El Confidencial is a forward-thinking company that is transforming its strategy to embrace a data-driven approach, integrating digital analytics and automation into its processes. The Data department plays a crucial role in implementing systems for data acquisition and cleansing, which feed into a data lake that democratizes access to information across all teams. By leveraging advanced tools for monitoring and analyzing metrics, the company applies artificial intelligence and machine learning in its daily operations. Furthermore, El Confidencial fosters a collaborative environment where analytics is a fundamental pillar for strategic decision-making, ensuring that all teams are equipped to utilize data effectively for enhanced performance and innovation.