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<p>Suppose there exists a new airline named Jetco that flies domestically across North America. Jetco recently had a study commissioned that tested the boarding time of every airline, and it came out that Jetco had the fastest average boarding times of any airline.</p>

<p>What factors could have biased this result, and what would you look into?</p>


<p>What could potentially bias the average boarding time in favor of an airline that only flies domestically?</p>

What could potentially bias the average boarding time in favor of an airline that only flies domestically?

Boarding Times Bias

A new airline came out as the fastest average boarding times compared to other airlines.  What factors could have biased this result and what would you look into?

Statistics

<p>You are testing hundreds of hypotheses with many <em>t</em>-tests. What considerations should be made?</p>


<p>What is a key disadvantage of the F-test when compared to multiple t-tests?</p>

What is a key disadvantage of the F-test when compared to multiple t-tests?

Hundreds of Hypotheses

You are testing hundreds of hypotheses with many t-tests. What considerations should be made?

<p>The schema below is for a retail online shopping company consisting of two tables, <code>attribution</code> and <code>user_sessions</code>.</p>

<ul>
<li><p>The attribution table logs a session visit for each row.</p></li>

<li><p>If <code>conversion</code> is <code>true</code>, then the user converted to buying on that session.</p></li>

<li><p>The <code>channel</code> column represents which advertising platform the user was attributed to for that specific session.</p></li>

<li><p>Lastly the <code>user_sessions</code> table maps many to one session visits back to one user.</p></li>
</ul>

<p>First touch attribution is defined as the channel with which the converted user was associated when they first discovered the website.</p>

<p>Calculate the first touch attribution for each <code>user_id</code> that converted. </p>

<p><strong>Example:</strong></p>

<p><strong>Input:</strong></p>

<p><code>attribution</code> table</p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>session_id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>channel</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>conversion</code></td>
<td>BOOLEAN</td>
</tr>
</tbody>
</table>
<p><code>user_sessions</code> table</p>

<table>
<thead>
<tr>
<th>column</th>
<th>type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>session_id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>created_at</code></td>
<td>DATETIME</td>
</tr>

<tr>
<td><code>user_id</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>
<p><strong>Example output:</strong></p>

<table>
<thead>
<tr>
<th><code>user_id</code></th>
<th><code>channel</code></th>
</tr>
</thead>

<tbody>
<tr>
<td>123</td>
<td>facebook</td>
</tr>

<tr>
<td>145</td>
<td>google</td>
</tr>

<tr>
<td>153</td>
<td>facebook</td>
</tr>

<tr>
<td>172</td>
<td>organic</td>
</tr>

<tr>
<td>173</td>
<td>email</td>
</tr>
</tbody>
</table>


Question	Topic	Difficulty	Ask Chance
Boarding Times Bias	Statistics	Medium	Very High
Hundreds of Hypotheses	Statistics	Medium	Very High
First Touch Attribution	SQL	Hard	Very High

Northern Arizona University Interview Questions

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