The Tekskills inc Growth Marketing Analyst interview guide, interview questions, salary data, and interview experiences.

Tekskills inc Growth Marketing Analyst Interview Guide

Getting ready for an Growth Marketing Analyst interview at Tekskills inc? The Tekskills inc Growth Marketing Analyst interview span across 10 to 12 different question topics. In preparing for the interview:
<ul>
<li>Know what skills are necessary for Tekskills inc Growth Marketing Analyst roles.</li>
<li>Gain insights into the Growth Marketing Analyst interview process at Tekskills inc.</li>
<li>Practice real Tekskills inc Growth Marketing Analyst interview questions.</li>
</ul>
Interview Query regularly analyzes interview experience data, and we've used that data to produce this guide, with sample interview questions and an overview of the Tekskills inc Growth Marketing Analyst interview.


Getting ready for an Growth Marketing Analyst interview at Tekskills inc? The Tekskills inc Growth Marketing Analyst interview span across 10 to 12 different question topics. In preparing for the interview:

- Know what skills are necessary for Tekskills inc Growth Marketing Analyst roles.
- Gain insights into the Growth Marketing Analyst interview process at Tekskills inc.
- Practice real Tekskills inc Growth Marketing Analyst interview questions.

Interview Query regularly analyzes interview experience data, and we've used that data to produce this guide, with sample interview questions and an overview of the Tekskills inc Growth Marketing Analyst interview.
        

Overview

We've gathered this data from parsing thousands of interview experiences sourced from members.

We've gathered this data from parsing thousands of interview experiences sourced from members.

Tekskills inc Growth Marketing Analyst Interview Process

Let’s say you are in charge of shipments at Amazon.

There are two types of parcels you can ship packages in, say A and B. Packages delivered in parcel A are damaged during shipment with probability p, while packages delivered in parcel B are damaged with probability q.

What statistical test could you use to determine which parcel is better to use? What would the statistical test conclude if p=0.4 and q=0.6?

Note: Assume the values of p and q were obtained from data recorded from 200 shipments, half delivered with parcel A and half delivered with parcel B.

What statistical test could you use to determine which of two parcel types is better to use, given how often they are damaged?

Different Parcel Effectiveness

Statistics

Let’s say that you are working as a data scientist at Amazon Prime Video, and they are about to launch a new show, but first want to test the launch on only 10,000 customers first

<ol>
<li>How do we go about selecting the best 10,000 customers for the pre-launch?</li>

<li>What would the process look like for pre-launching the TV show on Amazon Prime to measure how it performs?</li>
</ol>

How do we go about selecting the best 10,000 customers for the pre-launch?

Pre-Launching Shows

A/B Testing & Experimentation

Let’s say we have a sample size of $n$. The margin of error for our sample size is 3.

How many more samples would we need to decrease the margin of error to 0.3?

Let's say we have a sample size of N. The margin of error for our sample size is 3.

How many more samples would we need to decrease the margin of error to 0.3?

Let's say we have a sample size of N. The margin of error for our sample size is 3.

How many more samples would we need to decrease the margin of error to 0.3?

