Back to Statistics & AB Testing
Statistics & AB Testing

Statistics & AB Testing

33 of 69 Completed

Introduction to Statistics and A/B Testing
Hypothesis Testing
A/B Testing & Experiment Design
Confidence Intervals
A/B Testing Common Scenarios
A/B Testing Tradeoffs
Generalized Linear Models and Regression

Before Testing

Before getting into common A/B testing scenarios, let’s quickly review the groundwork that needs to be established beforehand. Some of this will serve as a review from the last chapter.

1. Decide on KPIs of interest.

What do you want to measure? Decide what success looks like. A/B tests are often run to improve click through rates and conversions.

Example - we want

Good job, keep it up!



You have 36 sections remaining on this learning path.

There's so much more to Interview Query! Sign up to access hundreds of interview questions, expert coaching and a flourishing data science community.