Multi-Modal AI Tool

Let’s say BCG is helping a large e-commerce client develop a generative AI tool that can automatically generate marketing copy and brand visuals by processing both product photos and text reviews (multi-modal), rather than relying on text data alone (unimodal).

How would you think about the implications of using a multi-modal model versus a unimodal one in this business setting, and what steps would you take to identify and reduce potential biases in its outputs?