Miami, FL (One Park Dr)
3470 NW 82nd Ave
Miami, FL 33122, USA

Position Title: Content Marketing Analyst (P3)
Company Summary
Crown Castle is the nation’s largest provider of shared communications infrastructure: towers, small cells and fiber. It all works together to meet unprecedented demand—connecting people and communities and transforming the way we do business. Whenever you make a call, track a workout or stream music and videos, we’re the ones providing the communications infrastructure that makes it all possible. From 5G and the internet of things to drones, autonomous vehicles and AR/VR, we enable the technologies that help people stay safe, connected and ready for the future. Crown Castle is publicly traded on the New York Stock Exchange (CCI), is part of the S&P 500 and is one of the largest Real Estate Investment Trusts in the US.
We offer a total benefits package and professional growth development for teammates in any stage of their career. Along with caring for our teammates, we’re an active member in the communities where we live, work and do business. We have a responsibility to give back, which we do through our Connected by Good program. Giving back allows us to improve public spaces where people connect, promote public safety and advance access to education and technology.
Role
As a Content Marketing Analyst, you will play a critical role in shaping and advancing our content strategy to increase market awareness, generate demand, accelerate our pipeline and grow sales. As the content champion, you’ll be passionate about understanding the buyer lifecycle and strategically aligning content against it to drive conversion. You will apply your skill set against a variety of business outcomes, like driving leads for sales, increasing customer retention and driving expansion within existing accounts. If you’re a creative and results-driven content marketer who is passionate about building materials that drive buying, we want you.
Essential Job Functions
Envision, imagine and build a content strategy in partnership with third-party agencies to define the role of content across our marketing ecosystem. Includes how it helps us achieve our integrated marketing goals, principles for extending the strategy into our channels, and the governance that manages it.
Continually build and drive our content engine, creating a process for consistently producing high-quality content pieces that align with what our buyers are looking for based on moment in the lifecycle or behavioral triggers.
Work with multiple cross-functional partners to develop content from discovery and intake to brief development and activation creation.
Collaborate with other content authors and design teammates who work on the website, social media, campaign or other materials.
Support establishing KPIs for content strategies to optimize spend, track performance and ultimately measure ROI.
Demonstrated excellence writing clean, concise, well-polished copy that fits in line with brand voice and tone while meeting digital marketing best practices.
Understanding of existing and emerging trends, best practices and new technologies - includes digital channels like email marketing, paid advertising, and SEO.
Education/Certifications
BS/BA required in Marketing, Business or Communications-related field
5+ years of overall experience in a business environment
3-5+ years of content marketing experience, B2B preferred
Demonstrated track record of success in developing and implementing a content strategy
Experience working with large teams across multiple organizations
Proficiency in Microsoft tools - Excel, PowerPoint, Teams and Word
Familiarity with modern marketing including demand-generation, digital marketing channels, brand and marketing strategy, MarCom technology stack and tools
Ability to thrive in a dynamic, fast-paced environment while managing competing priorities and deadlines
Execution and problem-solving skills, resourcefulness, attention to detail, and comfort tackling feedback and ambiguity
Self-confident, empowered to bring ideas to the table and work in a self-directed environment
Professional presence and ability to communicate with senior-level stakeholders
Customer-first, revenue-centric, value creation attitude with a focus on problem solving
Proven track record of performing in a matrix environment
Ability to flex between tactical execution and strategic implementation
A love for rolling up your sleeves and getting to work
Collaborative style with team and teammate success a must
Previous work experience in an agency environment a plus
Familiarity with telecom, networking and/or enterprise software a plus
Organizational Relationship
Reports to: Marketing Manager
Title(s) of direct reports (if applicable): N/A
Working Conditions: This role falls into our hybrid work model working in the office on Tuesday through Thursday. On Mondays and Fridays, teammates on the hybrid schedule will have the option to work from the office or home. There is an expectation of collaboration with teammates and stakeholders for moments that matter that could require travel.

