Statistics & AB Testing
33 of 69 Completed
Introduction to Statistics and A/B Testing
Hypothesis Testing
A/B Testing & Experiment Design
Confidence Intervals
A/B Testing Common Scenarios
A/B Testing Tradeoffs
Statistics
Generalized Linear Models and Regression
Before Testing
Before getting into common A/B testing scenarios, let’s quickly review the groundwork that needs to be established beforehand. Some of this will serve as a review from the last chapter.
1. Decide on KPIs of interest.
What do you want to measure? Decide what success looks like. A/B tests are often run to improve click through rates and conversions.
Example - we want