Viagogo Business Intelligence Interview Questions + Guide in 2025

Viagogo is a leading online ticket marketplace that connects fans with events around the world, providing an efficient platform for buying and selling tickets.

The Business Intelligence (BI) role at Viagogo plays a critical part in driving data-driven decisions that enhance the customer experience and optimize the ticket-selling process. BI professionals are responsible for analyzing complex datasets, designing and implementing data models, and creating dashboards that provide actionable insights for the business. Key responsibilities include leveraging SQL for data extraction and manipulation, utilizing algorithms to improve data accuracy, and presenting analytical findings to stakeholders in an understandable format.

A successful candidate for this role should possess strong analytical skills, a deep understanding of SQL, and proficiency in data visualization tools. Additionally, familiarity with algorithms and analytical concepts is essential for interpreting the data effectively. Candidates should demonstrate a proactive approach to problem-solving and the ability to communicate technical information clearly to non-technical audiences.

This guide will help you prepare effectively for a Business Intelligence interview at Viagogo by providing insights into the role’s expectations and necessary skills. Understanding these components will allow you to showcase your qualifications confidently and make a lasting impression during your interview.

The interview process for a Business Intelligence role at Viagogo is structured yet can vary in length and complexity based on the specific position and candidate experience. Generally, the process includes several key stages:

1. Initial Screening

The first step typically involves a brief phone interview with a recruiter. This conversation is designed to assess your availability, discuss your background, and gauge your interest in the role. Expect to answer basic questions about your experience and motivations for applying to Viagogo.

2. Online Assessment

Following the initial screening, candidates are often required to complete an online quantitative assessment. This test usually includes questions related to probability and basic analytics, and it is designed to evaluate your quantitative skills and understanding of data concepts. The assessment is generally straightforward but should be taken seriously, as it can significantly influence your progression in the interview process.

3. Technical Interview

Candidates who pass the online assessment typically move on to a technical interview, which may be conducted via phone or video call. During this stage, you will be asked to demonstrate your analytical skills and familiarity with SQL and data visualization tools. Expect to engage in discussions about your previous work experiences, particularly those that involved data analysis and problem-solving.

4. Case Study

In some instances, candidates may be given a case study to complete after the technical interview. This assignment often requires you to analyze a dataset or solve a business problem relevant to Viagogo's operations. You will need to submit your findings and be prepared to discuss your approach and conclusions in a follow-up interview.

5. Final Interview

The final stage usually involves a more in-depth interview with team members or management. This round may include behavioral questions, discussions about your fit within the company culture, and further exploration of your technical skills. It’s an opportunity for you to ask questions about the team dynamics and the specific challenges the company is facing.

Throughout the process, candidates should be prepared for a variety of questions that assess both technical competencies and soft skills, particularly in handling customer-related scenarios and demonstrating problem-solving abilities.

Now, let's delve into the specific interview questions that candidates have encountered during their interviews at Viagogo.

Here are some tips to help you excel in your interview.

Understand the Ticketing Industry

Familiarize yourself with the third-party ticket selling industry, including key players, market trends, and challenges. Viagogo operates in a competitive space, so demonstrating your knowledge about the industry will show your genuine interest in the role and the company. Be prepared to discuss how you can contribute to Viagogo's success in this landscape.

Prepare for Behavioral Questions

Expect a significant focus on behavioral questions, particularly around customer interactions and conflict resolution. Prepare specific examples from your past experiences that highlight your problem-solving skills and ability to handle difficult situations. Use the STAR (Situation, Task, Action, Result) method to structure your responses effectively.

Brush Up on SQL and Analytical Skills

Given the emphasis on SQL in the role, ensure you are comfortable with writing queries and understanding data manipulation. Practice common SQL problems, including joins, aggregations, and subqueries. Additionally, be ready to discuss your analytical approach to data and how you have used it to drive business decisions in previous roles.

Be Ready for Case Studies

You may encounter case studies or take-home assignments that require you to analyze data and present your findings. Pay attention to the details in these assignments, as they often reflect real-world scenarios Viagogo faces. Practice structuring your analysis clearly and concisely, and be prepared to discuss your thought process during the interview.

Communicate Clearly and Confidently

Throughout the interview process, clear communication is key. Be articulate when discussing your experiences and insights. If you encounter technical questions, take a moment to think through your answers before responding. This will not only help you articulate your thoughts better but also demonstrate your analytical thinking.