Reducing Error Margin

Tekskills inc Growth Marketing Analyst Interview Questions

Enterprise Bank & Trust was founded in the spirit of entrepreneurship and community. From the small mom-and-pop coffee shop to the large construction company that employs local people, our goal is to help businesses succeed and our communities thrive.
With offices in Arizona, California, Florida, Kansas, Missouri, New Mexico, Nevada and Texas, we're strong, growing and committed to supporting the communities we serve. We extend this commitment to the community to our associates, offering annual paid volunteer time off and charitable-matching opportunities. Voted a   Best Bank to Work For   by American Banker for multiple years, we offer our associates an array of benefits and the opportunity to chart their own career path with us. Join us in the pursuit of our mission to guide people to a lifetime of financial success, and enjoy a career filled with professional growth opportunities, interesting colleagues and the satisfaction of supporting our communities.
Together, there's no stopping you!
Job Title: AVP, Business Development Officer Job Description:   Summary:
Position is responsible for generating and expanding the Bank's deposit Relationships. Meets or exceeds assigned sales goals to small businesses (revenues up to $10MM) through outside sales; working with branch managers and completion of other activities. Contributes to the profitability and growth of the Business Banking Unit by building and developing new and expanded client relationships. Consults with customers and prospects about their financial goals and needs and identifies and promotes Enterprise Bank & Trust products and services to best meet those needs. Actively cross-sells appropriate banking products to new and existing customers.
Essential Duties and Responsibilities:
Performs direct calling on prospective new clients on the phone, in person and via mail, email and other communication methods to generate deposits and fee income through alternative bank products and services; including pre-screening loan requests, as necessary, to accomplish deposit goals. Spends a majority of time outside the bank.
Meets established sales goals including total deposits, number of new relationships, and products per relationship.
Works with various partners to ensure clients have the right products to meet their needs. Actively refers clients to other Bank areas for additional needs.
Conducts joint outside sales calls with branch associates at prospect's or client's places of business.
Develops internal and external referral sources through centers of influence, participation in bank events, community activities and participation in seminars to professional and small business groups as well as asking for referrals from new clients.
Maintains at least bi-annual contact with deposit customers to ensure the customer is satisfied with products and service being received from the bank and it identify any changes in the customer's business that may require an additional or different products and services as well as to ask for added business via referrals.
Promotes favorable image of the bank in all business activities within the community.
Works closely with team members to facilitate the on boarding of clients, including facilitating the introduction of the team members to the client.
Logs and maintains all call and sales activity in Sales Force in a disciplined sales process on no less than a weekly basis.
Complies with policies, procedures, security requirements and government laws/regulations.
Performs other duties as required.
Qualifications:
Proven ability to understand and implement a calling plan that meets business development expectations
Analytical skills and reasonable experience level to decision credit requests
Ability to manage multiple duties efficiently with a high commitment to job quality and client satisfaction
Excellent presentation, communication, and customer service skills
Team-oriented, possess a positive attitude and work well with others
Good phone voice with professional and well-groomed appearance
Ability to interview customers and understand requests
Ability to prioritize; handle multiple tasks, and work independently
Strong organizational skills and detail-oriented with the ability to complete forms and handle transactions with a high degree of accuracy
Supervisory Responsibilities:
None
Education and/or Experience:
High school diploma or equivalent
Three to five years outside sale experience
Computer and Software Skills:
Salesforce
Word
Excel
Certificates, Licenses and Registrations:
None
Additional Information:
Ability to travel within the assigned market.
COMPENSATION:    Salary Range:$120,000 base salary for the first 9 months. After 9 months,$100,000 base salary plus commissions.
Equal Opportunity Statement:
Enterprise Bank & Trust is committed to helping individuals with disabilities participate in the workforce and ensuring equal opportunity to apply and compete for jobs. If you need an accommodation in order to apply for a position at Enterprise Bank & Trust please contact Human Resources at           hr@enterprisebank.com           .
Enterprise Bank & Trust is committed to managing our business and community relationships in ways that positively impact our associates, clients, and the diverse communities where we work and live.We are proud to be an Equal Opportunity Employer.All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, gender identity or protected veteran status and will not be discriminated against on the basis of disability.All employment offers are contingent upon the applicant successfully completing both drug and background check screenings.  If you would like more information about your EEO rights as an applicant under the law, please click HERE .   To learn more about the LA County Fair Chance Ordinance, click on this English or Spanish poster.

