the transaction, datetime of the transaction, and the transaction amount. Order the transactions by datetime.

Example:

Input:

<code>bank_transactions</code> table

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>created_at</code></td>
<td>DATETIME</td>
</tr>

<tr>
<td><code>transaction_value</code></td>
<td>FLOAT</td>
</tr>
</tbody>
</table>
Output:

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>created_at</code></td>
<td>DATETIME</td>
</tr>

<tr>
<td><code>transaction_value</code></td>
<td>FLOAT</td>
</tr>

<tr>
<td><code>id</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>

Last Transaction

Let’s say that your company is running a standard control and variant AB test on a feature to increase conversion rates on the landing page. The PM checks the results and finds a .04 p-value.

How would you assess the validity of the result?

Experiment Validity

Given a <code>employees</code> and <code>departments</code> table, select the top 3 departments with at least ten employees and rank them according to the percentage of their employees making over 100K in salary.

Example:

Input:

<code>employees</code> table

<table>
<thead>
<tr>
<th>Columns</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>first_name</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>last_name</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>salary</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>department_id</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>
<code>departments</code> table

<table>
<thead>
<tr>
<th>Columns</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>name</code></td>
<td>VARCHAR</td>
</tr>
</tbody>
</table>
Output:

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>percentage_over_100k</code></td>
<td>FLOAT</td>
</tr>

<tr>
<td><code>department_name</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>number_of_employees</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>

Write a SQL query to create a histogram of the number of comments per user in the month of January 2020.

Note: Assume bin buckets class intervals of one.

Note: Comments that were created outside of January 2020 should be counted in a “0” bucket

Example:

Input:

<code>users</code> table

<table>
<thead>
<tr>
<th>Columns</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>name</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>created_at</code></td>
<td>DATETIME</td>
</tr>

<tr>
<td><code>neighborhood_id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>mail</code></td>
<td>VARCHAR</td>
</tr>
</tbody>
</table>
<code>comments</code> table

<table>
<thead>
<tr>
<th>Columns</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>user_id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>body</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>created_at</code></td>
<td>DATETIME</td>
</tr>
</tbody>
</table>
Output:

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>comment_count</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>frequency</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>

Given the <code>employees</code> and <code>departments</code> table, write a query to get the top 3 highest employee salaries by department. If the department contains less that 3 employees, the top 2 or the top 1 highest salaries should be listed (assume that each department has at least 1 employee). 

Note: The output should include the full name of the employee in one column, the department name, and the salary. The output should be sorted by department name in ascending order and salary in descending order. 

Example:

Input:

<code>employees</code> table

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>first_name</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>last_name</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>salary</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>department_id</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>
<code>departments</code> table

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>name</code></td>
<td>VARCHAR</td>
</tr>
</tbody>
</table>
Output:

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>employee_nam</code>e</td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>department_name</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>salary</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>

Get the top 3 highest employee salaries by department

Top Three Salaries

You are given a binary tree of unique positive numbers. Each node in the binary tree is represented as a dictionary with the following keys:

<ul>
<li><code>data</code>: integer value stored in the node</li>
<li><code>left</code>: reference to the left child (or <code>None</code>)</li>
<li><code>right</code>: reference to the right child (or <code>None</code>)</li>
</ul>

<pre tabindex="0" class="chroma"><code>node = {
 &#34;data&#34;: 6,
 &#34;left&#34;: {
 &#34;data&#34;: 3,
 &#34;left&#34;: {...},
 &#34;right&#34;: {...}
 },
 &#34;right&#34;: {
 &#34;data&#34;: 9,
 &#34;left&#34;: {...},
 &#34;right&#34;: {...}
 }
}
</code></pre>

Given two node values as input (<code>value1</code> and <code>value2</code>), write a function to return the value of the nearest common ancestor (lowest node in the tree that has both nodes as descendants).

Note: If one of the nodes doesn’t exist in the tree, return <code>-1</code>.

Example:

Input:

<pre tabindex="0" class="chroma"><code># Diagram of the binary tree
&#39;&#39;&#39;
 6 
 / \ 
 3 9 
 / \
 2 11
 / \
 5 8
&#39;&#39;&#39;
value1 = 8
value2 = 2
</code></pre>

Output:

<pre tabindex="0" class="chroma"><code>common_ancestor(root,value1,value2) -&gt; 3
</code></pre>

Explanation:

<ul>
<li>Ancestors of <code>8</code>: <code>11 → 3 → 6</code></li>
<li>Ancestors of <code>2</code>: <code>3 → 6</code></li>
<li>Common ancestors: <code>3</code> and <code>6</code></li>
<li>The nearest common ancestor is <code>3</code>.</li>
</ul>

Write a function to return the value of the nearest node that is a parent to both nodes.