Know the Interview Process

Be aware that the interview process may involve multiple rounds, including phone screenings, technical assessments, and in-person interviews. Familiarize yourself with the structure and prepare accordingly. Knowing who you will be speaking with can help you tailor your questions and responses to align with their interests and expertise.

Stay Professional and Positive

Despite any negative experiences shared by others, maintain a professional demeanor throughout your interactions. If you encounter any unprofessional behavior, focus on showcasing your skills and qualifications. A positive attitude can set you apart and leave a lasting impression on your interviewers.

Follow Up Thoughtfully

After your interviews, consider sending a thoughtful follow-up email to express your gratitude for the opportunity and reiterate your interest in the role. This can help keep you top of mind as they make their decisions.

By preparing thoroughly and approaching the interview with confidence and professionalism, you can position yourself as a strong candidate for the Business Intelligence role at Viagogo. Good luck!

In this section, we’ll review the various interview questions that might be asked during a Business Intelligence interview at Viagogo. The interview process will likely assess your analytical skills, understanding of the ticket selling industry, and your ability to handle data-driven decision-making. Be prepared to discuss your previous experiences, technical skills, and how you can contribute to the company's goals.

Industry Knowledge

1. What do you know about the third-party ticket selling industry?

Understanding the industry landscape is crucial for this role.

How to Answer

Discuss key players, market trends, and challenges within the industry. Highlight any personal experiences or research that demonstrate your knowledge.

Example

"I have researched the third-party ticket selling industry extensively, noting that it is highly competitive with major players like StubHub and Ticketmaster. I understand the challenges of pricing, inventory management, and customer satisfaction, especially in a market that is increasingly moving towards digital platforms."

2. Why do you want to work at Viagogo?

This question assesses your motivation and alignment with the company's mission.

How to Answer

Express your enthusiasm for the company and how its values resonate with you. Mention specific aspects of Viagogo that attract you.

Example

"I admire Viagogo's commitment to providing fans with access to live events globally. The innovative approach to ticketing and the focus on customer experience align with my passion for data-driven solutions in enhancing user satisfaction."

Technical Skills

3. Can you describe your experience with SQL?

SQL is a critical skill for data analysis in this role.

How to Answer

Detail your experience with SQL, including specific projects or tasks where you utilized it. Mention any complex queries or data manipulation you performed.

Example

"In my previous role, I used SQL to extract and analyze sales data, creating reports that informed our marketing strategies. I am comfortable with joins, subqueries, and window functions, which I used to derive insights from large datasets."

4. Describe a project where you used data to drive business decisions.

This question evaluates your practical application of data analysis.

How to Answer

Outline the project, your role, the data you analyzed, and the impact of your findings on the business.

Example

"I led a project analyzing customer purchase patterns, which revealed that certain events had higher demand during specific seasons. By presenting these insights, we adjusted our marketing strategy, resulting in a 20% increase in sales during peak times."

Problem-Solving and Analytical Skills

5. How would you handle a situation with a difficult customer?

Customer interaction is part of the role, and handling conflicts is essential.

How to Answer

Share a specific example of a challenging customer interaction and how you resolved it, focusing on your communication and problem-solving skills.

Example

"I once dealt with a customer who was upset about a ticketing error. I listened to their concerns, apologized for the inconvenience, and offered a solution that included a refund and a discount on their next purchase. This approach not only resolved the issue but also retained their loyalty."

6. Describe a time when you had to analyze a large dataset. What tools did you use?

This question assesses your analytical capabilities and familiarity with data tools.

How to Answer

Discuss the dataset, the tools you used (like Excel, SQL, or BI tools), and the insights you derived.

Example

"I analyzed a large dataset of customer feedback using Excel and SQL. I utilized pivot tables to summarize the data and identify trends in customer satisfaction. This analysis helped us implement changes that improved our service ratings by 15%."

Behavioral Questions

7. What are your strengths and weaknesses?

This question helps interviewers understand your self-awareness and areas for growth.

How to Answer

Be honest about your strengths and provide a weakness that you are actively working to improve.

Example

"My strength lies in my analytical skills and attention to detail, which allows me to uncover insights from data effectively. A weakness I am working on is public speaking; I have been taking workshops to improve my confidence in presenting data findings to larger groups."

8. How do you prioritize your tasks when working on multiple projects?

This question evaluates your time management and organizational skills.

How to Answer

Explain your approach to prioritization, including any tools or methods you use to stay organized.

Example

"I prioritize tasks based on deadlines and the impact they have on the business. I use project management tools like Trello to keep track of my tasks and ensure that I allocate time effectively to meet all project requirements."