<h3>Job Description</h3><div>Job Description<div><strong>Optimization Analytics Specialist</strong><br><br><strong>Main Points </strong><ul><li>Salary: 90k-110k depending on experience</li><li>Hybrid Role</li><li>Must Have Adobe Analytics experience</li><li>Must Have Experience with SQL and Tableau </li></ul><br /><strong>Job Duties</strong><ul><li>Build and operationalize measurement framework for all digital marketing initiatives including test and learn growth programs and ongoing programs</li><li>Oversee, monitor, and report on performance across digital channels including tracking key metrics such as traffic, engagement, conversion, AOV, CAC, LTV etc. </li><li>Develop recommendations to enhance both tactical and strategic campaigns and business outcomes </li><li>Track ROI and overall marketing spend </li></ul><strong>Qualifications</strong><ul><li>5+ years’ work experience plus bachelor's degree or equivalent combination of education and experience</li><li>3+ years’ experience in digital marketing analytics, <em>must include measuring performance of site, paid search, paid media, digital advertising and display</em></li><li>Advanced level proficiency using <em>Adobe Analytics</em> and Excel</li><li>Thorough understanding of channel mechanics, KPIs and best practices for e-commerce, paid media and retargeting; experience measuring campaign performance, and paid media ROAS</li><li>Strong analytical skills including experience building measurement and testing plans, generating models for performance projections, and analyzing results</li><li>Excellent listening and oral and written communication skills; must quickly understand program business objectives and translate those goals into measurable, channel-specific success metrics </li><li>Proven ability to independently manage multiple projects and shift priorities based on business needs</li></ul><p>Powered by JazzHR</p><p>l1KHvFXTJc</p></div></div>

<h3>Job Description</h3><div>Job Description<div><p>•<b>Position</b>: Sr. Marketing Analyst</p><p>•<b>Location</b>:<b> </b>Hunt Valley, MD</p><p>•<b>Type of Employment</b>: Direct Hire</p><ul><li><b>Salary</b>:<b> </b>$60-75K (Potentially higher for the right candidate)</li><li><b>Citizenship: </b>US Citizen or Green Cad Holder </li></ul><p></p><p>Responsibilities:</p><ul><li>Multi-task projects at every stage from development through implementation</li><li>Develop complex proposals and qualifications packages and presentations in response to RFPs, RFQs, Solicitations, Letters of Interest, etc.</li><li>Develop, establish and maintain marketing strategies to meet organizational objectives</li><li>Assist in making go/no go decisions relating to leads</li><li>Research project and related firm data and industry trends helpful in the sales process</li><li>Keep updated information on staff members and prepare resumes</li><li>Generate, update and file government forms. (SF 254/SF 255/SF 330)</li><li>Maintain in-house photographs and other presentation materials</li><li>Produce company advertisements and promotional materials including award and article submissions</li><li>Manage and maintain mailing and email lists in conjunction with Marketing Coordinators</li><li>Exercise a wide degree of independent thought and judgment</li><li>Meet with Departments Leads to discuss future marketing strategies</li></ul><p>Qualifications:</p><ul><li>Bachelor's degree with emphasis in marketing, advertising, or journalism curriculum</li><li>Minimum 5 years' marketing and proposal development experience, preferable in the A/E/C industry. Additional experience may be used in lieu of Bachelor's degree</li><li>Senior-level knowledge of marketing disciplines and practices</li><li>Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint), and Adobe Creative Suite (InDesign, Photoshop, Illustrator) required; graphic design skills a plus</li><li>Ability to meet deadlines and work well under pressure</li><li>Excellent computer and graphic skills</li><li>Excellent organizational skills</li><li>Excellent written and oral expression in English</li><li>Efficiency, accuracy and strong attention to detail</li><li>Ability to work in a team-oriented environment</li></ul><p></p><p></p><p>Powered by JazzHR</p><p>JYgER6MTa8</p></div></div>

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Marketing Analyst Latitude, Inc. Jobs

Optimization Marketing AnalystApril 30, 2024

Optimization Marketing AnalystApril 23, 2024

Sr Marketing Analyst 42April 23, 2024

Optimization Marketing AnalystApril 12, 2024

Sr Marketing Analyst 42April 9, 2024