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Azienda Cliente con sede in zona Grassobbio (BG), operante nel settore distribuzione e commercializzazione di componenti per il settore automotive, ci ha incaricati di individuare una persona interessata a ricoprire il ruolo di Retail Marketing Analyst con ottima conoscenza di Excel e forte attitudine all'analisi dati, da assumere a tempo determinato con possibilità di futura assunzione a tempo indeterminato. Zona di lavoro: Grassobbio (BG) Il ruolo di Retail Marketing Analyst prevede:<ul><li>Supportare lo sviluppo e la gestione dei piani di trade marketing rivolti ai canali B2B (rivenditori, clienti business, portale e-commerce)</li><li>Ideare e coordinare promozioni stagionali, programmi di incentivazione e fidelizzazione</li><li>Monitorare e misurare i risultati delle attività tramite KPI commerciali e di marketing</li><li>Gestire il budget assegnato alle attività promozionali e garantirne il controllo</li><li>Creare materiali trade marketing per canali fisici e digitali</li><li>Produrre report dettagliati, analisi delle performance e supportare la forza vendita con strumenti operativi</li><li>Collaborare con team interni (sales, marketing, operations), agenzie esterne e fornitori</li><li>Supportare la gestione dei canali social aziendali e il portale e-commerce B2B</li></ul> Per ricoprire tale ruolo è necessario:<ul><li>Laurea triennale in marketing, economia, statistica o discipline affini</li><li>Esperienza di almeno 2 anni in ruoli analoghi, preferibilmente in contesti strutturati o multinazionali, nel settore automotive o distribuzione B2B</li><li>Essere disponibili a lavorare a tempo pieno dal lunedì al venerdì, orario 09 - 18 con un'ora di pausa</li><li>Ottima padronanza di Excel (formule, tabelle pivot, analisi delle incidenze, variazioni %, confronto margini e volumi)</li><li>Buona conoscenza della lingua inglese</li><li>Solide doti analitiche, precisione, attenzione al dettaglio</li><li>Capacità di team working e collaborazione trasversale</li><li>Creatività applicata al marketing e orientamento al risultato</li></ul> L' inquadramento contrattuale prevede:<ul><li>Qualifica: impiegato/a </li><li>IV livello CCNL Commercio</li><li>retribuzione pari ad euro 30.000€ lordi all’anno e comunquecommisurata all’esperienza e competenze già acquisite. </li></ul> Se ritieni di possedere i requisiti per ricoprire questo ruolo CANDIDATI e sarai contattato da un Account della FILIALE di MERATE. Tutti gli annunci di lavoro da noi pubblicati si intendono rivolti ad ambo i sessi, a persone di tutte le eta' e nazionalita' (ex L. 903/77, D.Lgs. 215/03 e 216/03 s.m.i.). Informativa sul trattamento dati (GDPR: Reg. UE 2016/679) presente in filiale e nel sito <a>www.relizont.com</a> RELIZONT S.p.A. Agenzia per il Lavoro, iscrizione Albo informatico Sez. I Aut. ANPAL Prot. 75.

Company DescriptionDigitalofty Services LLP is a digital marketing and social media marketing agency located in Mumbai. We provide laser-targeted online marketing services that include Google ads, SEO services, Google Shopping campaigns, Google ads remarketing, and social media marketing services. Our SEO experts design unified strategies to ensure unparalleled results for AdWords, remarketing Facebook campaigns, and Google shopping. Role DescriptionThis is a full-time on-site role for a Search Engine Marketing Analyst. The role involves managing paid search campaigns and analyzing data to generate insights and optimize campaigns. The Search Engine Marketing Analyst will communicate campaign performance and provide recommendations to clients to match their digital marketing goals. The role involves working with cross-functional teams to ensure that all campaigns are executed influentially. Qualifications<ul><li>Strong analytical skills and an ability to analyze data to generate insights</li><li>Experience in Campaign Management and Paid Search Campaigns</li><li>Excellent communication and interpersonal skills</li><li>Keen interest in Marketing and an understanding of the latest digital marketing trends and technologies</li><li>Bachelor's Degree in Marketing, Computer Science, Business administration or a related field</li><li>Google Analytics and Google Ads Certifications are preferred</li></ul>

