Job Description

Job Description

Data Analyst

Strategic Marketing Consulting Team

This position offers a unique opportunity to touch all facets of marketing campaigns and data analysis. This involves deep understanding of client provided data, strong attention to accuracy, ability to leverage statistical methods for campaign performance, concise interpretation, and a genuine sense of curiosity and desire to improve results for clients.

Responsibilities:

Collect, clean, and transform raw data from various sources, primarily using SAS and SQL
Generate candidate lists for marketing campaigns based on specified criteria
Perform quality assurance and control checks on lists generated
Develop and implement code for process flow, improvement, and automation
Utilize statistical methods to analyze campaign results and extract actionable insights
Summarize results into user-friendly presentations by translating highly technical approaches to those without a background in mathematics
Communicate findings and recommendations in a clear and concise manner
Collaborate with senior team members to design and execute marketing tests
Provide tactical client support, including:
- Customer profiling
- Segmentation
- Customer lifetime value analysis
- Predictive modeling
- Longitudinal trend analysis
Assume other responsibilities as requested

Qualifications:

Bachelor's degree (advanced degree preferred) in statistics, mathematics or other relevant quantitative field or equivalent experience
Superior analytic skills with the ability to distill data into relevant customer insights
Experience with statistical language programming, SAS knowledge preferred, Python a plus
Familiarity with SQL
Strong attention to detail and proven ability to QC production processes and ad hoc requests
Orientation towards problem solving
Assertive personality with a solid work ethic and initiative, requiring minimal direction
High energy and drive, coupled with the resourcefulness and natural curiosity
Ability to understand the nature of the task rather than the words of the task, to best serve a client's objectives
Knowledge and/or applied experience in multivariate statistics including regression techniques, hypothesis testing, and design of experiments
Self-motivated, with drive to complete assignments efficiently, exceed expectations and grow own career
Ability to work both independently and as part of a team
Superior written and verbal communication skills with an ability to convey results, explain issues, drive resolution, and develop requirements with non-technical internal and external clients
Proficiency with standard office productivity software including Excel, PowerPoint, and Word
Must be authorized to work in the US

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