Interview Query

Analyzing Churn Behavior

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Let’s say that you work for a company like Netflix. Netflix has two pricing plans: $15\$15/month or $100\$100/year.

Let’s say an executive at the company wants you to analyze the churn behavior of users that subscribe to either plan.

What kinds of metrics / graphs / models would you build to help give the executive an over-arching view of how the subscriptions are performing?

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