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A/B Testing

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<p>The schema below is for a retail online shopping company consisting of two tables, <code>attribution</code> and <code>user_sessions</code>.</p>

<ul>
<li><p>The attribution table logs a session visit for each row.</p></li>

<li><p>If <code>conversion</code> is <code>true</code>, then the user converted to buying on that session.</p></li>

<li><p>The <code>channel</code> column represents which advertising platform the user was attributed to for that specific session.</p></li>

<li><p>Lastly the <code>user_sessions</code> table maps many to one session visits back to one user.</p></li>
</ul>

<p>First touch attribution is defined as the channel with which the converted user was associated when they first discovered the website.</p>

<p>Calculate the first touch attribution for each <code>user_id</code> that converted. </p>

<p><strong>Example:</strong></p>

<p><strong>Input:</strong></p>

<p><code>attribution</code> table</p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>session_id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>channel</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>conversion</code></td>
<td>BOOLEAN</td>
</tr>
</tbody>
</table>
<p><code>user_sessions</code> table</p>

<table>
<thead>
<tr>
<th>column</th>
<th>type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>session_id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>created_at</code></td>
<td>DATETIME</td>
</tr>

<tr>
<td><code>user_id</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>
<p><strong>Example output:</strong></p>

<table>
<thead>
<tr>
<th><code>user_id</code></th>
<th><code>channel</code></th>
</tr>
</thead>

<tbody>
<tr>
<td>123</td>
<td>facebook</td>
</tr>

<tr>
<td>145</td>
<td>google</td>
</tr>

<tr>
<td>153</td>
<td>facebook</td>
</tr>

<tr>
<td>172</td>
<td>organic</td>
</tr>

<tr>
<td>173</td>
<td>email</td>
</tr>
</tbody>
</table>


First Touch Attribution

<p>Let’s say that Dropbox wants to change the logic of the trash folder from never permanently deleting items to automatically deleting items after 30 days. </p>

<p>How would you look into the data and validate if this is a good idea or not?</p>


Permanent Deletion Change

<p>Write a query that creates an attribution rule for each user. If the user visited Facebook or Google at least once then the attribution is labeled as “paid.” Otherwise, the attribution is labeled as “organic.”</p>

<p><strong>Example:</strong></p>

<p><strong>Input:</strong></p>

<p><code>user_sessions</code> table</p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>created_at</code></td>
<td>DATETIME</td>
</tr>

<tr>
<td><code>session_id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>user_id</code></td>
<td>INTEGER</td>
</tr>
</tbody>
</table>
<p><code>attribution</code> table </p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>session_id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>channel</code></td>
<td>VARCHAR</td>
</tr>
</tbody>
</table>
<p><strong>Output:</strong></p>

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>user_id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>attribute</code></td>
<td>VARCHAR</td>
</tr>
</tbody>
</table>


Question	Topic	Difficulty	Ask Chance
First Touch Attribution	SQL	Hard	Very High
Permanent Deletion Change	Product Metrics	Medium	Very High
Attribution Rules	SQL	Medium	High

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