<h3>Job Description</h3><div>Job Description<div>Responsible for providing data-driven insights to support new business development and strategic growth goals. In this role, you will collaborate with sales and other functions within the organization to develop an understanding of customer needs and preferences. You will also be responsible for designing and conducting market research studies, analyzing data, and developing recommendations to inform marketing and sales strategies. Responsibilities:· Responsible for analyzing market trends, measuring market share, and forecasting future sales for the Polyurethane industries.· Perform quantitative and qualitative research into consumers, competitors, and the marketplace.· Analyze data from numerous sources to identify market trends and consumer demographics.· Strategize how best to allocate resources to improve marketing campaigns and sales.· Responsible for developing strategic marketing plans, implementation of plans, and managing within budget.· Overseeing advertising and promotional campaigns.· Research competitors and study their marketing methods, prices, and sales.· Determine potential markets, product demand, and pricing for our client.· Conduct in-depth market research and share insights with the new business development and sales teams on a regular basis.· Stay up to date on market trends, consumer and product research, and industry best practices.· Prepare reports and present results to management.· Manage multiple projects at the same time.Key Must Have’s:Should have some sort of degree, preferably in Marketing.Good industry knowledge in polyurethanes and ideally Foam.This is for the non-automotive division that is skilled in polyurethanes and foam - providing data-driven insights to support new business development and strategic growth goals and then from a marketing standpoint executing against that.Be able to determine where the market is at, what the demand is, where the competitors stand in the non-automotive markets of polyurethane and foam and provide a marketing plan to capture more of the market.Be able to predict market trends, marketing analytical skills, Strong research skillsBe able to come to very analytical decisions in this industry and then execute marketing strategies.Have some sort of CRM experience – they use Salesforce.Knowledge of data warehousing and mining.Travel: Yes, 30%, USA Trade Shows, Customers, internal meetings in USA, Canada, Japan and maybe Mexico.</div>Company Description<div>Great company to start and grow your career with, excellent growth opportunities</div></div><h3>Company Description</h3><div>Great company to start and grow your career with, excellent growth opportunities</div>

<h3>Job Description</h3><div>Job Description<div><div><div>Collette is seeking a Senior Marketing Analyst to join our Marketing team. This is a hybrid position based at our Headquarters in Pawtucket, RI. About Collette: Let Us Show You the World There has never been a better time to be in the travel industry. See the world, connect with others, and experience the immersive benefits of one of the trendiest industries when you join the Collette team! As the longest-running tour operator in North America, our family-owned business leads the industry in innovation and expertise. Collette’s passionate team works hard to fulfill travel dreams and is always looking for talent that will help to shape the company’s future. Being part of the Collette team means having a willingness to grow, a desire to learn and ask questions, and a zest for seeing the world. From giving back to local communities to creating incredible experiences for a world of travelers and being part of a value-oriented team that cares for one another – Collette is all about the people. So, what are you waiting for? Your journey starts here. Job Summary:We’re looking for a strategic, insights-driven Senior Marketing Analyst to join our high-performing marketing team in the travel industry. This role is ideal for someone who thrives on uncovering patterns in data, translating performance into actionable insights, and influencing marketing strategy through compelling storytelling. You’ll be a key partner to channel owners, campaign managers, and creative teams—bringing clarity, focus, and rigor to our marketing performance.Primary Functions:<ul><li>Analyze performance across integrated marketing campaigns, including digital, paid media, email, website, print and social—providing actionable insights to drive optimization.</li><li>Own campaign reporting frameworks from planning through post-mortem, including goal setting, KPI tracking, and performance dashboards.</li><li>Build and maintain dashboards and data visualizations that clearly convey insights to technical and non-technical stakeholders.</li><li>Identify trends, gaps, and opportunities across customer journeys and conversion funnels to improve acquisition, engagement, and ROI.</li><li>Transform complex datasets into clear and compelling narratives that tell the story behind the numbers—enabling better decision-making across teams.</li><li>Collaborate closely with channel owners, brand strategy, and executive stakeholders to ensure analytics are aligned to strategic goals.</li><li>Help develop testing strategies (A/B, multivariate, holdout) and interpret experiment results to inform future creative and media approaches.</li><li>Serve as a subject matter expert on marketing attribution, campaign tagging, and analytics best practices.</li></ul>Knowledge and Skills:<ul><li>5+ years of experience in marketing analytics, business intelligence, or performance marketing analytics.</li><li>Experience working with media mix modeling, attribution modeling, or predictive analytics preferred.</li><li>Knowledge of customer segmentation, cohort analysis, or CRM data integration preferred.</li><li>Background in B2B, B2B2C and B2C environments with high-volume digital campaigns preferred.</li><li>Expertise in web and campaign analytics tools (e.g., Google Analytics, Adobe Analytics, HubSpot, Microsoft Dynamics, etc.).</li><li>Strong command of data visualization platforms (e.g., Tableau, Looker, Power BI, or similar).</li><li>Fluency in Excel and SQL.</li><li>Deep understanding of marketing KPIs across channels (e.g., CTR, CVR, CAC, ROAS, LTV).</li><li>Experience in campaign tracking and UTM strategy.</li><li>Exceptional data storytelling skills—you can distill complex data into clear, compelling narratives.</li><li>Strong communication skills with the ability to influence stakeholders at all levels.</li><li>Bachelor’s or Master’s degree in Marketing, Statistics, Data Science, Economics, or a related field.</li></ul>Why Join Us?<ul><li>A data-driven, innovative marketing team that values curiosity, collaboration, and creativity.</li><li>Opportunities to make a direct impact on marketing strategy and business outcomes.</li><li>Access to cutting-edge tools and support for ongoing learning and development.</li></ul>Salary Range: $67,000 - $114,000</div></div></div></div>

