Viagogo Product Manager Interview Questions + Guide in 2025

Viagogo is a global online ticket marketplace that connects fans with unforgettable live event experiences by providing a safe and convenient platform for buying and selling tickets.

As a Product Manager at Viagogo, you will be responsible for owning the product lifecycle from conception to execution, particularly focusing on data-driven decision-making to enhance the ticketing experience. Your key responsibilities will include developing and implementing product strategies that leverage data metrics to inform decisions about ticket offerings and user experience. You will collaborate closely with cross-functional teams, including engineering, design, and marketing, to ensure the product aligns with the company’s mission of delivering a seamless ticketing experience while driving business growth.

To thrive in this role, you should possess strong analytical skills with a high proficiency in product metrics, as you will need to assess and improve product performance based on quantitative data. A solid understanding of algorithms and SQL will also be essential, enabling you to manipulate and analyze data efficiently. An ideal candidate would have a proven track record in product management, showcasing an ability to navigate complex data challenges and deliver high-quality data products that cater to both customers and sellers.

Your experience in the ticketing or e-commerce industry will be an asset, as it will provide context on consumer behavior and industry trends that influence product decisions. Viagogo values innovation, teamwork, and a customer-centric approach, so demonstrating these traits throughout the interview process will significantly enhance your candidacy.

This guide will help you prepare for your interview by providing insights into the key skills and responsibilities relevant to the Product Manager role at Viagogo, enabling you to articulate your experience and align it with the company's values effectively.

The interview process for a Product Manager role at Viagogo is structured to assess both technical and behavioral competencies, ensuring candidates align with the company's mission and values. The process typically unfolds as follows:

1. Initial Screening

The first step is a brief phone interview with a recruiter. This conversation usually lasts around 30 minutes and focuses on your background, availability, and general fit for the role. Expect questions about your interest in Viagogo and your understanding of the ticket-selling industry. This is also an opportunity for you to ask preliminary questions about the company culture and the specifics of the role.

2. Technical Assessment

Following the initial screening, candidates may be required to complete a technical assessment. This could involve a quantitative test that evaluates your analytical skills, including basic statistics and probability questions. The assessment is typically time-bound and designed to gauge your problem-solving abilities in a data-driven context, which is crucial for a Product Manager at Viagogo.

3. Behavioral Interviews

Candidates who pass the technical assessment will move on to multiple rounds of behavioral interviews. These interviews may be conducted via phone or video conferencing and often involve discussions with HR, the hiring manager, and possibly a director. Expect questions that explore your past experiences, particularly how you've handled challenging situations, worked with difficult customers, and made data-driven decisions. The interviewers will be looking for evidence of your ability to collaborate across teams and drive product vision.

4. Case Study or Take-Home Assignment

In some instances, candidates may be asked to complete a case study or a take-home assignment. This task typically requires you to analyze a specific problem related to product management or data integration and present your findings. The case study is an opportunity to demonstrate your analytical thinking, creativity, and understanding of the ticketing ecosystem.

5. Final Interview

The final stage usually consists of an in-depth interview with senior leadership or cross-functional team members. This round may include discussions about your approach to product strategy, data modeling, and how you envision enhancing the user experience on the platform. Be prepared to discuss your previous projects in detail and how they relate to the responsibilities of the Product Manager role at Viagogo.

Throughout the process, candidates should be ready to articulate their understanding of Viagogo's business model and how they can contribute to the company's goals.

Next, let's delve into the specific interview questions that candidates have encountered during their interviews at Viagogo.

Here are some tips to help you excel in your interview.

Understand the Ticketing Industry

Familiarize yourself with the third-party ticket selling industry, including key players, market trends, and challenges. Viagogo operates in a competitive landscape, so demonstrating your knowledge of the industry will show your genuine interest in the role and the company. Be prepared to discuss how Viagogo differentiates itself from competitors like StubHub and Ticketmaster.

Prepare for Behavioral Questions

Expect to encounter behavioral questions that assess your problem-solving skills and ability to handle difficult situations. Reflect on your past experiences, particularly those involving customer interactions or challenging projects. Use the STAR (Situation, Task, Action, Result) method to structure your responses, ensuring you convey the impact of your actions clearly.

Showcase Your Data-Driven Mindset

As a Product Manager, you will be expected to make data-driven decisions. Be prepared to discuss your experience with data analytics, SQL, and product metrics. Highlight specific examples where you used data to inform product decisions or improve user experiences. Familiarize yourself with common data analysis techniques and be ready to discuss how you would apply them in the context of Viagogo's product offerings.

Be Ready for Technical Assessments

While the role may not require extensive coding skills, you should still be prepared for technical assessments that may involve SQL queries or data modeling. Brush up on your SQL skills, focusing on writing efficient queries and understanding data structures. Practice common SQL problems and be ready to explain your thought process during the interview.

Communicate Your Vision for the Product

Viagogo is looking for a Product Manager who can drive the vision and strategy for their event catalog. Be prepared to articulate your ideas on how to enhance the user experience through improved data integration and product features. Think about innovative ways to leverage data to create personalized experiences for users, and be ready to discuss how you would prioritize features based on user needs and business goals.

