A team wants to A/B test multiple different changes through a sign-up funnel.

For example, on a page, a button is currently red and at the top of the page. They want to see if changing a button from red to blue and/or from the top of the page to the bottom of the page will increase click-through.

How would you set up this test?

Your team wants to run an AB test on the color (red or blue) and position (top/bottom of the page) of a button that links to a promotion.

How many different variants of the test should you run if wanted to see the effect that a red button on the bottom of the page, if currently, the button is blue and on the top of the page?

Your team wants to run an AB test on the color (red or blue) and position (top/bottom of the page) of a button that links to a promotion.

How many different variants of the test should you run if wanted to see the effect that a red button on the bottom of the page, if currently, the button is blue and on the top of the page?

Button AB Test

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