The Ipg Mediabrands Business Intelligence interview guide, interview questions, salary data, and interview experiences.

Ipg Mediabrands Business Intelligence Interview Guide

Getting ready for an Business Intelligence interview at Ipg Mediabrands? The Ipg Mediabrands Business Intelligence interview span across 10 to 12 different question topics. In preparing for the interview:
<ul>
<li>Know what skills are necessary for Ipg Mediabrands Business Intelligence roles.</li>
<li>Gain insights into the Business Intelligence interview process at Ipg Mediabrands.</li>
<li>Practice real Ipg Mediabrands Business Intelligence interview questions.</li>
</ul>
Interview Query regularly analyzes interview experience data, and we've used that data to produce this guide, with sample interview questions and an overview of the Ipg Mediabrands Business Intelligence interview.


Getting ready for an Business Intelligence interview at Ipg Mediabrands? The Ipg Mediabrands Business Intelligence interview span across 10 to 12 different question topics. In preparing for the interview:

- Know what skills are necessary for Ipg Mediabrands Business Intelligence roles.
- Gain insights into the Business Intelligence interview process at Ipg Mediabrands.
- Practice real Ipg Mediabrands Business Intelligence interview questions.

Interview Query regularly analyzes interview experience data, and we've used that data to produce this guide, with sample interview questions and an overview of the Ipg Mediabrands Business Intelligence interview.
        

Overview

We've gathered this data from parsing thousands of interview experiences sourced from members.

We've gathered this data from parsing thousands of interview experiences sourced from members.

Ipg Mediabrands Business Intelligence Interview Process

We’re given a table of bank transactions with three columns, <code>user_id</code>, a deposit or withdrawal value (determined if the value is positive or negative), and <code>created_at</code> time for each transaction.

Write a query to get the total three-day rolling average for deposits by day.

Note: Please use the format <code>&#39;%Y-%m-%d&#39;</code> for the date in the outout

Example:

Input:

<code>bank_transactions</code> table

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>user_id</code></td>
<td>INTEGER</td>
</tr>

<tr>
<td><code>created_at</code></td>
<td>DATETIME</td>
</tr>

<tr>
<td><code>transaction_value</code></td>
<td>FLOAT</td>
</tr>
</tbody>
</table>
Output:

<table>
<thead>
<tr>
<th>Column</th>
<th>Type</th>
</tr>
</thead>

<tbody>
<tr>
<td><code>dt</code></td>
<td>VARCHAR</td>
</tr>

<tr>
<td><code>rolling_three_day</code></td>
<td>FLOAT</td>
</tr>
</tbody>
</table>

Rolling Bank Transactions

Suppose your company needs to cut costs due to an economic downturn. During a coffee break, you hear a rumor that a lot of money goes to employees who don’t do their work, and you decide to find out if the rumor is true.

Given two tables: <code>employees</code> and <code>projects</code>, find the sum of the salaries of all the employees who didn’t complete any of their projects.

Clarification:

We will consider a project unfinished if it has no end date (its <code>End_dt</code> is <code>NULL</code>).

Given this, we’ll say an employee didn’t finish any of their projects when:

<ul>
<li>They were assigned at least one project.</li>
<li>None of their projects have an <code>End_dt</code>.</li>
</ul>

Example:

Input:

<code>employees</code> table

<table>
<thead>
<tr>
<th>id</th>
<th>salary</th>
</tr>
</thead>

<tbody>
<tr>
<td>INTEGER</td>
<td>FLOAT</td>
</tr>
</tbody>
</table>
<code>projects</code> table

<table>
<thead>
<tr>
<th>employee_id</th>
<th>project_id</th>
<th>Start_dt</th>
<th>End_dt</th>
</tr>
</thead>

<tbody>
<tr>
<td>INTEGER</td>
<td>INTEGER</td>
<td>DATETIME</td>
<td>DATETIME</td>
</tr>
</tbody>
</table>
Output:

<table>
<thead>
<tr>
<th>total_slack_salary</th>
</tr>
</thead>

<tbody>
<tr>
<td>INTEGER</td>
</tr>
</tbody>
</table>

Find the total salary of slacking employees.

Slacking Employees Salaries

What are the logistic and softmax functions? What is the difference between the two?

What makes them useful for use in logistic regression?