<h3>Job Description</h3><div>Job Description<div>MICRO CENTER is the nation’s leading computer and electronic device big box retailer! Our technology superstore has an industry-leading 40,000+ selection of premier computer products and the most knowledgeable staff in the business. Passion, Energy & Commitment describe life at Micro Center. We are passionate about customer service and developing long-term customer relationships. We are looking for those that are committed to these same values.Micro Center’s Marketing Team is currently looking for a Senior Digital Marketing Analyst for our Customer Strategy and Analytics Team who can lead digital reporting, dashboarding, and analysis to personalize our customer journeys. The right candidate should not only have a strong understanding of digital marketing tactics and strategies but be a dynamic storyteller enabling them to provide strong recommendations and insights to personalize our digital customer journeys. While metrics, statistics and reports are important, being able to derive a meaningful story with key insights or trends and present that to leadership is critical for this role.If you’re part digital analyst and part business strategist, and you enjoy diving into the data yourself to find out the “Why”, this is an exciting opportunity to grow with Micro Center’s expanding Marketing team.MAJOR RESPONSIBILITES: <ul><li>Work directly with the Customer Strategy and Analytics team to strategize and implement insights that help drive strategic decisions</li><li>Develop regular and ad hoc analysis and reporting rooted in drawing out digital campaign performance insights, optimization and recommendations to improve KPI’s</li><li>Own the measurement and insights for website optimization and A/B testing</li><li>Deliver or automate weekly reports to the organization utilizing BI tools including Google Analytics, Bloomreach Customer Data Platform and Microsoft Excel</li><li>Lead the overall strategy and execution of web tagging and tag management initiatives acting as our Google Analytics (Universal Analytics and Google Analytics 4), Google Tag Manager, and Bloomreach Tag Manager expert</li><li> Lead the continued development of our marketing channel attribution analysis</li><li>Manage & grow consumer focused analytics practices, staying on top of ‘best of breed’ technologies and vendors</li></ul> Relationships:  <ul><li>Reports directly to the Marketing Analytics Manager </li><li>Supports Digital Marketing, Web Design, and Merchandise Teams </li></ul>EDUCATION & EXPERIENCE  <ul><li>Preferred Educational Level: BA/BS or Master's degree in Business, Finance, Computer Science or related field</li><li>Minimum of 4 years' work experience as a Digital Analyst or equivalent position required</li><li>Minimum of 2 years' work experience using website optimization, personalization and A/B testing platform tools</li><li>Minimum of 2 years' work experience with tag management software (Google Tag Manager) and journey/event tracking</li><li>Minimum of 2 years' work experience analyzing digital ad campaigns from Google, Facebook or similar</li></ul>Skills:<ul><li>Deep knowledge of Digital Marketing & Analytics tools (Google Analytics, Google Ads, BI Tools, Facebook Ads Manager)</li></ul><ul><li>Expert proficiency in Excel</li><li>Experience with testing methodologies, including attribution modeling and A/B testing</li><li>Familiarity with standard web languages, such as HTML, CSS, and JavaScript</li><li>Preferred intermediate SQL querying ability and understanding of relational databases.</li><li>Ability to clearly explain technical ideas verbally and in writing</li><li>Strong interpersonal, oral and written communications skills. </li><li>Attention to detail, independent thinker, and ability to recognize patterns and anomalies in data </li><li>Ability to shift from channel-specific to holistic thinking</li></ul><ul><li>Ability to manage and prioritize a number of concurrent projects</li></ul><ul><li>Report automation experience is a plus</li><li>Experience in a fast-paced retail environment is a plus</li><li>Familiarity with marketing channel attribution principles, measurement and analysis is a plus</li></ul>To succeed one will need to be:<ul><li> Disciplined and action-oriented to drive results</li><li>Tenacious and energetic, not just talented </li><li>Active listener -- asks good questions; creative, innovative and an out-of-the-box thinker.</li></ul>MICRO CENTER OFFERS EXCEPTIONAL BENEFITS:<ul><li>Medical, Dental and Vision Benefits Coverage for Regular Full-Time Associates</li><li>Employee Discount that includes a Friends & Family Discount Program</li><li>Tuition Reimbursement & Education Discounts</li><li>Paid Time Off for Regular Associates</li><li>401K Plan with Company Match</li><li>Esteemed Vendor & Company Job Training</li><li>Career Advancement Opportunities</li></ul>OUR GROWTH OPPORTUNITIES:At Micro Center, we empower our employees to set their sights high and blaze their own trails. This is a place where your future success and growth are truly a result of your own efforts and achievements. Our teams are made up of motivated individuals who work hard to advance their careers. Join our team and see how hard work, loyalty, competitive spirit and unwavering commitment to the customer can take you and your career to new places.Micro Center is an Equal Opportunity Employer.#appcast</div></div>