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Job Summary As the Direct Mail and Email Analyst for North America, you will be responsible for driving data-driven marketing initiatives and leveraging analytical insights to optimize direct mail lists, campaign performance and produce key monthly reports. Working closely with the Sr. Manager of Marketing and global teams, you will lead the planning, execution, and analysis of direct mail and email campaigns with a strong emphasis on database management, customer list segmentation, and performance evaluation. Responsibilities and Accountabilities + Utilize direct mail database marketing techniques to segment audiences effectively and personalize direct mail and email marketing communications. + Plan, execute, and optimize targeted direct mail campaigns, overseeing list segmentation, modeling, creative development, production coordination, and post-campaign analysis. + Create mailing lists for various direct mail and email activities incorporating a variety profile and past travel data for consumers and travel agents from reservations and email system databases. + Conduct thorough post-campaign analysis of Crystals direct mail campaigns, identifying trends, opportunities, and areas for improvement to help optimize return on investment. + Complete back-end analysis of direct mail initiatives including evaluating response rates and ROI by mailing segment. + Coordinate with mail house on all direct mail lists to ensure files are properly processed and approve laser proofs. + Ensure alignment of marketing campaigns and content strategies with the broader Crystal brand strategy, leveraging analytical insights to inform decision-making. + Develop insight-led creative briefs, guiding messaging strategies based on data-driven insights. + Collaborate with proofreaders to ensure accuracy, grammar, and brand consistency across all communications. + Manage the marketing calendar and ongoing creative deliverables in collaboration with the global shared services team. + Conduct regular reviews and updates of the marketing plan, incorporating insights from data analysis. + Track all direct marketing expenditures, manage monthly budgets, and submit invoices for processing in a timely manner. + Exercise discretion and independent judgment in all aspects of job functions. + Position requires imagination, originality, and talent in the marketing field Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Functions, duties, responsibilities, and activities may change at any time with or without notice. Work Environment Works in a typical office environment with quiet-to-moderate noise generated by computer printer, fax machine and light traffic. Traveling may be required. Physical Demands Requires sitting, standing, walking, bending, and reaching. May require lifting or pushing up to 25 pounds. Requires manual dexterity sufficient to operate standard office machines such as computers, fax machines, calculators, the telephone, and other office equipment. Expected Hours of Work The position is fulltime and frequently requires working additional time outside of normal business hours. Requirements Education: Bachelors degree in Marketing, Advertising, Communications, or related field preferred Experience: 3+ years of experience in marketing or advertising, hospitality/travel experience a plus. Skills/Qualifications: + Proficiency in Microsoft Outlook, Word, Excel (advanced), and PowerPoint programs. + Skills in Power BI preferred + Strong analytical skills with the ability to interpret data, analyze trends, and draw actionable insights. + Strong editing and proofreading skills. + Firm understanding of direct marketing and performance marketing strategies. + Familiarity with marketing tactics and strategies for affluent markets. + Must be highly detailed-oriented with strong organizational and follow-up skills. + Team player with a positive attitude who works well cross-functionally. + Resourceful, creative self-starter who takes initiative to learn processes and get things done with little supervision. + Ability to multi-task and thrive in a fast-paced environment where strategic brand-building efforts are priority start-up experience a plus. + Experience with database management and segmentation techniques. + Experience/understanding of custom databases required

