The Senior Digital Marketing Analyst provides support for both the Digital Platforms and Integrated Media teams, focusing on the agency's analytics and measurement offering. This role plays an integral part in fostering the agency's data-driven culture and advocates for how the agency can use data to support its ability to tell compelling marketing narratives, helping to inform digital strategy development and media campaign performance insights and optimizations. The primary responsibility of this position will be to develop and manage client and internal reporting with actionable insights on the performance of marketing tactics covering digital ad campaigns, social campaigns and website analytics. Essential Duties & Responsibilities as Senior Digital Marketing Analyst <ul><li>Manage relevant digital data streams and assist in the development of monthly reporting and insights for marketing initiatives for assigned clients</li><li>Manage and analyze website analytics </li><li>Manage tags for third-party ad-server trackers and implement event tracking for analytics on website properties</li><li>Implement and analyze UX and A/B testing tools</li><li>Aggregate and transform data from advertising platforms and social platforms</li><li>Craft and develop actionable insights based on the measurement framework and data available</li><li>Create data visualizations for internal and client-facing dashboards (as needed)</li></ul> Additional Responsibilities <ul><li>Proactively identify and advocate for new approaches, vendors and ways of working to help grow and evolve the analytics practice</li><li>Assist in fostering a data-driven approach in the agency</li><li>Model a conscientious, straightforward and dedicated work ethic </li><li>Passionately uphold the agency brand, culture and values</li><li>Collaborate among multiple cross-functional agency teams effectively and efficiently</li></ul> Communication Skills <ul><li>Demonstrate excellent written, verbal and listening skills </li><li>Demonstrate outstanding presentation skills in formal and informal settings and be an excellent meeting leader</li><li>Communicate in a responsive, clear, coherent and professional manner</li><li>Work with internal, cross-departmental teams with self-assuredness and sensitivity </li><li>Maintain a candid professional relationship with other Wray Ward employees</li></ul> Requirements <ul><li>3-5 years of experience working with digital ads and analytics platforms such as Adobe Analytics, Google Analytics, Google Ads, Google Tag Manager and Mobile SDKs</li><li>Data visualization experience using business intelligence tools such as Tableau, Datorama or Google Data Studio</li><li>Proficient in leveraging structured query language and/or advanced Excel functionalities to manipulate, analyze and interpret large data sets, extracting actionable insights to inform data-driven decision-making in marketing strategies and analytics initiatives</li><li>Experience in advanced marketing technologies (e.g., CDPs, DMPs, etc.) and/or measurement capabilities (MTA and MMM) is a plus</li><li>Experience with in-house agency marketing analytics, reporting on digital campaigns and website performance</li><li>Proven history of developing valuable and actionable monthly reporting for clients and internal teams</li><li>Strong organizational skills to effectively manage multiple projects at a time</li><li>Working knowledge of the digital media landscape</li><li>Effective problem-solver</li><li>Must be able to work onsite in our Charlotte office.</li><li>Bachelor's degree</li></ul> This job description serves as an overall summary of responsibilities for the position outlined. Please note it is subject to change with specific expectations associated with the position. Culture Alignment At Wray Ward, we firmly believe that internal and client relationships are key to our success. Certain attitudes define how we work and are important in what we seek for our culture and mission. Our key agency attitudes are: WE, NOT ME - We check our egos at the door. As a result, we thrive in a positive, collaborative atmosphere that welcomes diverse professionals and invites everyone to contribute their best. ASK "WHAT IF?" - Always going beyond what is and considering what could be, we create unexpected possibilities that differentiate our brands and accelerate their success. BE FEARLESS - Creativity demands that we hold nothing back. So we mutually support each other in speaking up, taking risks and courageously contributing audacious, unedited, unconventional ideas. NAIL IT - Everything we do is about results. We not only achieve our clients' goals, but also continually exceed their expectations. Every person here shares individual responsibility for their own, our agency's and our clients' success. Our 39,000-square-foot home promotes collaboration and productivity through inspired meeting areas, offering natural light, vibrant colors, patterns and textures. Homelike elements are found in every corner, from the open-air roof-deck to our game room with foosball, ping-pong, Connect Five, classic board games and cornhole. Brightly colored throw pillows on sofas and our town hall meeting space, smart entertainment systems and live plants are scattered throughout. From holiday parties to movie nights, bowling and dodgeball teams to yoga and walking groups, we have a warm and inviting culture. Our office ushers us in, and it welcomes us home. Our Mission Day in and day out, we will passionately create the most innovative, engaging and effective work in the home category - we will live it, we will breathe it and we will own it. * * * Candidates must possess authorization to work in the United States, as it is not the practice of Wray Ward to sponsor individuals for work visas. Wray Ward participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the United States. At Wray Ward, we strongly believe that a diverse staff and inclusive culture will greatly enrich our work, our business, our industry and our lives. We are committed to an intentional approach to listening, understanding and talking, and to using our individual and collective talent, voices and influence to drive change. Wray Ward is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran and basis of disability or any other federal, state or local protected class.

