Merchant Dashboard Design

Let’s say you work at Shopify. Your team is building a dashboard for merchants that provides personalized insights on sales trends, inventory status (e.g., overstocked or low-stock items), and customer behavior (e.g., new vs. returning customers) based on transaction history and seasonal trends. The goal is to help shop owners make better day-to-day decisions through clear and actionable data.

What key metrics and visualizations would you include in the dashboard, and how would you ensure they remain useful across different types of merchants?