Ask Insightful Questions

Prepare thoughtful questions to ask your interviewers that demonstrate your interest in the role and the company. Inquire about the team dynamics, the challenges they face, and how success is measured for the Product Manager role. This not only shows your enthusiasm but also helps you gauge if the company culture aligns with your values.

Stay Professional and Positive

Throughout the interview process, maintain a professional demeanor, even if you encounter unprofessional behavior from interviewers. Stay positive and focused on showcasing your skills and experiences. Remember that interviews are a two-way street; you are also assessing if Viagogo is the right fit for you.

By following these tips, you will be well-prepared to navigate the interview process at Viagogo and demonstrate your potential as a Product Manager. Good luck!

In this section, we’ll review the various interview questions that might be asked during a Product Manager interview at Viagogo. The interview process will likely focus on your experience with data-driven decision-making, product management strategies, and your understanding of the ticket-selling industry. Be prepared to discuss your past experiences, how you handle challenges, and your vision for product development.

Product Management Experience

1. Describe a product you managed from conception to launch. What were the key challenges you faced?

This question assesses your end-to-end product management experience and your problem-solving skills.

How to Answer

Discuss the product's objectives, your role in the project, and the specific challenges you encountered. Highlight how you overcame these challenges and the impact of your solutions.

Example

"I managed the launch of a mobile app feature that allowed users to filter events by location. The key challenge was integrating real-time data from multiple sources. I coordinated with the engineering team to streamline the data ingestion process, which ultimately improved user engagement by 30%."

2. How do you prioritize features in a product roadmap?

This question evaluates your ability to make strategic decisions based on data and user needs.

How to Answer

Explain your prioritization framework, such as using metrics, user feedback, and business goals. Provide an example of how you applied this framework in a previous role.

Example

"I prioritize features using a combination of user feedback, market research, and business impact. For instance, in my last role, I used customer surveys to identify pain points, which led to prioritizing a feature that improved the user experience and increased conversion rates by 15%."

3. Can you give an example of a time you used data to inform a product decision?

This question tests your analytical skills and your ability to leverage data in product management.

How to Answer

Share a specific instance where data analysis influenced your decision-making process. Discuss the data sources you used and the outcome of your decision.

Example

"While working on a ticketing platform, I analyzed user behavior data and discovered that users were dropping off during the checkout process. By implementing A/B testing on the checkout flow, we increased completion rates by 20%."

Industry Knowledge

4. What do you know about the third-party ticket selling industry?

This question gauges your understanding of the market and its dynamics.

How to Answer

Discuss key trends, challenges, and competitors in the industry. Show that you are informed about the landscape and how it affects product strategy.

Example

"The third-party ticket selling industry is highly competitive, with major players like StubHub and Ticketmaster. A significant trend is the increasing demand for mobile ticketing and personalized user experiences, which presents opportunities for innovation in our product offerings."

5. How do you see the future of online ticket sales evolving?

This question assesses your vision for the industry and your ability to think strategically.

How to Answer

Share your insights on emerging trends, technologies, and consumer behaviors that could shape the future of ticket sales.

Example

"I believe the future of online ticket sales will be driven by enhanced personalization through AI and machine learning. By leveraging user data, we can create tailored experiences that not only improve customer satisfaction but also increase sales."

Behavioral Questions

6. Describe a time you dealt with a difficult customer. How did you handle the situation?

This question evaluates your customer service skills and ability to manage conflict.

How to Answer

Provide a specific example of a challenging customer interaction, focusing on your approach to resolving the issue and the outcome.

Example

"I once dealt with a customer who was upset about a ticket refund policy. I listened to their concerns, empathized with their situation, and explained the policy clearly. By offering a discount on their next purchase, I was able to turn a negative experience into a positive one."

7. What drew you to apply for this position at Viagogo?

This question assesses your motivation and fit for the company culture.

How to Answer

Discuss your interest in the company’s mission, values, and how your skills align with the role.

Example

"I am passionate about enhancing the live event experience, and Viagogo's commitment to connecting people with unforgettable experiences resonates with me. I believe my background in product management and data-driven decision-making will contribute to the team’s success."

Technical Skills

8. What experience do you have with SQL and data modeling?

This question tests your technical skills relevant to the role.

How to Answer

Discuss your experience with SQL, including specific projects where you utilized it for data analysis or product development.

Example

"I have extensive experience using SQL for data analysis in my previous roles. For instance, I created complex queries to extract user behavior data, which informed our product development strategy and led to a 25% increase in user engagement."

9. How would you approach building a data-driven product feature?

This question evaluates your technical understanding and product management approach.

How to Answer

Outline the steps you would take to gather requirements, analyze data, and implement a feature.

Example

"I would start by defining the feature's objectives and gathering user requirements through surveys and interviews. Next, I would analyze existing data to identify trends and inform the design. Finally, I would collaborate with engineering to develop the feature, ensuring we track key metrics to measure its success post-launch."