In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen. At PrizePicks, we are the fastest growing sports company in North America, as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 450 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom. Ready to reimagine the DFS industry together? We seek an inquisitive, highly analytical, and detail-oriented Data Analyst experienced in Retention Marketing. This data-centric role is vital for building and maintaining analytics tools and workflows. Candidates who can flex their SQL skill set and analyze essential data to guide decision-making will stand out the most. A passion for solving problems around segmentation strategy, retention spend optimization, and guiding profitable growth for the business is essential for success. You're an excellent fit for this role if you're comfortable managing projects simultaneously, working with a cross-functional team, and informing and influencing stakeholders with data and insights to drive outcomes. What you'll do: <ul> <li>Own the topic of retention loyalty program analytics through segmented gamified strategy, creating a personalized user experience, and optimizing reinvestment spend</li> <li>Perform A/B testing to understand the effects of different loyalty aspects on user behavior and retention</li> <li>Create, understand, and identify opportunities within the loyalty program</li> <li>Develop data collection, data analysis and business intelligence reporting systems to measure and inform business strategy for a new loyalty program and general retention strategy</li> <li>Create presentations and written documents with little guidance, and present to both technical and non-technical audiences in an effective way, articulating ideas and opinions clearly and efficiently</li> <li>Collaborate with decision-makers on the Retention Marketing team to understand their goals, and proactively identify opportunities to use data to develop new insights, guide strategy, and improve business results</li> </ul> What you have: <ul> <li>2+ years of Data Analytics experience in an ecommerce, direct-to-consumer or retail environment (retention marketing domain experience preferred)</li> <li>Advanced knowledge of SQL, including comfort with analytic functions, window functions, and common table expressions</li> <li>2+ years' experience using data visualization tools (Tableau preferred) & scripting languages (Python)</li> <li>Advanced ability to draw insights from analysis, supported by data, and clearly communicate them to stakeholders, including senior management</li> <li>Intellectual curiosity, and solid understanding in data sources and ecosystems, with the ability to see from the brand's business lens</li> <li>Strong communication skills, both written and oral</li> </ul> Where you'll live: <ul> <li>Anywhere in the US is fine, but Atlanta would be preferred.</li> </ul> Benefits you'll receive: In addition to your great compensation package, we'll shower you with perks including: <ul> <li>Company-subsidized medical, dental, & vision plans </li> <li>401(k) plan with company match</li> <li>Long-term incentives and bi-annual bonus</li> <li>Flexible PTO to encourage a healthy work/life balance (2- weeks STRONGLY encouraged!)</li> <li>Generous paid leave programs, including 16-week paid parental leave and disability benefits</li> <li>Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked</li> <li>Company-wide in-person events and team outings</li> <li>Lifestyle enhancement program</li> <li>Company equipment provided (Windows & Mac options)</li> <li>Annual performance reviews with opportunities for growth and career development</li> </ul> You must be authorized to work for any employer in the U.S.We are unable to sponsor or take over sponsorship of an employment Visa at this time. PrizePicks is an Equal Opportunity Employer.All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Position Purpose: The Sr. Analyst, Marketing analytics will support the measurement and optimization of omni-channel digital marketing campaigns by leveraging advanced analytical methodologies, including Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA). In addition to strong technical expertise, the ideal candidate will excel in data storytelling, transforming complex data insights into clear, compelling narratives that drive decision-making across marketing and strategy teams. The ideal candidate will have 5+ years of experience in data analytics, a deep understanding of digital marketing channels, and expertise in measuring marketing effectiveness across customer touchpoints. The analyst will collaborate closely with marketing, media, and strategy teams to ensure data-driven decision-making and continuous improvement of marketing efforts. Key Responsibilities: <ul><li>20% Work with other departments providing analytical insight on business performance.</li><li>20% Research and analyze business trends & customer behavior data to identify opportunities for website enhancements.</li><li>20% Analyze web analytics data as well as other offline data to evaluate site performance.</li><li>10% Work with the Web Analyst to provide weekly Web Analytic dashboards.</li><li>10% Takes the lead on new programs and initiatives for Web Analytics Team.</li><li>10% Provide web analytics strategy to Specialty Channel.</li></ul> Direct Manager/Direct Reports: <ul><li>Reports to Manager, Marketing Analytics</li><li>Position has 0 Direct Reports</li></ul> Physical Requirements: <ul><li>Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.</li></ul> Working Conditions: <ul><li>Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.</li><li>No travel Required</li></ul> Minimum Qualifications: <ul><li>Must be eighteen years of age or older.</li><li>Must be legally permitted to work in the United States.</li><li>Responsible for helping others and providing on-the-job training or guidance</li><li>Demonstrated business/financial modeling capabilities with tools such as Excel and Access</li><li>Demonstrated skills in applying statistical analysis principles to business challenges</li><li>Demonstrated communication and interpersonal skills</li><li>Demonstrated ability to work well with others</li><li>Strong analytical skills with attention to detail; self-starter</li></ul> Preferred Qualifications: <ul><li> Manage and analyze data from various attribution models to assess channel performance and campaign effectiveness. </li><li> Develop and deliver clear, compelling data stories that communicate how marketing initiatives impact overall business performance. </li><li> Leverage strong SQL skills and deep expertise in querying large data sets to extract, manipulate, and analyze data to support data extraction, audit and business reporting. </li><li> Design and develop impactful data visualizations and dashboards that make complex data and model outputs easily understandable for stakeholders, using tools like Tableau, Power BI, or similar platforms. Ensure visualizations highlight key insights and trends that drive business decisions. </li><li> Lead predictive analytics and forecasting efforts to inform media spend allocation and future campaign strategies. </li><li> Deliver insightful, clear, and engaging presentations to leadership and cross-functional teams, effectively communicating the implications of business results </li><li> Use storytelling techniques and visual aids to ensure the findings are actionable and aligned with business goals. </li><li> Strong background and expertise in A/B testing to support advanced experimentation initiatives and read-outs. </li></ul> Minimum Education: <ul><li>The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.</li></ul> Minimum Years of Work Experience: <ul><li>5</li></ul> Competencies: <ul><li>Action Oriented</li><li>Collaborates</li><li>Drives Engagement</li><li>Communicates Effectively</li><li>Customer Focus</li><li>Drives Results</li><li>Manages Conflict</li></ul>

Marketing Analyst Jobs in Atlanta, GA

Retention Marketing Analyst Loyalty
December 28, 2024

Senior Marketing Analyst
December 26, 2024

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Top companies

Marketing Analyst Jobs in Atlanta, GA

Retention Marketing Analyst LoyaltyDecember 28, 2024

Senior Marketing AnalystDecember 26, 2024

Quick filters

Top companies

Retention Marketing Analyst Loyalty
December 28, 2024

Senior Marketing Analyst
December 26, 2024