Acrisure Technology Group Product Manager Interview Questions + Guide in 2025

Acrisure Technology Group has rapidly risen to become one of the top ten insurance brokers globally, driven by innovation and a commitment to client service.

As a Product Manager within Acrisure's Digital Innovation Team, you will play a pivotal role in shaping the Direct-to-Consumer platform. Your responsibilities will include defining and driving the roadmap for the developer platform, collaborating with cross-functional teams, and leveraging modern technologies such as Cloud-native solutions, APIs, AI, and ML to enhance business capabilities. The ideal candidate for this role will possess a robust understanding of technical architecture for complex systems, demonstrate exceptional organizational and communication skills, and thrive in a fast-paced, innovative environment. This role is aligned with Acrisure's values of collaboration, entrepreneurial spirit, and a relentless pursuit of excellence, making it essential that you are results-driven and possess a strong technical acumen.

This guide aims to equip you with insights and strategies to prepare effectively for your interview, helping you stand out as a strong candidate for this exciting opportunity at Acrisure.

The interview process for a Product Manager at Acrisure Technology Group is designed to assess both technical and interpersonal skills, ensuring candidates align with the company's innovative and collaborative culture. The process typically unfolds in several structured stages:

1. Initial Phone Screen

The first step is a brief phone interview, usually lasting around 30 minutes, conducted by an HR representative. This conversation focuses on your background, experience, and motivation for applying to Acrisure. Expect to discuss your understanding of the role and how your skills align with the company's objectives. This is also an opportunity for you to gauge the company culture and ask preliminary questions.

2. Technical Interview

Following the initial screen, candidates typically participate in a technical interview. This may involve a deeper dive into your product management experience, particularly in areas such as defining product goals, developing user stories, and understanding technical architecture. You may be asked to demonstrate your knowledge of methodologies like Agile and your experience with tools that facilitate product development. This round may also include situational questions to assess your problem-solving abilities and how you handle ambiguity in data.

3. Behavioral Interview

The next stage often consists of a behavioral interview with a hiring manager or team member. This interview focuses on your past experiences and how they relate to the responsibilities of the Product Manager role. Expect questions that explore your ability to work collaboratively, manage stakeholder relationships, and lead cross-functional teams. The interviewers will be looking for examples of how you've navigated challenges, resolved conflicts, and driven product success in previous roles.

4. Final Interview

The final interview typically involves a panel of stakeholders, including senior management and team members. This stage is more comprehensive and may include discussions about your vision for the product, strategic thinking, and how you would approach specific challenges faced by the company. You may also be asked to present a case study or a product proposal, showcasing your analytical skills and ability to communicate complex ideas effectively to both technical and non-technical audiences.

5. Follow-Up and Offer

After the interviews, candidates can expect a follow-up from the HR team regarding the outcome of their application. If successful, you will receive an offer detailing the terms of employment, including salary and benefits.

As you prepare for your interview, consider the types of questions that may arise in each of these stages, particularly those that relate to your experience with product metrics, stakeholder engagement, and technical knowledge.

In this section, we’ll review the various interview questions that might be asked during an interview for the Product Manager role at Acrisure Technology Group. Candidates should focus on demonstrating their understanding of product management principles, technical architecture, and their ability to work collaboratively in a fast-paced environment.

Product Management Fundamentals

1. How do you prioritize features in a product roadmap?

This question assesses your ability to balance stakeholder needs with product vision and technical feasibility.

How to Answer

Discuss your approach to prioritization, including frameworks you use (like MoSCoW or RICE) and how you incorporate feedback from stakeholders.

Example

“I prioritize features by first gathering input from stakeholders and analyzing user feedback. I then use the RICE framework to evaluate each feature based on reach, impact, confidence, and effort, ensuring that we focus on high-value items that align with our strategic goals.”

2. Describe a time when you had to manage conflicting priorities.

This question evaluates your conflict resolution and decision-making skills.

How to Answer

Share a specific example where you successfully navigated conflicting priorities, emphasizing your communication and negotiation skills.

Example

“In a previous role, I faced conflicting priorities between the engineering team and marketing. I organized a meeting to align our goals and facilitated a discussion that led to a compromise, allowing us to launch a minimum viable product while still addressing marketing’s needs for a robust feature set.”

3. How do you gather and analyze customer feedback?

This question tests your understanding of customer-centric product development.

How to Answer

Explain the methods you use to collect feedback, such as surveys, interviews, or analytics, and how you translate that feedback into actionable insights.

Example

“I utilize a combination of surveys and user interviews to gather qualitative feedback, alongside analytics tools to track user behavior. This data helps me identify pain points and prioritize features that enhance the user experience.”

4. What metrics do you consider most important for measuring product success?

This question assesses your ability to define and track key performance indicators (KPIs).

How to Answer

Discuss the specific metrics you focus on, such as user engagement, retention rates, or revenue growth, and why they are important.

Example

“I focus on metrics like user engagement and retention rates, as they indicate how well the product meets user needs. Additionally, I track revenue growth to ensure that our product strategy aligns with business objectives.”

Technical Understanding

5. Can you explain the importance of APIs in product development?

This question evaluates your technical knowledge and understanding of how APIs facilitate product integration.

How to Answer

Discuss the role of APIs in enabling communication between different software systems and how they can enhance product functionality.

Example

“APIs are crucial as they allow different systems to communicate and share data seamlessly. This integration enables us to enhance our product’s functionality and provide a better user experience by leveraging third-party services.”

6. How do you ensure that your product is scalable?

This question assesses your understanding of technical architecture and scalability considerations.

How to Answer

Explain the principles you follow to design scalable products, including architecture choices and performance testing.

Example

“I ensure scalability by adopting a microservices architecture, which allows us to scale individual components independently. Additionally, I work closely with engineering to conduct performance testing and identify bottlenecks before they impact users.”

7. Describe your experience with Agile methodologies.

This question tests your familiarity with Agile practices and how you apply them in product management.

How to Answer

Share your experience with Agile frameworks, such as Scrum or Kanban, and how they have influenced your product management approach.

Example

“I have extensive experience with Scrum, where I serve as the product owner. I prioritize the backlog, write user stories, and facilitate sprint planning meetings to ensure that the team is aligned and focused on delivering value incrementally.”

Stakeholder Engagement

8. How do you build relationships with stakeholders?

This question evaluates your interpersonal skills and ability to collaborate effectively.

How to Answer

Discuss your approach to stakeholder engagement, including communication strategies and how you manage expectations.

Example

“I build relationships by maintaining open lines of communication and actively seeking feedback. I schedule regular check-ins with stakeholders to discuss progress and address any concerns, ensuring that everyone feels involved in the product development process.”

9. How do you handle feedback from non-technical stakeholders?

This question assesses your ability to translate technical concepts for a non-technical audience.

How to Answer

Explain your approach to simplifying complex ideas and ensuring that all stakeholders understand the implications of technical decisions.

Example

“I focus on using clear, jargon-free language when discussing technical concepts with non-technical stakeholders. I often use visual aids, like diagrams or flowcharts, to illustrate how features work and their impact on the user experience.”

10. Describe a time when you had to influence a decision without direct authority.

This question evaluates your leadership and persuasion skills.

How to Answer

Share a specific example where you successfully influenced a decision through collaboration and communication.

Example

“In a previous project, I needed to convince the marketing team to adjust their campaign strategy based on user feedback. I presented data and insights from our user research, which helped them see the value in aligning their efforts with our product goals, ultimately leading to a successful campaign.”