Alphametic is seeking a skilled Digital Marketing Analyst to join our team in Miami and provide support for our digital marketing initiatives, focused on SEO/SEM/PPC deliverables, managing campaigns, client service, and analytics. Alphametic is a digital marketing agency in Miami that helps businesses get more leads with SEO, digital ads, and smart content. Alphametic’s team of experienced digital strategists and analysts is focused on delivering high-impact solutions for businesses that want results, advanced skills, and exceptional service. Alphametic has worked with some of the most iconic brands in the world and with many small to mid-market businesses looking to level up their digital marketing game. Alphametic’s work and ideas have been featured in Inc, Forbes, Chicago Tribune, eMarketer, Huffington Post, Mashable, SMX, and Digital Summits. Alphametic is a certified Google Partner agency located in the heart of the Downtown Miami business district. Your responsibilities will involve SEO audits, content strategy, keyword research, SEO monitoring, SEO trends, Google Ads management, PPC campaigns, Facebook Ads, paid social, gathering and evaluating data, consulting clients, reporting, presentation, and liaising with clients and Alphametic Account Managers. To excel in this role, you must have strong analytical skills, 2-3 years minimum of hands-on full-time SEO/SEM/PPC experience, and be capable of presenting practical insights to guide digital marketing strategies. An outstanding candidate will also demonstrate exceptional communication skills, be meticulous, detail-oriented, and collaborate effectively within a team. Familiarity with Google Analytics 4 and Looker Studio is a plus. *** Apply only if you have 2-3 years minimum of hands-on, full-time SEO/SEM/PPC experience and are located in Florida **** Requirements: <ul><li>A minimum of 2-3 years of hands-on SEO/SEM/PPC experience, including planning, implementing, consulting, reporting, and communicating results to stakeholders</li><li>Superb analytical, project management and presentation skills</li><li>Advanced understanding of and experience with SEO/SEM/PPC tools, such as SEMRush, Google Analytics, Google Ads, AI, Moz, Ahrefs, Google Search Conole, or similar</li><li>Demonstrated experience in delivering search marketing results</li><li>A combination of good communication and analytical skills</li><li>Strong work ethic and ability to perform independently</li><li>Detailed-oriented project management and account coordination skills</li></ul> Responsibilities:<ul><li>Gathering and examining data related to keywords, trends, audiences, and web behavior using Google Ads, GA4, Looker Studio, SEO tools, SEMrush, and similar platforms</li><li>Generating impactful SEO audits, strategies and deliverables for clients</li><li>Management and implementation of new campaigns in Google Ads, including bidding, testing and optimizing</li><li>Assessing SEO/SEM/PPC strategies, analyzing key metrics, and identifying opportunities to boost performance</li><li>Presenting insights from your analyses to clients and account directors, including practical suggestions and recommendations.</li><li>Creating dashboards, data visualizations, and reports on performance using Looker Studio and GA4.</li><li>Observing and evaluating digital media and marketing trends using tools like SEMrush, Moz, Google Keyword Planner, and similar tools.</li><li>Engaging in communication and presentations with colleagues, managers, and clients over Email, Slack, Asana, and Zoom.</li></ul> Job Location: Miami (Hybrid: 3 days on-site and 2 days remote per week) Job Types: Full-time Schedule: Monday to Friday Experience: Digital marketing: 2-3 years full-time minimum (Required) Work Location: Hybrid remote in Miami, FL 33131

Founded in 1979, Related Group has evolved from an affordable housing developer into a global leader in sophisticated metropolitan living, renowned for its iconic designs, groundbreaking partnerships, and museum-quality art installations. Over 45 years, Related has built, rehabilitated, and managed over 100,000 units, earning its place as one of the most prolific names in real estate. Today, the company is in its most significant expansion yet, with more than 90 active developments across the U.S. and Latin America, spanning luxury condominiums, market-rate rentals, mixed-use centers, and affordable properties. Led by the Pérez family and a team of the industry's top veterans, Related continues to push the industry bar higher, delivering innovative residential communities that positively transform cities, forge new trails and improve quality of life across all demographics.Supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website and promote online presence. Utilize search engine optimization (SE) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Analyst II develops, curates, and deploys compelling content to attract, engage and retain visitors and promote sales. Prepares and launches social media, email and mobile marketing campaigns. Also, collects and analyzes online statistics to identify marketplace trends and best practices to optimize online marketing performance.Your responsibilities will include tracking online marketing trends, collecting and analyzing data, developing campaign strategies, optimizing and reporting online campaign performance, and communicating with clients.To be successful as a digital marketing analyst, you should have strong technical skills and be able to present actionable insights to inform digital marketing strategies. A top-notch digital marketing analyst should also have excellent analytical skills, be detail-oriented, and work well within a team.Digital Marketing Analyst Responsibilities:Collecting and analyzing customer, marketing, and web behavioral data.Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance.Developing and presenting learnings from your analyses, including actionable insights and recommendations.Developing digital campaign and web measurement strategies.Creating dashboards, data visualizations, and campaign and website performance reports.Monitoring and analyzing digital media and marketing trends.Communicating and presenting to colleagues, senior managers, and clients.Liaise with agency partners and ensure optimal budget usage. Digital Marketing Analyst Requirements:Bachelor's degree in marketing or a related field.Experience with analytical and reporting tools, including Tableau, Google Analytics, and Data Studio.Deep knowledge of digital marketing across social, display, and programmatic platforms.Strong analytical and strategic thinking skills.Ability to make data-driven decisions.Excellent interpersonal and collaboration skills.Strong communication and presentation skills.3-4 years experience with digital ad platforms such as Google Ads and Meta Ads ManagerGoogle Ads Search CertificationGoogle Ads Display CertificationGoogle Analytics CertificationMeta Digital Marketing Associate CertificationBenefits as a Related Employee:Base Salary and Performance bonusMedical, dental, vision, legal services, flexible spending account. Employer Match Commuter Benefits.The benefits package includes 100 percent employer-paid life and disability insurance.Employer Matching 401k.Upward MobilityEmployee Engagement and Wellness programs.Company-paid Vacation, Sick, Personal, and Holiday Time.Opportunities for Professional Development and Tuition Reimbursement.The Related Group is proud to be an Equal Opportunity Employer.We are a Drug-Free Workplace.

<h3>Job Description</h3><div>Job Description<div><div>JOB SUMMARY The Marketing Analyst will serve as the primary driver of data insights and strategy for the marketing team, focusing on optimizing acquisition, engagement, and retention efforts. This role will design and maintain robust reporting frameworks, analyze marketing performance across all channels, and translate data into actionable recommendations. By partnering closely with cross-functional teams, including marketing, business intelligence, tech, the Marketing Analyst will ensure data integrity, support strategic decision-making, and drive meaningful revenue growth.The ideal candidate is both analytically and strategically minded and has a proven ability to derive insights from complex datasets.ESSENTIAL FUNCTIONS<ul><li>Develop and maintain comprehensive dashboards to monitor key marketing metrics such as CAC, ROAS, LTV, and engagement rates. </li><li>Analyze campaign performance across paid (e.g., Google, Meta, TikTok), organic, and owned channels (email, SMS) to identify opportunities for optimization.</li><li>Implement and refine attribution models to evaluate the effectiveness of marketing channels and campaigns. </li><li>Ensure consistent use of UTM parameters and alignment with attribution strategies.</li><li>Conduct A/B tests and experiments to identify growth opportunities, improve funnel performance, and optimize campaigns. </li><li>Provide actionable insights to improve segmentation and targeting strategies across channels.</li><li>Partner with Business Analytics, internal and external channel teams to maintain data accuracy, ensure proper tracking instrumentation, and support data integration projects. </li><li>Collaborate with lifecycle and paid media teams to optimize customer journeys and cross-channel effectiveness.</li><li>Create actionable weekly and monthly reports to inform leadership on performance, trends, and revenue opportunities. </li><li>Forecast and model revenue impact of new strategies, channel optimizations, and product changes.</li></ul>QUALIFICATIONS<ul><li>4-5+ years of experience in marketing analytics or a related field.</li><li>Strong analytical skills with proficiency in tools like BI, SQL, Looker, Tableau, and Google Analytics 4 (GA4).</li><li>Proven ability to design and execute A/B testing and statistical analyses.</li><li>Experience working with paid media platforms (e.g., Meta, Google Ads, TikTok), email/SMS tools (e.g., Klaviyo, Attentive), and customer lifecycle analytics.</li><li>Familiarity with attribution models and advanced analytics techniques (e.g., predictive modeling).</li><li>Strong communication skills with the ability to present technical findings to non-technical stakeholders.</li><li>Self-starter with the ability to prioritize and manage multiple projects </li></ul>PHYSICAL DEMANDS<ul><li>Lifting: Exerting up to 20 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull, or otherwise move objects, including the human body.</li><li>Reaching: Extending hands and arms in any direction.</li><li>Sitting: Must be able to remain in the seated, stationary position throughout the workday.