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A/B Testing

Algorithms

Analytics

Machine Learning

Probability

Product Metrics

Python

Statistics

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Suppose there exists a new airline named Jetco that flies domestically across North America. Jetco recently had a study commissioned that tested the boarding time of every airline, and it came out that Jetco had the fastest average boarding times of any airline.

What factors could have biased this result, and what would you look into?

What could potentially bias the average boarding time in favor of an airline that only flies domestically?

What could potentially bias the average boarding time in favor of an airline that only flies domestically?

Boarding Times Bias

A new airline came out as the fastest average boarding times compared to other airlines.  What factors could have biased this result and what would you look into?

You are testing hundreds of hypotheses with many t-tests. What considerations should be made?

What is a key disadvantage of the F-test when compared to multiple t-tests?

What is a key disadvantage of the F-test when compared to multiple t-tests?

Hundreds of Hypotheses

You are testing hundreds of hypotheses with many t-tests. What considerations should be made?

In an A/B test, how can you check if assignment to the various buckets was truly random?

In an A/B test, which of the following is a common method to determine if the assignment to the test groups was truly random?

In an A/B test, which of the following is a common method to determine if the assignment to the test groups was truly random?

Random Bucketing

A/B Testing & Experimentation

Aaa Salaries by Position

<div><h2>Senior Marketing Research Analyst</h2>ClubLabs is the digital acceleration team for Automobile Club of Southern California, also known as AAA. We are the team responsible for building intuitive customer experiences across the organization's insurance, membership, financial, emergency roadside, and travel services. We're a team of engineers, designers, researchers, and product managers within AAA delivering maximum value to our members and business for a smarter future.We are seeking a motivated and detail-oriented Marketing Research Senior Analyst with experience using Adobe Experience Cloud tools, especially Adobe Real-Time CDP, Adobe Target, and Adobe Journey Optimizer.This individual will contribute to the delivery of personalized, data-informed experiences across email, web, and mobile platforms by supporting personalization initiatives and collaborating with cross-functional teams.What You Will Do<ul><li>Assist in implementing personalized experiences using Adobe Target and Journey Optimizer across digital channels.</li><li>Support the creation and optimization of marketing journeys based on real-time data and customer attributes.</li><li>Help maintain and update customer profiles using Adobe Real-Time CDP.</li><li>Assist in audience segmentation using behavioral and demographic data to support targeted campaigns.</li><li>Support the development, QA, and optimization of multi-channel campaigns aimed at increasing customer engagement.</li><li>Work closely with content, design, and analytics teams to ensure campaign consistency.</li><li>Collaborate on analyzing customer behavior and journeys to identify areas of friction or opportunity.</li><li>Contribute ideas for new personalization or segmentation strategies to enhance performance.</li><li>Support tag implementation and troubleshooting in collaboration with engineering and analytics teams.</li><li>Help ensure Adobe tags and data layers are appropriately configured for campaign targeting and performance measurement.</li></ul>What You Will Need<ul><li>Must have solid experience with Adobe Real-Time CDP, Adobe Target, and/or Adobe Journey Optimizer.</li><li>Foundational understanding of customer data platforms and personalization principles.</li><li>Exposure to email marketing, on-site targeting, or mobile messaging platforms.</li><li>Experience supporting A/B or multivariate testing initiatives.</li><li>Awareness of data privacy regulations (e.g., GDPR, CCPA).</li><li>Strong organizational and problem-solving skills.</li><li>Ability to work collaboratively with cross-functional teams.</li><li>Adobe certifications (or interest in pursuing them), such as Adobe Certified Expert Target or Real-Time CDP-preferred.</li><li>Exposure to HTML/CSS, JavaScript, or tag management systems like Adobe Launch-preferred.</li><li>Experience in industries like eCommerce, financial services, or other data-rich environments-preferred.</li></ul>The starting pay range for this position is:$84,100.00 - $111,900.00Additionally, for full time positions, you will be eligible to participate in our incentive program based upon the achievement of organization, team and personal performance.Remarkable benefits: Health coverage for medical, dental, vision 401(K) saving plan with company match AND Pension Tuition assistance PTO for community volunteer programs Wellness program Employee discounts</div>

Question	Topic	Difficulty	Ask Chance
Boarding Times Bias	Statistics	Medium	Very High
Hundreds of Hypotheses	Statistics	Medium	Very High
Random Bucketing	A/B Testing & Experimentation	Medium	Very High

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