Interview Query

Best DAU

0
Have you seen this question before?

Let’s say that you work at TikTok. The goal for the company next quarter is to increase the daily active users metric (DAU).

  • Executive A believes the best way to increase DAU is to improve the recommendation algorithm in TikTok’s “For You” feature (Tiktok news feed).

  • Executive B believes the best way to increase DAU is to acquire more new users.

  • Executive C believes the best way to increase DAU is to improve the creator tools.

The engineering team must prioritize one feature at a time.

  1. How do you figure out which executive is right?

  2. What data points and metrics would help validate your choice?

Next question: Market Opening Experiment
.....
MySQL 8.0.17
Loading editor
Use Shift + Enter to run query