Description
Come join a winning team! Here at Imprivata, you'll see a dedicated group of professionals who care about improving healthcare. Our team thrives on collaboration and sharing ideas, whether in a cross-functional meeting or at one of our virtual team-building events.    While we're diverse in our backgrounds and skills, we have much in common. A passion for our mission. A strong sense of integrity. A belief that we're making a positive impact and a commitment to having fun.    We are seeking a  Marketing Analyst  to join our team. This is a  hybrid  opportunity based out of Waltham, MA.      Job Summary
The Marketing Analyst plays a key role in transforming data into actionable insights that drive marketing strategy and performance. This role will dive deep into campaign and customer data, uncover trends, and provide strategic recommendations that help shape our marketing initiatives. Working with internal marketing teams, including Revenue Marketing, Digital Marketing, Strategic Communications, and Product Marketing, this role will track and optimize the performance of every marketing channel and activity. The Marketing Analyst will also collaborate with cross-functional teams such as Sales Operations and Business Intelligence to ensure alignment of data, reporting, and shared KPIs.
Duties and Responsibilities
Review marketing campaign performance across all channels (webinars, events, email, web, paid media etc.) and provide actionable insights.
Build and maintain dashboards and reports to track KPIs, attribution, ROI, and funnel metrics (MQLs, SQLs, pipeline, conversion rate, and velocity).
Partner closely with internal marketing teams to establish performance benchmarks and identify opportunities for improvement across campaigns.
Identify trends and growth opportunities across the marketing funnel.
Support the Marketing Operations team in building scalable reporting processes and performance frameworks.
Present findings to stakeholders in a clear and compelling way to drive data-informed recommendation.
Ensure data accuracy and consistency across marketing systems and reports by partnering with data owners and stakeholders.
Partner with Sales Operations and Business Intelligence teams to ensure data integrity and alignment across systems and KPIs.
Other duties as assigned and required
Qualifications
Bachelor's degree in Marketing, Business Analytics, Statistics, Economics, or a related field. Advanced degree (e.g., MS in Analytics or MBA) is a plus but not required.
3 - 4 years of experience in a marketing analytics, marketing operations, or similar data-focused role.
Excellent data-analytical skills with experience interpreting large data sets and drawing actionable conclusions.
Proficiency in marketing analytics tools such as Google Analytics, Tableau, Looker, Power BI, or similar.
Comprehension of marketing funnel, attribution models, and campaign measurement. Experience in B2B SaaS or technology companies preferred.
Familiarity with CRM and marketing automation platforms (e.g., Salesforce, Marketo).
Excellent communication and collaboration skills; able to work cross-functionally and explain complex data in simple terms.
Comfortable working in a fast-paced, results-driven environment.
This position offers a total compensation range of $108,800.00 to $118,800.00 (inclusive of base salary and variable compensation, such as bonuses and incentives). In addition, more information about Imprivata's benefit offerings can be found   here.   This range represents the high and low end of Imprivata's compensation range for this position. Actual compensation will vary and may be above or below the range based on various factors, such as a candidate's location, skills, experience, and qualifications.     At Imprivata, we have a top-notch work environment, developmental opportunities, a competitive total rewards package, and the desire to have fun. If you have the skills and qualifications as we have described above, we want to hear from you!    Imprivata provides equal employment opportunities, regardless of race, religion, age, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.      #LI-Hybrid #LI-LI1