</li></ul> Luxury Brand Partners is proud to be an Equal Opportunity Employer committed to supporting the BIPOC community. All applicants will be considered for employment without attention to race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy, or related conditions (including breastfeeding), or any other basis protected by law. Luxury Brand Partners will not tolerate discrimination or harassment based on any of these characteristics and has a strict no-retaliation policy. Luxury Brand Partners, LLC participates in E-Verify. What is E-Verify? (PDF). Also, see E-Verify Right to Work (PDF). Disclaimer: The salary range provided for this position is intended to be a general guideline. Actual compensation may vary depending on factors such as candidate's qualifications, experience, and geographic location.</div></div></div>

<candidate-physical-location>The Related Group 2850 Tigertail Ave Coconut Grove, FL 33133, USA </candidate-physical-location> <h3>Description </h3>Founded in 1979, Related Group has evolved from an affordable housing developer into a global leader in sophisticated metropolitan living, renowned for its iconic designs, groundbreaking partnerships, and museum-quality art installations. Over 45 years, Related has built, rehabilitated, and managed over 100,000 units, earning its place as one of the most prolific names in real estate. Today, the company is in its most significant expansion yet, with more than 90 active developments across the U.S. and Latin America, spanning luxury condominiums, market-rate rentals, mixed-use centers, and affordable properties. Led by the Pérez family and a team of the industry's top veterans, Related continues to push the industry bar higher, delivering innovative residential communities that positively transform cities, forge new trails and improve quality of life across all demographics. Supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website and promote online presence. Utilize search engine optimization (SE) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Being a Digital Marketing Analyst II develops, curates, and deploys compelling content to attract, engage and retain visitors and promote sales. Prepares and launches social media, email and mobile marketing campaigns. Also, collects and analyzes online statistics to identify marketplace trends and best practices to optimize online marketing performance. Your responsibilities will include tracking online marketing trends, collecting and analyzing data, developing campaign strategies, optimizing and reporting online campaign performance, and communicating with clients. To be successful as a digital marketing analyst, you should have strong technical skills and be able to present actionable insights to inform digital marketing strategies. A top-notch digital marketing analyst should also have excellent analytical skills, be detail-oriented, and work well within a team. Digital Marketing Analyst Responsibilities: <ul><li>Collecting and analyzing customer, marketing, and web behavioral data. </li><li>Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance. </li><li>Developing and presenting learnings from your analyses, including actionable insights and recommendations. </li><li>Developing digital campaign and web measurement strategies. </li><li>Creating dashboards, data visualizations, and campaign and website performance reports. </li><li>Monitoring and analyzing digital media and marketing trends. </li><li>Communicating and presenting to colleagues, senior managers, and clients. </li><li>Liaise with agency partners and ensure optimal budget usage. </li> </ul>Digital Marketing Analyst Requirements: <ul><li>Bachelor's degree in marketing or a related field. </li><li>Experience with analytical and reporting tools, including Tableau, Google Analytics, and Data Studio. </li><li>Deep knowledge of digital marketing across social, display, and programmatic platforms. </li><li>Strong analytical and strategic thinking skills. </li><li>Ability to make data-driven decisions. </li><li>Excellent interpersonal and collaboration skills. </li><li>Strong communication and presentation skills. </li><li>3-4 years experience with digital ad platforms such as Google Ads and Meta Ads Manager. </li><li>Google Ads Search Certification. </li><li>Google Ads Display Certification. </li><li>Google Analytics Certification. </li><li>Meta Digital Marketing Associate Certification. </li> </ul>Benefits as a Related Employee: <ul><li>Base Salary and Performance bonus. </li><li>The benefits package includes 100 percent employer-paid life and disability insurance. </li><li>Employer Matching 401k. </li><li>Upward Mobility. </li><li>Employee Engagement and Wellness programs. </li><li>Company-paid Vacation, Sick, Personal, and Holiday Time. </li><li>Opportunities for Professional Development and Tuition Reimbursement. </li> </ul>The Related Group is proud to be an Equal Opportunity Employer. #J-18808-Ljbffr

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Marketing Analyst Jobs in Miami, FL

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