Informa Tech Product Manager Interview Questions + Guide in 2025

Informa Tech is a leading provider of insights and intelligence in the technology sector, focusing on delivering high-quality content and services to a diverse range of audiences.

As a Product Manager at Informa Tech, you will play a pivotal role in driving the success of digital platforms and services, particularly through managing the migration of brands from legacy systems to new, optimized platforms. This involves gathering and analyzing requirements, working closely with cross-functional teams, and ensuring that product features align with both customer needs and business objectives. Your responsibilities will include conducting thorough analysis of existing products, identifying gaps for improvement, managing product backlogs, and applying data-driven insights to inform decision-making.

To thrive in this role, you should possess strong digital product management experience, particularly in managing and scaling digital platforms. Excellent analytical skills, technical knowledge of web technologies, and a customer-centric mindset are essential. A proactive, goal-oriented approach, along with the ability to build relationships and influence stakeholders, will also contribute to your success in this matrix-based organization.

This guide is designed to equip you with the insights and knowledge necessary to excel in your interview for the Product Manager role at Informa Tech. By reviewing the key responsibilities and skills outlined here, you’ll be better prepared to articulate your experiences and demonstrate your fit for the position.

The interview process for a Product Manager role at Informa Tech is designed to assess both technical and interpersonal skills, ensuring candidates are well-suited for the dynamic environment of product management. The process typically unfolds in several structured stages:

1. Initial Screening

The first step is an initial phone screening with a recruiter. This conversation usually lasts around 30 minutes and serves as an opportunity for the recruiter to gauge your interest in the role, discuss your background, and assess your fit within Informa Tech's culture. Expect to discuss your experience in product management, your understanding of digital platforms, and your approach to stakeholder engagement.

2. Assessment Stage

Following the initial screening, candidates may be required to complete an assessment that tests relevant skills. This could involve a written component, such as an essay or a case study, along with practical tasks that demonstrate your analytical abilities, particularly in Excel. This stage is crucial for evaluating your data literacy and your capacity to extract insights that inform product decisions.

3. Technical Interviews

Candidates who pass the assessment will move on to a series of technical interviews. These interviews typically consist of two to three rounds, where you will meet with various stakeholders, including hiring managers and team members. Expect to discuss your experience with product lifecycle management, requirements analysis, and your familiarity with web technologies and analytics tools. You may also be asked to provide examples of past projects and how you approached challenges in product management.

4. Behavioral Interviews

In addition to technical assessments, behavioral interviews are a key component of the process. These interviews focus on your interpersonal skills, leadership qualities, and ability to work within a matrix organization. You will likely be asked to share experiences that demonstrate your problem-solving abilities, your approach to collaboration, and how you prioritize customer needs in product development.

5. Final Interview

The final stage often involves a panel interview, where you will meet with senior leaders and cross-functional team members. This round is designed to assess your strategic thinking, commercial acumen, and ability to influence stakeholders. You may be asked to present a product strategy or a case study relevant to Informa Tech's business objectives, showcasing your understanding of the market and your vision for product growth.

As you prepare for your interviews, consider the following questions that have been commonly asked during the process.

Here are some tips to help you excel in your interview.

Understand the Company Culture

Informa Tech values a supportive, diverse, and ambitious work environment. Familiarize yourself with their commitment to employee experience, internal promotions, and flexible working patterns. During your interview, express how your values align with theirs and demonstrate your enthusiasm for contributing to a positive workplace culture.

Prepare for a Structured Interview Process

The interview process at Informa Tech can involve multiple rounds, including phone screenings and in-person interviews. Be ready to discuss your experience in managing digital products, as well as your ability to collaborate with cross-functional teams. Prepare to articulate your understanding of the market dynamics relevant to the role and how you can contribute to the company's goals.

Showcase Your Analytical Skills

Given the emphasis on data literacy and analytics in the role, be prepared to discuss how you have used data to inform product decisions in the past. You may be asked to provide examples of how you have conducted gap analyses or utilized metrics to drive product improvements. Brush up on your analytical skills and be ready to demonstrate your ability to extract insights from data.

