Seatgeek Product Manager Interview Questions + Guide in 2025

SeatGeek believes that live events are powerful experiences that unite people, and they leverage technology and a fan-first attitude to innovate and modernize the ticketing industry.

As a Product Manager at SeatGeek, you will play a pivotal role in shaping the product strategy and roadmap. You will manage a portfolio of product initiatives, leading the development and go-to-market strategies for features that enhance both user experience and business objectives. This role requires strong cross-functional collaboration, as you'll work closely with engineering, design, and analytics teams to ensure timely execution and delivery of high-quality products. A successful Product Manager at SeatGeek is not only data-driven but also possesses a deep understanding of user needs and market trends, allowing them to make informed product decisions that delight users while driving the company's growth.

Key responsibilities include building and maintaining relationships with internal stakeholders and clients, prioritizing product features based on qualitative and quantitative data, and mentoring other team members. You should be comfortable navigating complex product landscapes and have a proven track record of delivering user-facing products. A strong candidate will demonstrate curiosity about technology, possess excellent decision-making skills, and excel at communicating technical concepts to diverse audiences.

This guide will provide you with a comprehensive understanding of the role and its expectations, helping you to prepare effectively for your interview with SeatGeek.

The interview process for a Product Manager role at SeatGeek is designed to assess both technical and interpersonal skills, ensuring candidates align with the company's product-centric culture. The process typically unfolds over several weeks and consists of multiple stages:

1. Initial Recruiter Call

The first step is a phone screening with a recruiter, lasting about 30 minutes. During this call, the recruiter will introduce the company and the role, while also asking about your background, motivations, and relevant experiences. This is an opportunity for you to gauge the company culture and ask preliminary questions about the position.

2. Technical Assessment

Following the initial call, candidates may be required to complete a technical assessment. This could involve a take-home assignment or a live coding session, focusing on relevant skills such as SQL, product analytics, or system design. The goal is to evaluate your problem-solving abilities and technical proficiency in a practical context.

3. Technical Interview

Next, candidates typically participate in a technical interview, which may be conducted via video conferencing. This interview often includes questions related to product management methodologies, data interpretation, and possibly a case study where you will need to analyze a product scenario or A/B test results. Expect to discuss your thought process and decision-making strategies in detail.

4. Onsite Interviews

The final stage usually consists of a series of onsite interviews, which can last several hours. You will meet with various team members, including product managers, engineers, and possibly senior leadership. These interviews will cover a mix of behavioral questions, product strategy discussions, and situational problem-solving exercises. You may also be asked to present your past projects or experiences, demonstrating your ability to lead product initiatives and collaborate with cross-functional teams.

5. Cultural Fit Assessment

Throughout the interview process, there will be an emphasis on cultural fit. Interviewers will assess your alignment with SeatGeek's values, such as a user-first mindset, curiosity about technology, and a collaborative spirit. Expect questions that explore your past experiences in team settings and how you handle challenges in a product management context.

As you prepare for your interviews, consider the types of questions you might encounter that will help you showcase your skills and experiences effectively.

Here are some tips to help you excel in your interview.

Understand the Product-Centric Culture

SeatGeek prides itself on a product-centric culture that emphasizes a "ship early and often" mindset. Familiarize yourself with their product offerings and be prepared to discuss how you can contribute to enhancing user experience. Highlight your understanding of the ticketing industry and how you can leverage your skills to improve SeatGeek's product strategy.

Prepare for Technical and Analytical Questions

Given the emphasis on data-driven decision-making, brush up on your SQL and analytical skills. Be ready to discuss how you have used data to inform product decisions in the past. You may encounter questions that require you to interpret metrics or analyze A/B test results, so practice articulating your thought process clearly.

Showcase Your Cross-Functional Experience

The role requires managing complex, cross-functional initiatives. Prepare examples from your past experiences where you successfully collaborated with engineering, design, and analytics teams. Highlight your ability to navigate different perspectives and align diverse stakeholders towards a common goal.

Emphasize User-Centric Thinking

SeatGeek is focused on delivering a superior user experience. Be prepared to discuss how you prioritize user needs in your product management approach. Share specific examples of how you have gathered user feedback and translated it into actionable product features or improvements.

Be Ready for Behavioral Questions

Expect behavioral questions that assess your problem-solving abilities and how you handle challenges. Use the STAR (Situation, Task, Action, Result) method to structure your responses. Reflect on past experiences where you faced obstacles and how you overcame them, particularly in a product management context.

Engage with the Interviewers

The interview process at SeatGeek is described as collaborative and friendly. Take the opportunity to engage with your interviewers by asking insightful questions about their experiences and the company culture. This not only shows your interest in the role but also helps you gauge if SeatGeek is the right fit for you.