In logistic regression, how is the predicted class determined based on the logistic function?

In logistic regression, how is the predicted class determined based on the logistic function?

Softmax vs Logistic II

What is the key characteristic of the logistic function that makes it useful for mapping continuous values to a probability?

What is the key characteristic of the logistic function that makes it useful for mapping continuous values to a probability?

Softmax vs Logistic I

What are the logistic and softmax functions? What is the difference between the two?

Softmax vs Logistic

Ipg Mediabrands Business Intelligence Interview Questions

Business Overview
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.
Position Summary
As we architect the next wave of data solutions in the AdTech and MarTech sectors, we're on the lookout for a Senior Data Engineer-a maestro in data architecture and pipeline design. If you're a seasoned expert, eager to lead, innovate, and craft state-of-the-art data solutions, we're keen to embark on this journey with you.
Responsibilities
* Develop, test, and maintain data architectures in Snowflake using Python, SQL, and modern data orchestration frameworks to deliver on business requirements.
* Uphold data quality standards, implementing tools and frameworks to detect and rectify data inconsistencies and inaccuracies.
* Optimize pipelines and data structures to ensure peak performance.
* Identify resolve bottlenecks by refactoring code and/or modifying flows.
* Drive initiatives for new data collection while refining existing data sources.
* Ensuring the highest standards of data integrity, accuracy, and reliability.
* Troubleshoot existing ETL pipelines and work with partners to resolve them in a timely manner.
* Develop and update technical documentation.
* Manage conflicting priorities and multiple projects concurrently.

Required Skills & Experience
* Bachelor's degree in Computer Science, Information Systems, or a related discipline. A Master's degree or higher is a distinct advantage.
* 4+ years of intensive experience as a Data Engineer or in a similar role, with a demonstrable track record of leading large-scale projects.
* Familiarity with Airflow, Dagster or similar data orchestration frameworks
* Strong understanding of RESTful APIs as well as experience working with both synchronous and asynchronous endpoints
* Experience with Snowflake or Redshift with a strong understanding of SQL.
* Proficient in Python and Pandas
* Experience working with JSON and XML
* Strong understanding of cloud computing concepts and services (AWS preferably)
* Experience with Git or equivalent version control systems and CI/CD pipelines.
* Familiarity with dbt a plus
* Highly analytical with strong problem-solving skills: ability to apply solutions forward, not just completing the task at hand.
* Ability to investigate, analyze and solve problems as well as clearly communicate results.
* Strong attention to detail, well organized, and can prioritize tasks under pressure.
* Must be a team player but also can work independently.
* Experience working in an agile product development environment.
* Is positive and motivating in a team environment.

DO NOT OVERWRITE BELOW
We See You
At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.
We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.
We See You at IPG Mediabrands.
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.
We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.
The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.
Employment Transparency
It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.
About IPG Mediabrands
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.
Salary Range $140,000—$155,000 USD

Business Overview KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com. Position Summary As we architect the next wave of data solutions in the AdTech and MarTech sectors, we're on the lookout for a Senior Data Engineer-a maestro in data architecture and pipeline design. If you're a seasoned expert, eager to lead, innovate, and craft state-of-the-art data solutions, we're keen to embark on this journey with you. Responsibilities •Develop, test, and maintain data architectures in Snowflake using Python, SQL, and modern data orchestration frameworks to deliver on business requirements. •Uphold data quality standards, implementing tools and frameworks to detect and rectify data inconsistencies and inaccuracies. •Optimize pipelines and data structures to ensure peak performance. •Identify resolve bottlenecks by refactoring code and/or modifying flows. •Drive initiatives for new data collection while refining existing data sources. •Ensuring the highest standards of data integrity, accuracy, and reliability. •Troubleshoot existing ETL pipelines and work with partners to resolve them in a timely manner. •Develop and update technical documentation. •Manage conflicting priorities and multiple projects concurrently. Required Skills & Experience •Bachelor's degree in Computer Science, Information Systems, or a related discipline. A Master's degree or higher is a distinct advantage. •4+ years of intensive experience as a Data Engineer or in a similar role, with a demonstrable track record of leading large-scale projects. •Familiarity with Airflow, Dagster or similar data orchestration frameworks •Strong understanding of RESTful APIs as well as experience working with both synchronous and asynchronous endpoints •Experience with Snowflake or Redshift with a strong understanding of SQL. •Proficient in Python and Pandas •Experience working with JSON and XML •Strong understanding of cloud computing concepts and services (AWS preferably) •Experience with Git or equivalent version control systems and CI/CD pipelines. •Familiarity with dbt a plus •Highly analytical with strong problem-solving skills: ability to apply solutions forward, not just completing the task at hand. •Ability to investigate, analyze and solve problems as well as clearly communicate results. •Strong attention to detail, well organized, and can prioritize tasks under pressure. •Must be a team player but also can work independently. •Experience working in an agile product development environment. •Is positive and motivating in a team environment. DO NOT OVERWRITE BELOW We See You At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community. We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed. We See You at IPG Mediabrands. Wage and Benefits We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days. We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award. The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications. Employment Transparency It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions. For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com. About IPG Mediabrands IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com. Salary Range $140,000-$155,000 USD

