Interview Query

Customer Success vs. Free Trial

2
Have you seen this question before?

Let’s say that you’re in charge of Square’s small business division. 

The CEO wants to hire a customer success manager to help manage a new software product. Another executive thinks that it’s worth just instituting a free trial instead.

What would be your recommendation on utilizing a customer success manager versus just a free trial to get new or existing customers to use the new product?

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