Best DAU
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Let’s say that you work at TikTok. The goal for the company next quarter is to increase the daily active users metric (DAU).
Executive A believes the best way to increase DAU is to improve the recommendation algorithm in TikTok’s “For You” feature (Tiktok news feed).
Executive B believes the best way to increase DAU is to acquire more new users.
Executive C believes the best way to increase DAU is to improve the creator tools.
The engineering team must prioritize one feature at a time.
How do you figure out which executive is right?
What data points and metrics would help validate your choice?
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