Nearest Common Ancestor

The schema below is for a retail online shopping company consisting of two tables, <code>attribution</code> and <code>user_sessions</code>.

<ul>
<li>The attribution table logs a session visit for each row.</li>

<li>If <code>conversion</code> is <code>true</code>, then the user converted to buying on that session.</li>

<li>The <code>channel</code> column represents which advertising platform the user was attributed to for that specific session.</li>

<li>Lastly the <code>user_sessions</code> table maps many to one session visits back to one user.</li>
</ul>

First touch attribution is defined as the channel with which the converted user was associated when they first discovered the website.

Calculate the first touch attribution for each <code>user_id</code> that converted. 

Example:

Input:

<code>attribution</code> table

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>session_id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>channel</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>conversion</code></td>
<td>BOOLEAN</td>
</tr>
</tbody>
</table>
<code>user_sessions</code> table

<table>
<thead>
<tr>
<th>column</th>
<th>type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>session_id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>created_at</code></td>
<td>DATETIME</td>
</tr>

<tr>
<td><code>user_id</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>
Example output:

<table>
<thead>
<tr>
<th><code>user_id</code></th>
<th><code>channel</code></th>
</tr>
</thead>

<tbody>
<tr>
<td>123</td>
<td>facebook</td>
</tr>

<tr>
<td>145</td>
<td>google</td>
</tr>

<tr>
<td>153</td>
<td>facebook</td>
</tr>

<tr>
<td>172</td>
<td>organic</td>
</tr>

<tr>
<td>173</td>
<td>email</td>
</tr>
</tbody>
</table>

Netflix has hired people to rate movies.

Out of all of the raters, 80% of the raters carefully rate movies and rate 60% of the movies as good and 40% as bad. The other 20% are lazy raters and rate 100% of the movies as good.

Assuming all raters rate the same amount of movies, what is the probability that a movie is rated good?

There are two categories of movie raters: careful and lazy. Careful raters make up 80% of the total. They rate 60% of the movies as good and 40% as bad. Lazy raters, constitute 20% of the raters and 100% of the movies as good. Given these parameters, calculate the overall probability of a movie being rated good.

There are two categories of movie raters: careful and lazy. Careful raters make up 80% of the total. They rate 60% of the movies as good and 40% as bad. Lazy raters, constitute 20% of the raters and 100% of the movies as good. Given these parameters, calculate the overall probability of a movie being rated good.

Lazy Raters

Amy and Brad take turns in rolling a fair six-sided die. Whoever rolls a “6” first wins the game. Amy starts by rolling first.

What’s the probability that Amy wins?

Amy and Brad take turns in rolling a fair six-sided die. Whoever rolls a “6” first wins the game. Amy starts by rolling first.

What’s the probability that Amy wins?

Write a function called <code>find_bigrams</code> that takes a sentence or paragraph of strings and returns a list of all its bigrams in order.

Note: A bigram is a pair of consecutive words.

Example:

Input:

<pre tabindex="0" class="chroma"><code>sentence = &#34;&#34;&#34;
Have free hours and love children? 
Drive kids to school, soccer practice 
and other activities.
&#34;&#34;&#34;
</code></pre>

Output:

<pre tabindex="0" class="chroma"><code>def find_bigrams(sentence) -&gt;

 [(&#39;have&#39;, &#39;free&#39;),
 (&#39;free&#39;, &#39;hours&#39;),
 (&#39;hours&#39;, &#39;and&#39;),
 (&#39;and&#39;, &#39;love&#39;),
 (&#39;love&#39;, &#39;children?&#39;),
 (&#39;children?&#39;, &#39;drive&#39;),
 (&#39;drive&#39;, &#39;kids&#39;),
 (&#39;kids&#39;, &#39;to&#39;),
 (&#39;to&#39;, &#39;school,&#39;),
 (&#39;school,&#39;, &#39;soccer&#39;),
 (&#39;soccer&#39;, &#39;practice&#39;),
 (&#39;practice&#39;, &#39;and&#39;),
 (&#39;and&#39;, &#39;other&#39;),
 (&#39;other&#39;, &#39;activities.&#39;)]
</code></pre>

Let’s say we want to build a naive recommender. We’re given two tables, one table called <code>friends</code> with a <code>user_id</code> and <code>friend_id</code> columns representing each user’s friends, and another table called <code>page_likes</code> with a <code>user_id</code> and a <code>page_id</code> representing the page each user liked.

