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Iterable Interview Questions

A/B Testing

Algorithms

Analytics

Machine Learning

Probability

Product Metrics

Python

Statistics

Iterable Interview Guides

Suppose there exists a new airline named Jetco that flies domestically across North America. Jetco recently had a study commissioned that tested the boarding time of every airline, and it came out that Jetco had the fastest average boarding times of any airline.

What factors could have biased this result, and what would you look into?

What could potentially bias the average boarding time in favor of an airline that only flies domestically?

What could potentially bias the average boarding time in favor of an airline that only flies domestically?

Boarding Times Bias

A new airline came out as the fastest average boarding times compared to other airlines.  What factors could have biased this result and what would you look into?

You are testing hundreds of hypotheses with many t-tests. What considerations should be made?

What is a key disadvantage of the F-test when compared to multiple t-tests?

What is a key disadvantage of the F-test when compared to multiple t-tests?

Hundreds of Hypotheses

You are testing hundreds of hypotheses with many t-tests. What considerations should be made?

In an A/B test, how can you check if assignment to the various buckets was truly random?

In an A/B test, which of the following is a common method to determine if the assignment to the test groups was truly random?

In an A/B test, which of the following is a common method to determine if the assignment to the test groups was truly random?

Random Bucketing

A/B Testing & Experimentation

Iterable Salaries by Position

Iterable is the leading AI-powered customer engagement platform that helps leading brands like Redfin, SeatGeek, Priceline, Calm, and Box create dynamic, individualized experiences at scale. Our platform empowers organizations to activate customer data, design seamless cross-channel interactions, and optimize engagement—all with enterprise-grade security and compliance. Today, nearly 1,200 brands across 50+ countries rely on Iterable to drive growth, deepen customer relationships, and deliver joyful customer experiences. With a global presence—including offices in San Francisco, New York, Denver, London, and Lisbon, plus remote employees worldwide—we are committed to building a diverse and inclusive workplace. We welcome candidates from all backgrounds and encourage you to apply. Learn more about our story and mission on our<a> Culture</a> and<a> About Us</a> pages. Let’s shape the future of customer engagement together! About the role/team: As part of our Product Team, you will work closely and cross-functionally with leaders across the company and some of the world’s top brands to take our world-class messaging products to the next level. One of our product’s superpowers is the scale at which it operates, allowing customers to interact with billions of consumers at high performance. As a Senior Product Manager on the Personalization team, you will own a broad product portfolio and associated roadmap, delivering delightful and creative Content & Catalog experiences to our customers. Content & Catalog are at the heart of our user experience and tie directly into our Channel and Journey experiences. This is an essential role with the need for a Sr. PM to be well-versed in the marketing automation landscape, and a strong collaborator who can partner across teams to deliver market-leading messaging products. The Product Team works closely with our Design and Engineering Teams and lives by user empathy daily. You will work with our internal teams and directly with our customers to help define and prioritize product features that have a high impact on Iterable's business. You are passionate about usability and love to work with design on the user experience and how customers use our product. You are also technical and can work with engineering to provide the best solutions. It's important that you want to help Iterable and our customers grow and succeed. In this role, you’ll report to the Group Product Manager, Orchestration and Personalization. One of our core values is a growth mindset, and Iterable is a company where everyone can grow. If this role excites you, please apply. We value applicants for the skills they bring beyond a job description. In this role you'll get to:<ul><li>Contribute to the vision and design of the Content & Catalog creation experience</li><li>Be an internal "voice of the customer"</li><li>Work with Customer Success, Engineering, Marketing, Sales, and other PMs to ship products</li><li>Understand customer personas and build use cases to establish product requirements and roll out new features and enhancements</li><li>Provide ongoing documentation of customer demands and product functionality</li><li>Research industry trends to identify new product features and opportunities</li></ul> We are looking for people who have:<ul><li>Experience working on a SaaS product, B2B2C preferred, B2B at a minimum</li><li>Excel at solving complex technical problems and partnering with engineering to translate customer needs into shippable products</li><li>Deliver intuitive UI experiences and valuable/usable APIs</li><li>Experience working with agile Engineering teams and tools like Jira</li><li>Experience with user testing and data analysis</li><li>Experience driving decisions based on business and technical data</li><li>Strategic thinking and ability to prioritize high-impact features</li><li>Excellent written and oral communication skills</li><li>Experience working in a shifting environment</li><li>Excellent collaboration skills with cross-functional teams, including Engineering, Design, and Customer Success, and internal SMEs</li></ul> Bonus points:<ul><li>Familiarity with user growth and engagement strategies</li><li>Familiarity with building automated experiences, AI-driven experiences, and working with LLMs</li><li>Familiarity with the development of mobile/web/cross-channel experiences</li><li>Experience using data analysis tools (e.g. SQL, Excel, Looker) to bring insights</li></ul> Perks & Benefits: <ul><li>Competitive salaries & meaningful equity</li><li>Private Medical Insurance</li><li>Life/Risk Assurance</li><li>Meal Allowance: 8.55€ per day</li><li>Paid Annual Leave (22 days)</li><li>Paid Sabbatical</li><li>Complete laptop workstation</li></ul> Iterable is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Iterable does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender-identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy. Iterable also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Pursuant to the San Francisco Fair Chance Ordinance and other similar state laws and local ordinances, and its internal policy, Iterable will also consider for employment qualified applicants with arrest and conviction records.

Question	Topic	Difficulty	Ask Chance
Boarding Times Bias	Statistics	Medium	Very High
Hundreds of Hypotheses	Statistics	Medium	Very High
Random Bucketing	A/B Testing & Experimentation	Medium	Very High

Iterable Interview Questions

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Iterable Interview Questions

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