Communicate Your Vision

As a Product Manager, you will be expected to articulate a clear vision for your product initiatives. Be prepared to discuss your approach to developing a product roadmap and how you would prioritize features based on user needs and business goals. Demonstrating strategic thinking will set you apart.

Follow Up with Gratitude

After the interview, send a thank-you note to express your appreciation for the opportunity to interview. Mention specific points from the conversation that resonated with you, reinforcing your interest in the role and the company. This small gesture can leave a lasting impression.

By following these tips, you can position yourself as a strong candidate for the Product Manager role at SeatGeek. Good luck!

In this section, we’ll review the various interview questions that might be asked during a Product Manager interview at SeatGeek. The interview process will likely assess your product management skills, technical knowledge, and ability to collaborate with cross-functional teams. Be prepared to discuss your past experiences, your approach to product development, and how you can contribute to SeatGeek's mission of enhancing the ticketing experience.

Product Management Experience

1. Can you describe a product you managed from conception to launch? What were the key challenges you faced?

This question aims to understand your hands-on experience in product management and your problem-solving skills.

How to Answer

Discuss the product's vision, the steps you took to bring it to market, and the challenges you encountered along the way. Highlight how you overcame these challenges and what you learned from the experience.

Example

"I managed the development of a mobile app feature that allowed users to track ticket availability in real-time. The key challenge was integrating with multiple data sources while ensuring a seamless user experience. I coordinated closely with engineering and design teams, and we implemented an agile approach to iterate quickly based on user feedback, which ultimately led to a successful launch."

2. How do you prioritize features in your product roadmap?

This question assesses your ability to make data-driven decisions and prioritize effectively.

How to Answer

Explain your prioritization framework, such as using metrics, user feedback, and business goals. Mention any tools or methodologies you use to help with prioritization.

Example

"I use a combination of the RICE scoring model and stakeholder feedback to prioritize features. I assess each feature based on its Reach, Impact, Confidence, and Effort. This helps me align our roadmap with both user needs and business objectives."

Technical Skills

3. What experience do you have with SQL and data analysis?

Given the technical nature of the role, this question evaluates your data fluency.

How to Answer

Discuss your experience with SQL, including any specific projects where you used data analysis to inform product decisions. Mention any tools you are familiar with.

Example

"I have extensive experience using SQL to analyze user behavior and product performance. For instance, I created queries to track user engagement metrics for a new feature, which helped us identify areas for improvement and ultimately increased user retention by 15%."

4. How do you approach A/B testing for product features?

This question gauges your understanding of experimentation and data-driven decision-making.

How to Answer

Describe your process for designing, implementing, and analyzing A/B tests. Emphasize the importance of statistical significance and how you use the results to inform product decisions.

Example

"I approach A/B testing by first defining clear hypotheses and success metrics. I then collaborate with the analytics team to set up the tests and ensure we have a sufficient sample size for statistical significance. After analyzing the results, I present the findings to stakeholders and make recommendations based on the data."

Collaboration and Communication

5. How do you handle conflicts within cross-functional teams?

This question assesses your interpersonal skills and ability to navigate team dynamics.

How to Answer

Share a specific example of a conflict you faced and how you resolved it. Highlight your communication skills and ability to find common ground.

Example

"In a previous role, there was a disagreement between the engineering and design teams regarding the implementation of a new feature. I facilitated a meeting where both sides could present their perspectives. By encouraging open dialogue, we were able to reach a compromise that satisfied both teams and kept the project on track."

6. How do you ensure that your product aligns with the company's overall strategy?

This question evaluates your strategic thinking and alignment with company goals.

How to Answer

Discuss how you stay informed about the company's objectives and how you incorporate them into your product planning. Mention any frameworks you use to ensure alignment.

Example

"I regularly review the company's strategic goals and collaborate with leadership to ensure my product initiatives align with them. I use OKRs (Objectives and Key Results) to set measurable goals for my product team, ensuring that our work directly contributes to the company's success."

User Experience Focus

7. How do you gather user feedback for your products?

This question assesses your approach to user-centered design and product development.

How to Answer

Explain the methods you use to collect user feedback, such as surveys, interviews, or usability testing. Highlight the importance of incorporating user insights into your product decisions.

Example

"I gather user feedback through a combination of surveys, user interviews, and usability testing sessions. I prioritize feedback from our most engaged users, as they provide valuable insights that help us refine our product and enhance the overall user experience."

8. What do you think makes a great user experience in a ticketing platform?

This question evaluates your understanding of user experience principles, particularly in the context of SeatGeek's business.

How to Answer

Discuss the key elements of a great user experience, such as simplicity, speed, and accessibility. Relate your answer to the ticketing industry and how it can be improved.

Example

"A great user experience in a ticketing platform should prioritize simplicity and speed. Users should be able to find and purchase tickets with minimal friction. Additionally, providing personalized recommendations and a seamless mobile experience can significantly enhance user satisfaction and loyalty."