Interview Query

Custom Filter

Have you seen this question before?

Let’s say that you work as a data scientist for Snapchat.

Last year, the company partnered with a well-known fast-food franchise to generate a custom filter on Snapchat intended to drive business to the fast-food franchise. The filter was available to users for a week.

How would you use data to convince the same fast-food franchise that they should purchase another custom filter this year?

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