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Nielsen Interview Questions

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QuestionTopicDifficulty
Data Modeling
Medium

PayPal has partnered with a local survey platform to conduct market research for their Southern African division. Due to stringent policies within the region, all survey data is to be stored within the platform’s data centers, each contained within each country’s borders.

While most of the survey data is pre-quantified, a decent chunk is pure text data, along with different languages in the region. To centralize the analytics, a translation module has been utilized to ensure that analysts can derive a cohesive analysis of the region.

As a consulting engineer, you have been tasked to look at the ETL pipeline connecting PayPal’s data marts with the survey platform’s data warehouses. Within this layer also comes another layer of ETL pipelines, connecting transactional data stores with the survey platform’s data warehouse, as well as the pipeline normalizing this data through translation modules.

How would you ensure the data quality across these different ETL platforms?

Behavioral
Medium
Behavioral
Medium
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Nielsen Salaries by Position

Product Manager*
$136K
$159K
Product Manager
Median: $148K
Mean (Average): $148K
Data points: 2
$97K
$143K
ML Engineer
Median: $107K
Mean (Average): $114K
Data points: 10
$85K
$135K
Data Engineer
Median: $110K
Mean (Average): $110K
Data points: 17
$51K
$167K
Software Engineer
Median: $105K
Mean (Average): $104K
Data points: 37
Business Intelligence*
$102K
Business Intelligence
Median: $102K
Mean (Average): $102K
Data points: 1
$71K
$130K
Data Scientist
Median: $94K
Mean (Average): $97K
Data points: 118
$65K
$110K
AI Research Scientist
Median: $95K
Mean (Average): $88K
Data points: 7
$60K
$89K
Data Analyst
Median: $72K
Mean (Average): $73K
Data points: 12

Most data science positions fall under different position titles depending on the actual role.

From the graph we can see that on average the Product Manager role pays the most with a $147,500 base salary while the Data Analyst role on average pays the least with a $72,788 base salary.

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