Interview Query

Insurance Leads

2
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You work for an insurance SAAS company that sells leads to insurance agents.

The VP of sales at your company asks you to dig into whether more leads delivered to the agents provides more value and retains customers for longer periods of time. They point to a graph that shows agents at month three receiving more than 3x the leads than agents in month one as proof.

What is potentially flawed with the VP’s approach?

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