Who We Are NFP is a seven-time Best Places to Work award winner in Business Insurance who has also earned the 5-Star Diversity, Equity and Inclusion (DEI) award from Insurance Business magazine and the WORK180 employer endorsement. We're a recognized Elite Agency award winner and a leading property and casualty broker, benefits consultant, wealth manager, and retirement plan advisor. NFP provides solutions enabling client success through the expertise of over 7,000 global employees, investments in innovative technologies, and enduring relationships with highly rated insurers, vendors and financial institutions. To learn more, please visit: https://www.NFP.com. Summary of Role: This is a full time exempt position that will be responsible for data gathering and timely marketing of all cases assigned to analyst by process deadlines, accuracy of final cost analysis, review of recommendations with client managers by agreed upon deadlines, maintain carrier contacts in salesforce, and overall vendor relationships (including dissemination of product information). Principal accountabilities: Essential Core Duties and Responsibilities <ul><li>Calendar maintenance of marketing and analysis process</li><li>Vendor relationships</li><li>Data gathering from clients and carriers needed for RFP completion</li><li>Scrubbing census and eligibility data where necessary</li><li>Negotiation with vendors and final feedback to incumbents</li><li>Ensure spreadsheets are reviewed for accuracy against current and requested contracts</li><li>Contract comparison analysis where applicable</li><li>Familiarity with core carrier contracts, polices and differentiators</li><li>Communication to Employee Benefits teamon relevant product deliverables</li><li>Vendor accountability for quote accuracy</li><li>Intermediate excel skills a requirement</li><li>Maintain server with quotes/final quoted terms from vendors</li><li>Maintain salesforcewith accurate vendor contacts</li><li>Assist and organize the onboarding process for all new business cases and new business lines on designated accounts</li><li>Limited experience in self- funding medical plans necessary</li><li>Effective negotiation skills with vendors</li><li>Attendance at weekly Employee Benefits meetings, planning sessions and NFP-Sponsored events</li></ul> Desired Skills <ul><li>Exceptional written, oral, interpersonal communication skills</li><li>Advanced MS Office skills, to include excel, word, power point</li><li>Extremely high ability to learn software/technology quickly</li><li>Ability to work both independently and within a team environment</li><li>Proficiency in processing large amounts of information on an ongoing basis</li><li>Exceptional attention to detail and time management skills</li><li>Strong aptitude for organization and prioritization</li><li>Desire to work in a fast-paced environment with flexibility in duties and responsibilities</li></ul> Desired Qualifications: <ul><li>Minimum 5 years of experience in Employee Benefits related Industry</li><li>College graduate preferred</li><li>PoweBI experience a plus.</li></ul> Licensing/Certifications:Active Life and Health License preferred Working Conditions: Will work in a climate-controlled office environment. Physical Demand: Ability to sit at a computer for a long period of time as well in office.Duties require standing, walking, talking, sitting, and hearing. What We Offer We're proud to offer a competitive salary, PTO & paid holidays, 401(k) with match, exclusive discount programs, health & wellness programs, and more. Our PeopleFirst culture focuses on building and nurturing lifelong relationships with our employees because, at the end of the day, we exist to be there for others. NFP and You... Better together! NFP is an inclusive Equal Employment Opportunity employer.

Are you a digital marketing analyst who can build integrated dashboards, turn data into actionable insights, and communicate those insights and recommendations brilliantly through visualization tools like Tableau? Do you enjoy working alongside internal stakeholders in digital acquisition, engagement, and awareness efforts? Would you like to do meaningful work being part of one of the nation’s leading health systems? This is a great role for a digital analyst who would enjoy helping an organization move from single-channel analysis to integrated-channel analysis while being part of a growing team. It is a great role for someone who doesn’t want to just help sell stuff but wants to be part of a truly meaningful mission. Please note that significant analysis experience supporting digital marketing efforts is mandatory. You would spend your time:-Creating dashboards, data visualizations, campaigns, and website performance reports.-Developing and presenting learnings from the analyses, including actionable insights and recommendations to internal stakeholders.-Collecting, organizing, and analyzing customer, campaign, and web behavioral data.-Developing analytics plans to support customer journeys that map out the user's path to conversion.-Recommending and implementing testing strategies, analyzing key metrics, and identifying opportunities for improvement-Developing UTM best practices and assessing UTM strategy to enhance learning. Please note this role requires knowledge of digital marketing channels and five years of experience working in a digital marketing team or supporting a digital marketing team. The role is remote. The successful candidate must be able to travel to Central Virginia one day a month. Mid-Atlantic Region of the East Coast, Virginia, DC, Charlotte, Raleigh, and North Eastern NC are likely the best locations for a candidate. The base salary is between $90K and $1115K depending on experience. Minimum requirements include a Bachelor’s degree and at least 5 years of experience focusing on leveraging digital marketing analytics and insights in support of digital marketing efforts. If you are qualified and interested in learning more about the role, please apply. We look forward to meeting you.

Marketing Analyst Jobs in Charlotte, NC

Marketing Analyst Remote Wfh
April 5, 2024

Senior Digital Marketing Analyst
April 5, 2024

Lead Digital Marketing Analyst Seo Remote
April 2, 2024

Underwriting Marketing Analyst Hybrid
March 27, 2024

Senior Email Marketing Analyst Energy
March 27, 2024

Digital Marketing Analyst Remote Or Hybrid
March 22, 2024

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Marketing Analyst Jobs in Charlotte, NC

Marketing Analyst Remote WfhApril 5, 2024

Senior Digital Marketing AnalystApril 5, 2024

Lead Digital Marketing Analyst Seo RemoteApril 2, 2024

Underwriting Marketing Analyst HybridMarch 27, 2024

Senior Email Marketing Analyst EnergyMarch 27, 2024

Digital Marketing Analyst Remote Or HybridMarch 22, 2024