Voya Financial Growth Marketing Analyst Interview Questions + Guide in 2025

Voya Financial is committed to creating a better financial future for everyone, emphasizing the importance of inclusion and community support in its mission.

The Growth Marketing Analyst role at Voya Financial is integral to the company's efforts in investment management, focusing on enhancing marketing strategies and initiatives. Key responsibilities include managing project timelines for asset delivery, collaborating with design and content teams, and supporting the compliance approval processes for advertising assets. Candidates should possess a strong background in marketing, economics, or finance, and demonstrate excellent analytical skills, communication capabilities, and attention to detail. Familiarity with digital marketing tools, project management platforms such as WorkFront, and a deep understanding of the financial services industry will significantly benefit applicants in this role. Additionally, candidates should embody Voya's values of customer focus, critical thinking, and team collaboration, as these traits are essential for driving success within the organization.

This guide is designed to help you prepare effectively for your interview by providing insights into the role's expectations and the skills you'll need to showcase.

The interview process for the Growth Marketing Analyst role at Voya Financial is structured to assess both technical skills and cultural fit within the organization. It typically consists of multiple rounds, each designed to evaluate different competencies relevant to the role.

1. Initial Phone Screen

The process begins with an initial phone screen, usually conducted by a recruiter or HR representative. This conversation typically lasts around 30 minutes and focuses on your resume, background, and motivation for applying to Voya. Expect to discuss your relevant experiences, particularly those related to marketing, finance, or analytics, as well as your understanding of the financial services industry.

2. Technical Assessment

Following the initial screen, candidates may be required to complete a technical assessment. This could involve aptitude tests or practical exercises that evaluate your analytical skills, familiarity with marketing tools, and proficiency in relevant software such as SQL or Excel. The assessment aims to gauge your ability to handle data-driven tasks and your understanding of marketing metrics.

3. First Round Interview

The first round of interviews typically consists of one or two virtual meetings with hiring managers or team leads. During this stage, you will be asked to elaborate on your previous projects, particularly those that demonstrate your problem-solving abilities and technical skills. Be prepared to discuss specific marketing campaigns you have worked on, the technologies you used, and the outcomes of those projects.

4. Second Round Interview

If you progress past the first round, you will likely participate in a second round of interviews. This round may involve more in-depth discussions with senior team members or stakeholders. Expect to answer behavioral questions that assess your teamwork, communication skills, and alignment with Voya's values. You may also be asked to present a case study or pitch a marketing strategy, showcasing your critical thinking and creativity.

5. Final Interview

The final interview may include a meeting with higher-level executives or cross-functional team members. This stage is often more conversational and focuses on your long-term career goals, your vision for contributing to Voya, and how you can align with the company's mission. Questions may also touch on your understanding of current market trends and your ability to adapt to a fast-paced environment.

As you prepare for these interviews, it's essential to familiarize yourself with the types of questions that may be asked, particularly those that relate to your skills and experiences in marketing and analytics.

Here are some tips to help you excel in your interview.

Understand the Role and Its Impact

Before your interview, take the time to deeply understand the responsibilities of a Growth Marketing Analyst at Voya Financial. Familiarize yourself with how this role contributes to the company's mission of providing financial opportunities to individuals and communities. Be prepared to discuss how your skills and experiences align with the specific contributions expected from this position, such as managing timelines for asset delivery and collaborating with various teams.

Prepare for Technical and Behavioral Questions

Given the emphasis on technical skills, particularly in analytics and project management, be ready to discuss your experience with tools like WorkFront and your proficiency in Excel. Review your past projects and be prepared to explain the problems you solved, the technologies you used, and the outcomes of your efforts. Additionally, practice articulating your strengths and weaknesses in a way that relates to the role, as this is a common theme in interviews.

Showcase Your Communication Skills

Strong verbal and written communication skills are crucial for this role. During the interview, focus on clearly articulating your thoughts and experiences. Use specific examples to demonstrate your ability to engage with various stakeholders and convey complex information effectively. This will not only highlight your communication skills but also your understanding of the importance of collaboration in a team-oriented environment.

Emphasize Your Customer Focus

Voya Financial values a customer-centric approach. Be prepared to discuss how you have previously prioritized customer needs in your work. Share examples of how you have gone above and beyond to deliver unique solutions that meet or exceed customer expectations. This will demonstrate your alignment with Voya's mission and values.

Ask Insightful Questions

Interviews are a two-way street. Prepare thoughtful questions that show your interest in the company and the role. Inquire about the team dynamics, the tools and technologies used, or how success is measured in the Growth Marketing Analyst position. This not only reflects your enthusiasm but also helps you gauge if Voya is the right fit for you.

Be Authentic and Reflective

Voya Financial emphasizes a culture where employees can bring their whole selves to work. Be authentic in your responses and reflect on your experiences and values. Share your personal motivations for wanting to work at Voya and how you can contribute to their mission. This will help you connect with your interviewers on a deeper level.

