84.51° Interview Guide

84.51° is a pioneering retail data science, insights, and media company devoted to improving customer experiences for The Kroger Co. and its partners. Utilizing first-party retail data from over 62 million U.S. households via the Kroger Plus loyalty program, 84.51° crafts personalized shopping experiences and extracts valuable insights throughout the retail sector. The company's innovative offerings, including 84.51° Insights, 84.51° Loyalty Marketing, and the Kroger Precision Marketing platform, are meticulously designed to foster customer-centric journeys and enhance engagement. By prioritizing advanced analytics and machine learning, 84.51° is on a mission to revolutionize the grocery shopping experience, making it more intelligent and tailored to individual preferences.