Let’s say that you work at TikTok. The goal for the company next quarter is to increase the daily active users metric (DAU).

<ul>
<li>Executive A believes the best way to increase DAU is to improve the recommendation algorithm in TikTok’s “For You” feature (Tiktok news feed).</li>

<li>Executive B believes the best way to increase DAU is to acquire more new users.</li>

<li>Executive C believes the best way to increase DAU is to improve the creator tools.</li>
</ul>

The engineering team must prioritize one feature at a time.

<ol>
<li>How do you figure out which executive is right?</li>

<li>What data points and metrics would help validate your choice?</li>
</ol>

Let's say that you work at TikTok. The goal for the company next quarter is to increase the daily active users metric (DAU).

Best DAU

Comments