<h3>Job Description</h3><div>Job Description<div><div>PMG is a digital company that helps marketers connect people with their brand. Focused on people and grounded in data, our award-winning culture fosters meaningful careers. Partnering with the most iconic brands in the world, we put people at the center of everything we do to deliver value, innovation, and business transformation.</div>Responsibilities:<ul><li>Independently translate client requests into dashboards and reports in common BI tools, such as: Tableau, Looker Studio or Power BI (we most commonly use Tableau and Looker at PMG)</li><li>Consistently implement data management best practices and understands why to follow them (Proficient in data cleansing techniques, such as removing duplicates, standardizing formats and handling missing data) - Familiarity with data warehousing concepts and ETL processes </li><li>Play an active role in planning and executing projects: define project scope, set realistic timelines, create project plans, manage the project. Identify risk and steps for mitigation; understand the importance of documenting projects, transformations and data models</li><li>Support onboarding, training and mentoring of junior analysts</li><li>Effectively communicate with customers and internal stakeholders; understand customer problems and provide tailored solutions in order to ensure customer satisfaction </li><li>Actively listen to customer feedback and collaborate with internal teams to address customer needs, as they arise</li><li>Independently work with internal media leaders internally at PMG in order to conduct analysis; collect and visualize datasets when necessary to support media questions</li></ul>Required Skills & Experience<ul><li>2+ years of experience automating reports in Excel/Google Sheets </li><li>2+ years of experience working within data warehouse tools such as RedShift and BigQuery (both will be used in this role at PMG), and the ability to work interchangeably within the two</li><li>2+ years of experience as a Marketing Data Analyst in either a marketing agency or in house retail environment </li><li>2+ years of experience in pulling data from tools such as Tableau or Looker Studio for reporting purposes </li><li>Ability to use SQL to clean and transform complex datasets, with limited supervision</li><li>Ability to interchangeably use two or more database syntaxes (variations of SQL language) throughout the day</li><li>Basic understanding of Media Mix Modeling and why to leverage it in paid media/marketing environments</li></ul><div>About PMG: PMG is a global independent digital company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG uses business strategy and transformation, creative, media, and insights, as well as its proprietary marketing intelligence platform Alli, to deliver Digital Made for Humans™. Our team is made up of over 500 employees globally, and our work for brands like Apple, Athleta, Best Western Hotels & Resorts, Kohler, McDonald's, Nike, Old Navy, Sephora and Shake Shack runs across 85+ countries and has received top industry recognition from Cannes Lions to Adweek Media Plan of the Year.Named to Ad Age's 2023 A-List, MediaPost's 2023 Independent Agency of the Year, and Adweek's 2021 Breakthrough Media Agency of the Year, PMG has grown through commitments to continuous improvement, business integrity, and cultivating dynamic relationships. We are proud to be named among Fast Company's Best Workplaces for Innovators, Fortune's Best Workplaces for Women, Fortune's Best Workplaces in Advertising & Marketing (ranked #1), and to be the only company named to Ad Age's Best Places to Work nine years in a row.Being part of PMG means being part of a company culture that's unmatched in digital. We're willing to work hard to serve our clients and deliver value, results, and innovation -- which often requires true grit and remaining agile. We believe in taking care of ourselves and each other so that we continuously improve in every way. We'd love to get to know you and share more about why we love PMG and the work we do. In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe we only change for the better by bringing different people to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Learn more about our commitment to Diversity and Inclusion and our action plan for change here.</div></div></div>