Write an SQL query to create a metric to recommend pages for each user based on recommendations from their friend’s liked pages. 

Note: It shouldn’t recommend pages that the user already likes.

Example:

Input:

<code>friends</code> table

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>user_id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>friend_id</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>
<code>page_likes</code> table

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>user_id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>page_id</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>
Output:

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>user_id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>page_id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>num_friend_likes</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>

Write a query to get the number of friends of a user that like a specific page

Liked Pages

Let’s say we have a very naive advertising platform. There is an audience of size A and a limited amount of impressions B.

Each of the impressions goes to just one user, defined at random. Every user in the audience has the same random chance of receiving each impression. 

<ol>
<li>Compute the probability that a user has exactly 0 impressions. </li>

<li>What’s the probability that every person has at least 1 impression?</li>
</ol>

Impression Reach

A digital health startup is analyzing ECG sensor data captured from wearable heart monitors. Each row in the dataset represents one heartbeat, including its timestamp and calculated heart rate at that moment.

The clinical team wants to detect tachycardia runs, periods where a patient’s heart rate stays above 100 bpm continuously for at least 10 seconds .

Write a SQL query to identify every valid tachycardia run and return:

<ol>
<li><code>patient_id</code></li>
<li><code>run_start</code>: timestamp of the first beat in the run</li>
<li><code>run_end</code>: timestamp of the last beat in the run</li>
<li><code>duration_seconds</code>: difference in seconds between start and end (rounded to 2 decimals)</li>
</ol>

Sort results by <code>patient_id</code>, then <code>run_start</code>.

Definition of a Tachycardia Run

<ul>
<li>All consecutive heartbeats must have <code>heart_rate &gt; 100</code></li>
<li>Total duration ≥ 10 seconds</li>
<li>Any gap ≥ 3 seconds between consecutive beats breaks the run</li>
</ul>

Note: A patient may have multiple separate runs.

Schema

Input

<code>ecg_readings</code> table

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td>patient_id</td>
<td>INTEGER</td>
</tr>

<tr>
<td>timestamp</td>
<td>DATETIME</td>
</tr>

<tr>
<td>heart_rate</td>
<td>INTEGER</td>
</tr>
</tbody>
</table>
Output

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td>patient_id</td>
<td>INTEGER</td>
</tr>

<tr>
<td>run_start</td>
<td>DATETIME</td>
</tr>

<tr>
<td>run_end</td>
<td>DATETIME</td>
</tr>

<tr>
<td>duration_seconds</td>
<td>DECIMAL</td>
</tr>
</tbody>
</table>
Example

Input

<code>ecg_readings</code> table

<table>
<thead>
<tr>
<th>patient_id</th>
<th>timestamp</th>
<th>heart_rate</th>
</tr>
</thead>

<tbody>
<tr>
<td>1</td>
<td>2025-03-01 10:00:00</td>
<td>98</td>
</tr>

<tr>
<td>1</td>
<td>2025-03-01 10:00:02</td>
<td>105</td>
</tr>

<tr>
<td>1</td>
<td>2025-03-01 10:00:04</td>
<td>110</td>
</tr>

<tr>
<td>1</td>
<td>2025-03-01 10:00:07</td>
<td>108</td>
</tr>

<tr>
<td>1</td>
<td>2025-03-01 10:00:12</td>
<td>107</td>
</tr>

<tr>
<td>1</td>
<td>2025-03-01 10:00:15</td>
<td>85</td>
</tr>

<tr>
<td>1</td>
<td>2025-03-01 10:00:20</td>
<td>120</td>
</tr>

<tr>
<td>1</td>
<td>2025-03-01 10:00:28</td>
<td>122</td>
</tr>
</tbody>
</table>
Output

<table>
<thead>
<tr>
<th>patient_id</th>
<th>run_start</th>
<th>run_end</th>
<th>duration_seconds</th>
</tr>
</thead>

<tbody>
<tr>
<td>1</td>
<td>2025-03-01 10:00:02</td>
<td>2025-03-01 10:00:12</td>
<td>10.00</td>
</tr>
</tbody>
</table>

<h3>Explanation</h3>

The high-rate streak from 10:00:02 to 10:00:12 forms one continuous sequence because each gap between timestamps (2 to 4, 4 to 7, and 7 to 12) is less than three seconds. This creates a valid 10-second run. The later high values at seconds 20 and 28 are separated by an eight-second gap, so they form a different sequence that is shorter than 10 seconds and is therefore ignored.