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Role: Marketing AnalystSalary: Up to £65,000 + BenefitsLocation: Cheshire HQ - Hybrid Model (2-3 days p/w on site) We are seeking a Marketing Analyst to deliver powerful insights and reporting across our clients Marketing and Commercial functions. In this role, you will own the entire data lifecycle, from building and maintaining data models to creating dashboards and analysing experiments. Experience Required:<ul><li>Previous experience with CRO, SEO, PPC, Paid Media and campaign analytics is essential</li><li>Previous experience in SQL or Big Query</li><li>Strong understanding of core marketing metrics, attribution models, and the customer journey. Experience with digital marketing platforms (e.g., Google Analytics)</li><li>A proactive problem-solver with a proven ability to go beyond surface-level metrics to uncover actionable insights and commercial opportunities.</li><li>Experience creating clear, effective, and compelling dashboards using tools like Tableau, Power BI, Looker, or similar.</li><li>Excellent written and verbal communication skills, with the ability to present complex data and tell a story to both technical and non-technical audiences. </li></ul> Key Responsibilities<ul><li>Campaign Performance Analysis: Conduct deep-dive analysis on the effectiveness of marketing campaigns, channels (e.g., paid media, email, SEO), and initiatives. Provide regular performance reports and actionable recommendations to marketing stakeholders. </li><li>Data Modelling & Reporting: Design, build, and maintain robust data models and dashboards to track key marketing KPIs, such as customer acquisition cost (CAC), lifetime value (LTV), conversion rates, and return on ad spend (ROAS). </li><li>Experimentation & A/B Testing: Design and analyse A/B tests and other experiments to measure the impact of new creative, audience segments, and campaign strategies. Present findings and recommendations to improve future performance</li><li>Audience and Customer Insight: Analyse customer data to understand audience segmentation, behaviour, and preferences. Use these insights to help the marketing team target campaigns more effectively and personalize content</li><li>Cross-Functional Collaboration: Partner with the Marketing, Pricing, and Product teams to align on data needs and translate commercial goals into a robust analytical framework.</li><li>Tool & Skill Development: Stay current with the latest trends and tools in marketing analytics, continuously improving technical skills in data tooling and analytical methodologies</li></ul>