PMG is a digital company that helps marketers connect people with their brand. Focused on people and grounded in data, our award-winning culture fosters meaningful careers. Partnering with the most iconic brands in the world, we put people at the center of everything we do to deliver value, innovation, and business transformation. Responsibilities: <ul> <li>Independently translate client requests into dashboards and reports in common BI tools, such as: Tableau, Looker Studio or Power BI (we most commonly use Tableau and Looker at PMG)</li> <li>Consistently implement data management best practices and understands why to follow them (Proficient in data cleansing techniques, such as removing duplicates, standardizing formats and handling missing data) - Familiarity with data warehousing concepts and ETL processes </li> <li>Play an active role in planning and executing projects: define project scope, set realistic timelines, create project plans, manage the project. Identify risk and steps for mitigation; understand the importance of documenting projects, transformations and data models</li> <li>Support onboarding, training and mentoring of junior analysts</li> <li>Effectively communicate with customers and internal stakeholders; understand customer problems and provide tailored solutions in order to ensure customer satisfaction </li> <li>Actively listen to customer feedback and collaborate with internal teams to address customer needs, as they arise</li> <li>Independently work with internal media leaders internally at PMG in order to conduct analysis; collect and visualize datasets when necessary to support media questions</li> </ul> Required Skills & Experience <ul> <li>2+ years of experience automating reports in Excel/Google Sheets </li> <li>2+ years of experience working within data warehouse tools such as RedShift and BigQuery (both will be used in this role at PMG), and the ability to work interchangeably within the two</li> <li>2+ years of experience as a Marketing Data Analyst in either a marketing agency or in house retail environment </li> <li>2+ years of experience in pulling data from tools such as Tableau or Looker Studio for reporting purposes </li> <li>Ability to use SQL to clean and transform complex datasets, with limited supervision</li> <li>Ability to interchangeably use two or more database syntaxes (variations of SQL language) throughout the day</li> <li>Basic understanding of Media Mix Modeling and why to leverage it in paid media/marketing environments</li> </ul> About PMG: PMG is a global independent digital company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG uses business strategy and transformation, creative, media, and insights, as well as its proprietary marketing intelligence platform Alli, to deliver Digital Made for Humans™. Our team is made up of over 500 employees globally, and our work for brands like Apple, Athleta, Best Western Hotels & Resorts, Kohler, McDonald's, Nike, Old Navy, Sephora and Shake Shack runs across 85+ countries and has received top industry recognition from Cannes Lions to Adweek Media Plan of the Year. Named to Ad Age's 2023 A-List, MediaPost's 2023 Independent Agency of the Year, and Adweek's 2021 Breakthrough Media Agency of the Year, PMG has grown through commitments to continuous improvement, business integrity, and cultivating dynamic relationships. We are proud to be named among Fast Company's Best Workplaces for Innovators, Fortune's Best Workplaces for Women, Fortune's Best Workplaces in Advertising & Marketing (ranked #1), and to be the only company named to Ad Age's Best Places to Work nine years in a row. Being part of PMG means being part of a company culture that's unmatched in digital. We're willing to work hard to serve our clients and deliver value, results, and innovationwhich often requires true grit and remaining agile. We believe in taking care of ourselves and each other so that we continuously improve in every way. We'd love to get to know you and share more about why we love PMG and the work we do. In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe we only change for the better by bringing different people to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Learn more about our commitment to Diversity and Inclusion and our action plan for change here.