Write a SQL query to identify every valid tachycardia run.

Detecting ECG Tachycardia Runs

There are two lists of dictionaries representing friendship beginnings and endings: <code>friends_added</code> and <code>friends_removed</code>. Each dictionary contains the <code>user_ids</code> and <code>created_at</code> time of the friendship beginning /ending.

Write a function <code>friendship_timeline</code> to generate an output that lists the pairs of friends with their corresponding timestamps of the friendship beginning and then the timestamp of the friendship ending.

Note: There can be multiple instances over time when two people became friends and unfriended; only output lists when a corresponding friendship was removed.

Example:

Input:

<pre tabindex="0" class="chroma"><code>friends_added = [
 {&#39;user_ids&#39;: [1, 2], &#39;created_at&#39;: &#39;2020-01-01&#39;},
 {&#39;user_ids&#39;: [3, 2], &#39;created_at&#39;: &#39;2020-01-02&#39;},
 {&#39;user_ids&#39;: [2, 1], &#39;created_at&#39;: &#39;2020-02-02&#39;},
 {&#39;user_ids&#39;: [4, 1], &#39;created_at&#39;: &#39;2020-02-02&#39;}]

friends_removed = [
 {&#39;user_ids&#39;: [2, 1], &#39;created_at&#39;: &#39;2020-01-03&#39;},
 {&#39;user_ids&#39;: [2, 3], &#39;created_at&#39;: &#39;2020-01-05&#39;},
 {&#39;user_ids&#39;: [1, 2], &#39;created_at&#39;: &#39;2020-02-05&#39;}]
</code></pre>

Output:

<pre tabindex="0" class="chroma"><code>friendships = [{
 &#39;user_ids&#39;: [1, 2],
 &#39;start_date&#39;: &#39;2020-01-01&#39;,
 &#39;end_date&#39;: &#39;2020-01-03&#39;
 },
 {
 &#39;user_ids&#39;: [1, 2],
 &#39;start_date&#39;: &#39;2020-02-02&#39;,
 &#39;end_date&#39;: &#39;2020-02-05&#39;
 },
 {
 &#39;user_ids&#39;: [2, 3],
 &#39;start_date&#39;: &#39;2020-01-02&#39;,
 &#39;end_date&#39;: &#39;2020-01-05&#39;
 },
]
</code></pre>

You’re given a dataframe of students named <code>students_df</code>:

<code>students_df</code> table

<table>
<thead>
<tr>
<th>name</th>
<th>age</th>
<th>favorite_color</th>
<th>grade</th>
</tr>
</thead>

<tbody>
<tr>
<td>Tim Voss</td>
<td>19</td>
<td>red</td>
<td>91</td>
</tr>

<tr>
<td>Nicole Johnson</td>
<td>20</td>
<td>yellow</td>
<td>95</td>
</tr>

<tr>
<td>Elsa Williams</td>
<td>21</td>
<td>green</td>
<td>82</td>
</tr>

<tr>
<td>John James</td>
<td>20</td>
<td>blue</td>
<td>75</td>
</tr>

<tr>
<td>Catherine Jones</td>
<td>23</td>
<td>green</td>
<td>93</td>
</tr>
</tbody>
</table>
Write a function named <code>grades_colors</code> to select only the rows where the student’s favorite color is green or red and their grade is above 90.

Example:

Input:

<pre tabindex="0" class="chroma"><code>import pandas as pd

students = {&#34;name&#34; : [&#34;Tim Voss&#34;, &#34;Nicole Johnson&#34;, &#34;Elsa Williams&#34;, &#34;John James&#34;, &#34;Catherine Jones&#34;], &#34;age&#34; : [19, 20, 21, 20, 23], &#34;favorite_color&#34; : [&#34;red&#34;, &#34;yellow&#34;, &#34;green&#34;, &#34;blue&#34;, &#34;green&#34;], &#34;grade&#34; : [91, 95, 82, 75, 93]}

students_df = pd.DataFrame(students)
</code></pre>

Output:

<pre tabindex="0" class="chroma"><code>def grades_colors(students_df) -&gt;
</code></pre>

<table>
<thead>
<tr>
<th>name</th>
<th>age</th>
<th>favorite_color</th>
<th>grade</th>
</tr>
</thead>

<tbody>
<tr>
<td>Tim Voss</td>
<td>19</td>
<td>red</td>
<td>91</td>
</tr>

<tr>
<td>Catherine Jones</td>
<td>23</td>
<td>green</td>
<td>93</td>
</tr>
</tbody>
</table>

Write a function to select only the rows where the student's favorite color is green or red and their grade is above 90.

