Seeking a skilled Adobe Analyst to join a dynamic team. The ideal candidate will have a strong background in data analysis, particularly within the Adobe Analytics platform. You will be responsible for interpreting data, generating insights, and providing recommendations to improve our digital marketing strategies.

Long Term Contract- Hybrid in Atlanta

Rate: 60-70/hr W2

Key Responsibilities:

Utilize Adobe Analytics to collect, analyze, and interpret data from various digital channels including websites, mobile apps, and social media platforms.
Develop and maintain dashboards, reports, and key performance indicators (KPIs) to track the effectiveness of marketing campaigns, website performance, and user behavior.
Conduct in-depth analysis of customer journey paths, conversion funnels, and user segmentation to identify opportunities for optimization and improvement.
Collaborate with cross-functional teams including marketing, product management, and IT to implement data-driven solutions and enhancements.
Provide actionable insights and recommendations based on data analysis to drive business decisions and improve ROI.
Monitor and troubleshoot data discrepancies or issues within Adobe Analytics and other related platforms.
Stay updated on industry trends, best practices, and new features within Adobe Analytics, and recommend innovative approaches to maximize its capabilities.
Train and educate team members on Adobe Analytics tools and methodologies to foster a culture of data-driven decision-making.

Qualifications:

Bachelor's degree in Statistics, Mathematics, Computer Science, Marketing, or related field.
Proven experience working with Adobe Analytics (formerly Adobe SiteCatalyst) is essential.
Strong analytical skills with the ability to interpret complex data sets and draw actionable insights.
Proficiency in data visualization tools such as Tableau, Power BI, or Adobe Analytics Workspace.
Experience with tag management systems (e.g., Adobe Dynamic Tag Manager, Google Tag Manager) and web analytics implementation.
Excellent communication and presentation skills with the ability to convey technical concepts to non-technical stakeholders.
Detail-oriented with a passion for problem-solving and continuous improvement.
Familiarity with digital marketing concepts such as SEO, SEM, email marketing, and social media analytics is a plus.
Adobe Analytics certification is preferred but not required.

Major plus if you have Pharma dataset experience

by Jobble

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