ECCO Select is certified as a Women-owned, Minority-owned, Small Business Enterprise. We are a talent acquisition and advisory consulting company, specializing in providing people, process, and technology solutions for our clients’ needs. ECCO Select has experience in assisting our commercial and government clients successfully manage projects and programs that transform their business operations through a variety of IT solutions. We’re the talent behind the technology. To find out more about ECCO visit <a>www.eccoselect.com</a>. The Senior Analyst supports internal audiences and client stakeholders by pulling and analyzing data and consumer behavior to provide actionable insights and recommendations. You will help analyze available data to determine the appropriate next steps for providing the most relevant information to stakeholders for business and marketing decisions. Responsibilities<ul><li>Synthesize and interpret marketing data into a narrative of business performance and actionable insights in deliverables of various formats</li><li>Create measurement frameworks that identify KPIs and diagnostic measures for marketing programs</li><li>Enable behavior tracking on various digital platforms</li><li>Extract data from various digital tools</li><li>Manage data accuracy and integrity for client marketing programs</li><li>Plan, implement and manage marketing optimization programs (e.g.: A/B testing)</li><li>Create and design business and marketing dashboards that align to client program objectives and various audiences</li><li>Implement, collect, and analyze natural language data across social media platforms</li><li>Additional responsibilities as assigned</li></ul> Skills & Experience<ul><li>4+ years of related experience working in marketing analytics</li><li>Demonstrated ability to connect paid media tools, CRM, and Social Monitoring tools with site analytics tools to gain integrated online marketing insights</li><li>Experience building dashboards in Adverity, Datorama or similar</li><li>Proficiency with 3rd party tools: SimilarWeb, FullStory, FastMatics, Sprout, Brandwatch, etc</li><li>Deep experience in data analysis and report generation through tools such as Excel, Tableau, PowerBI, SPSS etc.</li><li>Expert knowledge in digital metrics, dimensions and KPIs</li><li>Experience working independently, self-managing, and managing others on projects to deliver results supporting multiple clients and stakeholders</li><li>Hands-on experience with web analytics platform(s) (Adobe Analytics, Google Analytics, etc.)</li><li>Experience with multivariate and experimental test platform(s) (Adobe Target, Optimizely, Visual Website Optimizer, etc.)</li><li>Experience with predictive analytics and CRM applications a plus</li></ul> Our Commitment We would love to have you join our team! ECCO Select is committed to hiring and retaining a diverse workforce. ECCO Select’s policy is to provide equal opportunity to all people without regard to race, color, religion, national origin, ancestry, marital status, veteran status, age, disability, pregnancy, genetic information, citizenship status, sex, sexual orientation, gender identity or any other legally protected category. <a>Equal Employment Opportunity is The Law</a><a>This Organization Participates in E-Verify</a>

Are you a digital marketing analyst who can build integrated dashboards, turn data into actionable insights, and communicate those insights and recommendations brilliantly through visualization tools like Tableau? Do you enjoy working alongside internal stakeholders in digital acquisition, engagement, and awareness efforts? Would you like to do meaningful work being part of one of the nation’s leading health systems? This is a great role for a digital analyst who would enjoy helping an organization move from single-channel analysis to integrated-channel analysis while being part of a growing team. It is a great role for someone who doesn’t want to just help sell stuff but wants to be part of a truly meaningful mission. Please note that significant analysis experience supporting digital marketing efforts is mandatory. You would spend your time:-Creating dashboards, data visualizations, campaigns, and website performance reports.-Developing and presenting learnings from the analyses, including actionable insights and recommendations to internal stakeholders.-Collecting, organizing, and analyzing customer, campaign, and web behavioral data.-Developing analytics plans to support customer journeys that map out the user's path to conversion.-Recommending and implementing testing strategies, analyzing key metrics, and identifying opportunities for improvement-Developing UTM best practices and assessing UTM strategy to enhance learning. Please note this role requires knowledge of digital marketing channels and five years of experience working in a digital marketing team or supporting a digital marketing team. The role is remote. The successful candidate must be able to travel to Central Virginia one day a month. Mid-Atlantic Region of the East Coast, Virginia, DC, Charlotte, Raleigh, and North Eastern NC are likely the best locations for a candidate. The base salary is between $90K and $1115K depending on experience. Minimum requirements include a Bachelor’s degree and at least 5 years of experience focusing on leveraging digital marketing analytics and insights in support of digital marketing efforts. If you are qualified and interested in learning more about the role, please apply. We look forward to meeting you.

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Marketing Analyst Jobs in Dallas, TX

Digital Marketing AnalystApril 10, 2024

Digital Marketing AnalystApril 1, 2024

Marketing AnalystMarch 28, 2024

Digital Marketing Analyst Remote Or HybridMarch 26, 2024

Digital Marketing Analyst Remote Or HybridMarch 24, 2024

Digital Marketing Analyst Ii Adtech Programmatic Irvingdallas TexasMarch 24, 2024

Digital Marketing Analyst Remote Or HybridMarch 23, 2024

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Digital Marketing Analyst Remote Or HybridMarch 22, 2024