Business Overview

Orion Worldwide is a global media company that generates value for our business partners. As the industry has evolved over the past two decades, so have we - expanding our global reach and product offering to deliver value for the world's best brands, across nearly every category. The very best ideas are developed by people with diversity of background, thought and experience working together to develop customized solutions that best address our partners' needs. A five-time winner of "Most Inclusive Climate" at the IPG Inclusion Awards, we scale our recruiting efforts beyond the traditional advertising candidate pool to find people who possess the passion, innovative thinking and collaborative skills needed to achieve our business goals and assist in cultivating a culture in which we can all be proud.

About the Role:

We are seeking a highly motivated Data Analyst to join our team. The ideal candidate will be passionate about data analysis, possess a strong analytical mindset, and be eager to contribute to our organization's success. This role offers a unique opportunity to leverage data to drive strategic decision-making within the dynamic media landscape.
Responsibilities:
•Collect, process, and analyze business-relevant data from various sources.
•Collaborate with business stakeholders to understand data needs and define key performance indicators (KPIs).
•Collaborate with data engineers to translate business requirements into effective data solutions
•Design data storage and structure using tools like Snowflake or similar data warehousing technologies.
•Ensure data accuracy, completeness, and consistency through the development and implementation of data quality checks and procedures.
•Utilize data visualization and reporting tools (Power BI, Tableau) to create impactful visualizations, charts, and graphs that effectively communicate data insights.
•Provide data-driven insights, analysis, and recommendations to business stakeholders.
•Continuously improve and optimize data collection and analysis processes for increased efficiency and accuracy.
•Stay current with emerging trends and technologies in data analysis and visualization to enhance data-driven decision-making.

Requirements:
•Bachelor's degree in Computer Science, Information Systems, Statistics, or a related field.
•3+ years of experience in data analysis, preferably in a business intelligence or data warehousing environment.
•Strong proficiency in SQL and data modeling using tools such as Snowflake or similar data warehousing technologies.
•Knowledge of data modeling, database design, and data architecture concepts.
•Experience with data visualization and reporting tools such as Power BI or Tableau.
•Strong analytical skills and the ability to translate complex data into actionable insights and recommendations.
•Excellent communication skills with the ability to effectively present insights to business stakeholders.
•Strong problem-solving skills and the ability to work independently and collaboratively within a team.
•Knowledge of statistical analysis and machine learning is a plus.
•Familiarity with software development concepts and agile methodologies.
•Experience with 3rd party data providers, DSPs, and SSPs is a plus.
•Programmatic, Digital, or Media Operations experience is desired (candidates from agency, client, and supply-side backgrounds are welcome).
•Working knowledge of the media advertising ecosystem is a plus.

Technical Skills:

Proficient in SQL and at least one scripting language (Python or R).
•Proficient in data visualization tools such as Tableau or Power BI.
•Experience with cloud-based data warehousing solutions (e.g., AWS, Snowflake).

We See You

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.

We See You at IPG Mediabrands.
Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.
Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

Salary Range

$62,500-$70,000 USD

Ipg Mediabrands Business Intelligence Interview Guide

Overview

Ipg Mediabrands Business Intelligence Interview Process

Ipg Mediabrands Business Intelligence Interview Questions

Ipg Mediabrands Business Intelligence Jobs