Event Pickup Optimization

Uber is evaluating a new feature designed to help drivers more efficiently pick up riders at large events, such as concerts and sports games, where traffic congestion and rider confusion are common. The goal is to improve both the driver and rider experience during high-volume events, ultimately increasing trip completion rates and customer satisfaction.

Describe how you would approach gathering and analyzing customer research to inform the development of this feature. What key research methods, data points, or customer insights would you prioritize, and how would you use these findings to shape product recommendations for the feature launch?