Good Grades and Favorite Colors

Given a table of user sessions, write a query to get the number of days between each user’s first session and last session for the year 2020. 

Example:

Input:

<code>user_sessions</code> table

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>session_id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>created_at</code></td>
<td>DATETIME</td>
</tr>

<tr>
<td><code>user_id</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>
Output:

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>user_id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>no_of_days</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>

Find the difference between users' first and last sessions in the year

Session Difference

You are a data scientist at YouTube focused on creators.

A PM comes to you worried that amateur video creators could do well before but now it seems like only “superstars” do well.

What data points and metrics would you look at to decide if this is true or not?

Amateur Performance

Let’s say we have a table with an <code>id</code> and <code>name</code> fields. The table holds over 100 million rows and we want to sample a random row in the table without throttling the database.

Write a query to randomly sample a row from this table.

Input:

<code>big_table</code> table

<table>
<thead>
<tr>
<th>Columns</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>name</code></td>
<td>VARCHAR</td>
</tr>
</tbody>
</table>

Write a query to randomly sample a row from a big table.

Random SQL Sample

Imagine a deck of 500 cards numbered from 1 to 500. If all the cards are shuffled randomly and you are asked to pick three cards, one at a time, what’s the probability of each subsequent card being larger than the previous drawn card?

Imagine a deck of 2000 cards numbered from 1 to 2000. If all the cards are shuffled randomly and you are asked to pick three cards, one at a time, what’s the probability of each subsequent card being larger than the previously drawn card?

Imagine a deck of 2000 cards numbered from 1 to 2000. If all the cards are shuffled randomly and you are asked to pick three cards, one at a time, what's the probability of each subsequent card being larger than the previously drawn card?

2000 cards

What are the assumptions of linear regression?

Which assumption of the residuals of the standard linear regression model can not be overcome by increasing the sample size?

Regression assumptions

What are the assumptions of linear regression?

Assumptions of Linear Regression

Statistics

The <code>events</code> table tracks every time a user performs a certain action (like, post_enter, etc.) on a platform. An example of this table would look like this:

<table>
<thead>
<tr>
<th>user_id</th>
<th>created_at</th>
<th>action</th>
<th>platform</th>
</tr>
</thead>

<tbody>
<tr>
<td>1</td>
<td>2021-01-01 12:00:00</td>
<td>email_opened</td>
<td>Android</td>
</tr>

<tr>
<td>2</td>
<td>2021-01-01 12:05:00</td>
<td>like</td>
<td>Outlook</td>
</tr>

<tr>
<td>3</td>
<td>2021-01-01 12:10:00</td>
<td>post_enter</td>
<td>Gmail</td>
</tr>

<tr>
<td>4</td>
<td>2021-01-01 12:15:00</td>
<td>post_cancel</td>
<td>Outlook</td>
</tr>

<tr>
<td>5</td>
<td>2021-01-01 12:20:00</td>
<td>like</td>
<td>Gmail</td>
</tr>
</tbody>
</table>
What query would you write to determine how many different users gave a like on June 6, 2020?

Example:

Input:

<code>events</code> table

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td>user_id</td>
<td>INTEGER</td>
</tr>

<tr>
<td>created_at</td>
<td>DATETIME</td>
</tr>

<tr>
<td>action</td>
<td>VARCHAR</td>
</tr>

<tr>
<td>platform</td>
<td>VARCHAR</td>
</tr>
</tbody>
</table>
Output

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td>num_users_gave_like</td>
<td>INTEGER</td>
</tr>
</tbody>
</table>

Calculate Moving Average	SQL	Easy
Predict Customer Churn	Machine Learning	Medium
A/B Test Significance	Statistics	Medium
Optimize Query Performance	SQL	Hard
Feature Importance Analysis	Machine Learning	Medium
Clean Missing Data	Python	Easy
Neural Network Architecture	Deep Learning	Hard
Calculate Cohort Retention	SQL	Medium
Bayesian Probability	Statistics	Easy
Recommend Similar Products	Machine Learning	Hard

Catalina Marketing Interview Questions

Catalina Marketing Interview Guides

Catalina Marketing Interview Questions

Challenge

Catalina Marketing Salaries by Position

Discussion & Interview Experiences

Discussion & Interview Experiences