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Data Analytics

Data Analytics

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Introduction to Data Analytics
Data Analytics Fundamentals: Causal Inference
Diagnosing and Investigating Metrics
Easy SQL Questions
Medium SQL Questions
Measuring Success
A/B Testing & Experiment Design
Business Health Metrics

Before Testing

Before getting into common A/B testing scenarios, let’s quickly review the groundwork that needs to be established beforehand. Some of this will serve as a review from the last chapter.

1. Decide on KPIs of interest.

What do you want to measure? Decide what success looks like. A/B tests are often run to improve click through rates and conversions.

Example - we want

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