Highlight Your Customer-Centric Approach

Informa Tech places a strong emphasis on understanding customer needs. Be prepared to share specific examples of how you have prioritized customer feedback in your previous roles. Discuss how you have identified pain points and developed solutions that enhance the customer experience. This will demonstrate your alignment with the company's focus on customer-centricity.

Be Ready for Behavioral Questions

Expect to encounter behavioral questions that assess your problem-solving abilities and how you handle tight deadlines or challenging situations. Use the STAR (Situation, Task, Action, Result) method to structure your responses, ensuring you provide clear and concise examples that highlight your skills and experiences relevant to the role.

Prepare for Technical Discussions

As the role involves managing digital platforms and understanding web technologies, be prepared to discuss your technical knowledge. Familiarize yourself with content management systems, website development processes, and digital best practices. You may be asked to explain how you would approach a migration from a legacy platform, so think through your process and be ready to articulate it clearly.

Build Relationships During the Interview

Informa Tech operates in a matrix-based organization, so demonstrating your ability to build relationships and influence stakeholders is crucial. During the interview, engage with your interviewers by asking insightful questions about their experiences and the team dynamics. This will not only show your interest in the role but also your ability to connect with others.

Follow Up Professionally

After your interviews, send a thoughtful follow-up email to express your gratitude for the opportunity to interview. Reiterate your interest in the role and briefly mention how your skills align with the company's needs. This will leave a positive impression and keep you top of mind as they make their hiring decisions.

By following these tips, you can position yourself as a strong candidate for the Product Manager role at Informa Tech. Good luck!

In this section, we’ll review the various interview questions that might be asked during an interview for a Product Manager role at Informa Tech. The interview process will likely focus on your ability to manage digital products, analyze requirements, and collaborate with cross-functional teams. Be prepared to discuss your experience with product management, customer-centric strategies, and your analytical skills.

Experience and Background

1. Describe a project you managed from inception to launch. What were the key challenges you faced?

This question assesses your project management skills and your ability to navigate challenges.

How to Answer

Discuss a specific project, highlighting your role, the challenges encountered, and how you overcame them. Focus on the impact of your actions on the project's success.

Example

“I led a project to migrate our legacy platform to a new digital solution. The key challenge was aligning the diverse needs of stakeholders. I facilitated regular meetings to gather feedback and ensure everyone was on the same page, which ultimately led to a successful launch.”

Market Understanding

2. How do you assess market dynamics in your coverage area?

This question evaluates your understanding of market analysis and strategic thinking.

How to Answer

Explain your approach to market analysis, including tools and methodologies you use to gather insights and how you apply them to inform product strategy.

Example

“I utilize a combination of market research, competitor analysis, and customer feedback to assess market dynamics. By identifying trends and customer pain points, I can prioritize product features that align with market needs.”

Customer-Centricity

3. How do you ensure that your product decisions are customer-centric?

This question focuses on your ability to prioritize customer needs in product development.

How to Answer

Discuss your methods for gathering customer feedback and how you incorporate that feedback into your product decisions.

Example

“I conduct regular user interviews and surveys to gather insights on customer needs. I also analyze user behavior data to identify pain points, which helps me prioritize features that enhance the user experience.”

Cross-Functional Collaboration

4. Describe a time when you had to influence stakeholders to gain support for a product initiative.

This question assesses your ability to collaborate and influence within a matrix organization.

How to Answer

Share a specific example where you successfully influenced stakeholders, detailing your approach and the outcome.

Example

“I worked on a new feature that required buy-in from both the marketing and development teams. I organized a workshop to present data supporting the feature's potential impact, which helped align everyone’s goals and secured their support.”

Data and Analytics

5. What metrics do you consider most important when evaluating product performance?

This question evaluates your analytical skills and understanding of key performance indicators (KPIs).

How to Answer

Identify the metrics you track and explain why they are important for assessing product success.

Example

“I focus on user engagement metrics, such as active users and session duration, as well as conversion rates. These metrics provide insights into how well the product meets user needs and its overall effectiveness in driving business goals.”