<h3>Job Description</h3><div>Job Description<div>Collinson Group is a global leader in driving loyalty and engagement for many of the world’s largest companies. Predominantly through the provision of travel related benefits within a market leading digital travel ecosystem. The group offers a unique blend of industry and sector specialists who together provide market-leading experience in delivering products and services across four core capabilities: Loyalty, Lifestyle Benefits and Insurance. The group provides unrivalled insight and expertise around affluent consumers and frequent travellers, creating and delivering products and services now accessible to over 400m end consumers. We have more than 25 years’ experience, with 28 global locations, servicing over 800 clients in 170 countries, employing 1,800 people. We have been bringing innovation to the market since inception – from launching the first independent global VIP lounge access Programme, Priority Pass to being the first to sell direct travel insurance in the UK through Columbus Direct and creating the first loyalty agency of its kind in the travel sector with ICLP. Today we still invest heavily in innovation to ensure that we continue to deliver superior customer experiences. Key clients include: Visa, Mastercard, American Express, Cathay Pacific, British Airways, LATAM, Flying Blue, Accor, EasyJet, HSBC, Chase, HDFC. Our mission is focused on doing good beyond profit, which for us means we seek out opportunities for our people to share in our success and that we give back to the communities and people within which we work. Never short of ambition, the success of our business is delivered through the diverse and talented team of over 1,800 colleagues globally. What does a Marketing Analyst, B2B Client Do:The Marketing Analyst, B2B Client will support and coordinate Client Marketing efforts for the Americas to drive Collinson awareness as well as enable the Commercial team to grow current accounts and expand new portfolio of products and services. Reporting to the Senior Marketing Manager B2B in Miami, Florida this person will also work closely with the Plano Team and the UK Marketing Team and Regional Account Managers.What You'll Do:<ul><li>Work with the Senior Marketing Manager and Commercial Team to build relationships with key clients, payment networks, issuers, and new clients to strengthen the business ecosystem.</li></ul><ul><li>Develop a strong understanding of Collinson’s offerings and B2B target segments. Use this insight to shape compelling messaging and calls to action that enhance brand awareness and client preference</li></ul><ul><li>In coordination with the global and regional marketing teams, develop regional content and localize global campaigns to educate and increase client engagement, driving portfolio growth.</li></ul><ul><li>Work with internal and external creative resources to create and execute multichannel marketing communications, including sales decks, collateral materials, and toolkits.</li></ul><ul><li>Support Account-Based Marketing (ABM) programs to strengthen current accounts and expand the portfolio of products and services.</li></ul><ul><li>Understand market trends and the competitive landscape, with focus on the US, Canada, Mexico, Brazil, Colombia & Perú, to develop internal recommendations. </li></ul>What You'll Need:<ul><li>Bachelor’s degree in business, marketing, communications, or related field</li><li>4+ years of marketing experience, ideally in B2B environments within the travel or financial services industries.</li><li>Creativity, passion, and a strong desire to learn about the industry and company.</li><li>Experience with Salesforce CRM and account-based marketing (ABM) programs is preferred.</li><li>Knowledge of digital media and performance campaigns is a plus.</li><li>Comfortable interacting directly with customers and senior stakeholders.</li><li>Demonstrated ability to organize, prioritize and accomplish deadlines </li><li>Experience working with cross-functional teams or understanding of cross-team collaboration.</li><li>Strong writing skills </li><li>Fluent, bi-lingual (English and Spanish). Portuguese is a plus.</li></ul>You can look forward to a competitive salary and benefit plan including but not limited to:<ul><li>100% employer paid medical, dental, life & LTD insurance for employees</li><li>100% match to your 401k deferrals (limited) with 100% vesting at 6 months</li><li>Supplemental Insurance including STD, additional Life</li><li>Priority Pass Membership</li><li>Global Mentoring Program</li><li>Wellness Programs</li><li>Lifestyle Benefits</li></ul>Collinson is an equal opportunity employer and welcomes differences in all their forms including: colour, race, ethnicity, gender identity, sexual orientation, neurodivergence, family status, age, individuals with disabilities and people from all backgrounds, cultures and experiences as we strongly believe this contributes to our on-going success.We are focused on continually evolving our purpose driven, high performing culture, providing an environment where our people have the opportunity to achieve their full potential and do interesting and meaningful work. Our company values are: Act smarter, Do the right thing, One team and Be insight led. These help guide everything we do internally in terms of how we think, act and interact, right through to how we deliver value to our customers and clients.In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).If you need any extra support throughout the interview process, then please email us at ushr@collinsongroup.com </div></div>

Question	Topic	Difficulty	Ask Chance
Different Parcel Effectiveness	Statistics	Easy	Very High
Pre-Launching Shows	A/B Testing & Experimentation	Medium	High
Reducing Error Margin	Statistics	Medium	High

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