Interview Query

Marketing Dollar Efficiency

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Have you seen this question before?

Let’s say that you’re the data scientist for the marketing/advertising division of your company. The marketing executive wants to test multiple new channels including:

  • Youtube ads
  • Google search ads
  • Facebook ads
  • Direct mail campaigns

Given these new marketing channels, how would you design an a/b test to utilize the marketing budget in the most efficient way possible?

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