Follow Up Thoughtfully

After your interview, send a personalized thank-you note to your interviewers. Express your appreciation for the opportunity to discuss the role and reiterate your enthusiasm for joining Voya Financial. This small gesture can leave a lasting impression and reinforce your interest in the position.

By following these tips, you will be well-prepared to showcase your qualifications and fit for the Growth Marketing Analyst role at Voya Financial. Good luck!

In this section, we’ll review the various interview questions that might be asked during an interview for the Growth Marketing Analyst role at Voya Financial. The interview process will likely focus on your analytical skills, understanding of marketing principles, and ability to work collaboratively in a fast-paced environment. Be prepared to discuss your experiences, demonstrate your knowledge of marketing strategies, and showcase your problem-solving abilities.

Marketing and Analytics

1. Can you describe a marketing project you worked on and the impact it had?

This question aims to assess your practical experience in marketing and your ability to measure success.

How to Answer

Discuss a specific project, detailing your role, the strategies you implemented, and the measurable outcomes. Highlight any metrics that demonstrate the project's success.

Example

“I led a digital marketing campaign for a new product launch, where I utilized social media and email marketing strategies. By analyzing engagement metrics, we achieved a 30% increase in leads compared to previous campaigns, which directly contributed to a 15% increase in sales over the quarter.”

2. How do you prioritize tasks when managing multiple marketing projects?

This question evaluates your organizational skills and ability to manage time effectively.

How to Answer

Explain your approach to prioritization, including any tools or methods you use to keep track of deadlines and deliverables.

Example

“I use a project management tool to list all tasks and their deadlines. I prioritize based on urgency and impact, ensuring that high-priority tasks are completed first while also allowing time for unexpected issues that may arise.”

3. What metrics do you consider most important when evaluating a marketing campaign?

This question tests your understanding of key performance indicators (KPIs) in marketing.

How to Answer

Discuss specific metrics relevant to the campaign type, such as conversion rates, customer acquisition cost, or return on investment.

Example

“I focus on conversion rates and customer acquisition costs as primary metrics. For instance, in a recent campaign, we tracked the conversion rate from our landing page, which helped us optimize our messaging and ultimately reduced our acquisition cost by 20%.”

4. Describe a time when you had to analyze data to make a marketing decision.

This question assesses your analytical skills and ability to leverage data in decision-making.

How to Answer

Provide a specific example where data analysis led to a significant marketing decision, detailing the data sources and the outcome.

Example

“In a previous role, I analyzed customer feedback data to identify trends in product usage. This analysis revealed that a feature was underutilized, prompting us to adjust our marketing strategy to better highlight its benefits, resulting in a 25% increase in usage.”

5. How do you stay updated on marketing trends and best practices?

This question gauges your commitment to continuous learning in the marketing field.

How to Answer

Mention specific resources, such as industry blogs, webinars, or professional groups, that you follow to stay informed.

Example

“I regularly read marketing blogs like HubSpot and attend webinars hosted by industry leaders. I also participate in local marketing meetups to network and share insights with other professionals.”

Behavioral Questions

1. Describe a situation where you had to work with a difficult team member. How did you handle it?

This question evaluates your interpersonal skills and ability to work in a team.

How to Answer

Share a specific example, focusing on your approach to resolving the conflict and maintaining a productive working relationship.

Example

“I once worked with a team member who was resistant to feedback. I scheduled a one-on-one meeting to discuss our project goals and listened to their concerns. By fostering open communication, we were able to align our efforts and improve our collaboration.”

2. What is your greatest strength and weakness in a marketing context?

This question allows you to reflect on your self-awareness and personal development.

How to Answer

Choose a strength that is relevant to the role and a weakness that you are actively working to improve.

Example

“My greatest strength is my analytical mindset, which allows me to derive insights from data effectively. A weakness I’m working on is public speaking; I’ve been taking workshops to build my confidence in presenting to larger groups.”

3. Why do you want to work at Voya Financial?

This question assesses your motivation and alignment with the company’s values.

How to Answer

Express your enthusiasm for the company’s mission and how your values align with theirs.

Example

“I admire Voya’s commitment to providing financial opportunities for all. I believe my skills in marketing can contribute to this mission, and I’m excited about the chance to work in an environment that values diversity and inclusion.”

4. How do you handle tight deadlines and pressure?

This question evaluates your ability to perform under stress.

How to Answer

Discuss your strategies for managing stress and ensuring quality work even when time is limited.

Example

“I thrive under pressure by breaking down tasks into manageable parts and setting mini-deadlines for each. This approach helps me stay organized and focused, ensuring that I meet the overall deadline without compromising quality.”

5. Can you give an example of how you’ve used feedback to improve your work?

This question assesses your receptiveness to feedback and commitment to personal growth.

How to Answer

Share a specific instance where you received constructive criticism and how you applied it to enhance your performance.

Example

“After receiving feedback on my presentation skills, I sought out opportunities to practice, such as leading team meetings. This experience helped me become more confident and engaging in my presentations, which was reflected in positive feedback from my colleagues.”