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Statistics & AB Testing

Statistics & AB Testing

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Introduction to Statistics and A/B Testing
Hypothesis Testing
A/B Testing & Experiment Design
Confidence Intervals
A/B Testing Common Scenarios
A/B Testing Tradeoffs
Statistics
Generalized Linear Models and Regression

Before Testing

Before getting into common A/B testing scenarios, let’s quickly review the groundwork that needs to be established beforehand. Some of this will serve as a review from the last chapter.

1. Decide on KPIs of interest.

What do you want to measure? Decide what success looks like. A/B tests are often run to improve click through rates and conversions.

Example - we want

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